Clothing Online Shopping Plan: Dangdang Will Launch Its Own Brand Clothing.

It is reported that buying clothes online is no longer a novelty in recent years.

Turn on the computer, click the mouse, you can search all kinds of categories, various styles of clothing shopping website.

You can also buy all kinds of brand clothing on these websites.

For launch

This matter, Dangdang network has been exposed for a long time.

In the middle of last year, Dangdang CEO Li Guoqing said in an interview with reporters: Dangdang will embark on the development of clothing brands, home textiles and home furnishings own brand goods, the species will reach three thousand or four thousand specifications.

In terms of clothing, it will involve underwear, shirts, T-Shirts, sweaters, trousers, sweaters, jackets, windbreaker and so on.

Dangdang makes its own brand clothing, which will be similar to the customer mode.

In its own brand clothing, Dangdang will take the route of GAP and UNIQLO, and the main fashion items will also have different styles, good workmanship and fabric quality, and a higher location than customers.

As for pure fashion and fashionable clothing, they will be sold to 500 clothing brand dealers who enter Dangdang, because fashionable clothing should not only consider buyers' vision, but also quickly follow the fashion trend. These styles of clothing are more suitable for distribution by professional brand dealers.

While making a statement to the outside world, Li Guoqing also clearly outlined Dangdang's own brand plan.

Li Guoqing said: "there are three different areas to make private brand clothing, shoes and bags. One is the basic fund, the basic price is the lowest, the cost is the lowest, and the gross profit margin is very good.

The second is the classic style, which has remained unchanged for many years and is not afraid of backlog.

The third is fashion money. ZARA is a representative. Fashion money needs to be reflected very quickly. It will be finished in the first time, and soon it will be over.

As a free brand, Dangdang certainly will not choose fasion. We will do the basic and classic models of high-end products.

We rely on scale to create cheap value for our customers.

It can be seen that as early as a year ago, Dangdang had already done its own business.

"This matter has far-reaching plans.

For today's market demand of clothing e-commerce, many enterprises are beginning to seize business opportunities, positioning for their own products, and strive to occupy a place in many e-commerce enterprises.

Now, Dangdang once again claims to launch its own brand. The key to success this time depends on whether the market environment is allowed.

However, Chen Shousong thinks: making clothes is obviously not good at Dangdang, which comes from "platform".

Dangdang now has many strategies including cooperation with Gome, including it is still talking with many other channels, its goal may be more inclined to be a more open platform, taking advantage of Dangdang's overall operation, including its brand and traffic, and then to access more dealers or suppliers, and pform their advantages on suppliers.

After that, seek a larger platform, which may be able to compete with platforms like Jingdong or Taobao in the future.

But the matter of making a private brand is not particularly consistent with its big strategy, so I do not particularly understand why there is such a strategy at this time.

Channel is a valuable resource. As the owner of channel business, it fully explores the value of such resources, so it will develop a private brand and sell it in a channel.

It sells Lining.

It may be that the profit margin is a little or a little zero. As a channel, the profit rate of 15%, 20% or even 40% and 50% is possible.