Fierce Competition Spawned Innovation In Garment Industry

As a pioneer of the textile industry, Ying Wei Da firmly believes that innovation is the best way to meet any opportunity and challenge and competition.

A few days ago, 2012 wevida fashion business opportunities face-to-face Expo in Shanghai New International Expo Center and 2012 China international textile fabrics and accessories (Qiu Dong)

Held in the same period.

With the famous LYCRA (Lycra) fiber brand, invent and the domestic and foreign fabric producers hand in hand, in the 2012 weinve fashion business opportunities face-to-face exhibition, a series of the most innovative fibers and fabrics.

Display a variety of innovative fabrics

Ying Wei Da fashion business face to face exposition, Ying Wei Da and 22 partners together to create a 720 square meters joint exhibition, to the Chinese customers, fabric manufacturers and clothing manufacturers show from the current

The solutions needed to stand out in the market environment.

China international textile fabrics and accessories (Qiu Dong) Fair is recognized as one of the most influential fabrics trade exhibitions in the world. This year, it also held ninth consecutive exhibitions of its business opportunities.

In the 2012 China international textile fabrics and accessories (Qiu Dong) fair, Ying Wei Da held the ribbon cutting ceremony of the business opportunity face to face Expo.

Codkin, executive vice president of the East market of Ying Weida clothing business, delivered a performance in costumes made of LYCRA (Lycra) fiber.

Infield and its partners display their latest costumes and fabrics using the latest technology and products of infield, including LYCRA dualFX fabrics with excellent resilience and excellent recovery function, which are very suitable for Super Stretch Denim costumes. There are TOUGH MAX LYCRA fabrics that are strong, comfortable, fit for men, bring new Jeans Dress experience to men, and have various functions such as light weight, muscle support, free activity, LYCRA SPORT fabric suitable for sportswear, as well as both comfortable and shaping functions, suitable for LYCRA and BEAUTY materials such as underwear and swimwear.

Ying Wei Da also exhibited a series of special fabrics and fibers, such as COOLMAX ALL SEASON fabric, which combines water management and thermal fiber technology to keep the wearer comfortable at all times; XTRA LIFE LYCRA fiber is suitable for making swimsuits, and has the effect of resisting sweat and sunscreen lotion; LYCRA SOFT COMFORT fiber is an ideal substitute for rubbers, and can be used for making top quality socks; there are also LYCRA FUSION fibers suitable for producing socks; and in addition, Ying Wei Da has displayed the latest introduction of the SEASON fabric to solve the dyeing problem of traditional nylon 6.6, which is diverse and soft and durable, but still maintains the traditional abrasion and tear resistance properties of fabrics.

Meeting the needs of garment enterprises

"The Chinese clothing industry is in the eye of a perfect storm.

Consumers spend more and more money on clothing, but at the same time, their knowledge and experience in clothing have increased their confidence and become more fastidious when choosing clothes. "

Michelle Rice, the business director of the North Asia business, said: "thousands of businesses want to win a place in the increasingly competitive apparel industry, and are eager to achieve sustained growth under the premise of ensuring market share and profitability."

"Innovation is the key to meeting the needs of Chinese consumers and helping fabric manufacturers, garment manufacturers and clothing brands to stand out in the fierce competition.

For the company, it means a high degree of integration of quality, innovation and speed of listing. "

Rice added.

It has successfully built a support system for the entire fashion industry and unique value chain, from the basic research of polymer properties to the development of fibers with specific functions and suitable for special requirements, together with close cooperation with manufacturers to integrate these fibers into various materials to meet the diversified needs of the clothing market.

Ms. Rice also said, "we also wear clothes."

In collaboration with manufacturers, innovative fabrics are applied to fashion and functional clothing to meet the needs of different consumers in the clothing market.

Not long ago, we set up a China Textile Research and development center in Shanghai, in order to ensure that our R & D, production and sales of fibers can meet the needs of local garment enterprises' customers and end consumers. "

Its LYCRA fiber brand has been in the garment industry for more than 50 years. Now it has become a household name and consumer favorite brand.

It is one of the world's largest manufacturers of polymers and fibers. Its products are mainly used in nylon, spandex and polyester applications in more than 20 countries.

Infield's global business provides excellent value for customers through technological innovation, in-depth understanding of the market and world-renowned brand and brand portfolio.

Since its beginning in 1970s, it has sold fiber products in China. Its brand fiber products are popular in China and around the world, and sales and marketing offices are located in Shanghai, Beijing, Guangzhou and Hongkong.