Perfect Fabric For Flowing Style: Cashmere

Beautiful girls from 125 countries competed for the 62nd Miss World title in Ordos, the remote hinterland of Inner Mongolia. This is also the fashion show of the high-end brand 1436 of Ordos Group. Different from the bikinis in cool clothes in the past, this time the ladies on the catwalk wore Clothing fabric All are cashmere. The theme of the show is "Art London", inspired by the British Museum and Art Gallery. Behind the scenes fashion designer Graeme Black is the controller of all this. Innovative style - it sweeps away the ordinary colors such as black, gray, white and red that are common in cashmere industry. Towards the end, Graeme Black stepped onto the catwalk with a little shyness in the thunderous applause, constantly shaking hands with people and sending thank-you words.

"In the seven years of working for Giorgio Armani, what I learned most is to understand the fabric and how to dress a woman elegantly; to learn the strict requirements of the brand on the craft of leather goods in Ferragamo, and how to promote the seasonal popular elements to all product lines of the brand. Now it's cashmere's turn," Graeme Black told reporters. The 1436 brand was founded by Wang Zhen in 2006, and hopes to initiate a luxury revolution in the cashmere industry - to create a fashionable and luxurious top fashion company in the old and old-fashioned cashmere industry. The top designer from the western fashion world meets the second generation of Chinese entrepreneurs who are ambitious to explore new business areas. On the vast grassland, they want to create a luxury clothing brand from scratch.

In the past five years, 1436 has maintained an annual growth rate of 60%. comparison Cashmere industry It has long been a conservative black and white gray, and 1436 products have pink, pink purple, beige, rose and other colors that are rarely seen in the past. Its price is not cheap, and a scarf can sell for tens of thousands of yuan. In terms of product strength, Wang relies on such powerful people as Graeme Black. Black has a designer team of more than 12 people, who are respectively responsible for knitting, weaving, printing and other technical fields. To cope with this full-time job, Blake has to commute between London, Milan, Beijing and Ordos every month. "My biggest regret is that I have been to many places in China, but my stay time is limited," Black told reporters. He has never been to the Genghis Khan Mausoleum near Ordos, nor even eaten Mongolian barbecue.

Black is no stranger to cashmere. As the world's largest cashmere producer and exporter, China once had 75% of the world's cashmere output, 95% of the world's high-quality cashmere output, and more than 80% of the absolute cashmere exports. Tian Hong, director of the livestock department of the China Chamber of Commerce for Import and Export of Food, Native Produce and Animal By products, estimates that about 3/4 of the world's cashmere sweaters are made in China, but the proportion of private brands is less than 20%. Zegna, Chanel, Hermes and other cashmere clothing raw materials and contract manufacturers also come from China - however, they lack Chinese challengers.

about Cashmere People in the fashion industry have long recognized the scarcity of. Fashion columnist Suzy Menkes once sighed: "If you are going to buy a holiday gift, what gift can represent modern luxury? The answer given by the sales data of the department store is cashmere." Rebecca Moses, a famous American fashion designer, also said frankly: "I need clothes with good mobility and comfort. I call them 'flowing style' or 'travel style'. From the perspective of fashion, cashmere is the most perfect material to reflect the flowing style."