Dangdang Clothing Entered Tmall, The Electricity Supplier Industry Chain To Win.

Yesterday, I saw a message in micro-blog saying that Dangdang's clothing also had to be settled in Tmall, which aroused friends in circles.

Under the background of Tmall double 11 promotion, other recent

The news is rare. Almost all of them are related to double 11. The only exception may be the news of Jingdong's capital chain. It seems that in a Tmall's double 11 big voice, everyone can only play together.

However, when Dangdang book was put into Tmall, it brought a great shock to the industry. It was said that Dangdang became a shop assistant. It was said that Dangdang needed traffic to do sales. At that time, the author once said, for businessmen, everyone wants their sales channels to be wider and the flow of people bigger. Dangdang clothing is located in Tmall, which is equivalent to the store's clothing entering the department store. This is a normal thing. Dangdang book and Tmall cooperation can be described as one stroke at a time.

The news that Dangdang clothing came to Tmall yesterday is a bit surprising, because so far, Dangdang's clothing is basically a joint brand, or Dangdang's clothing itself is the nature of the platform. What is the cooperation of this platform and platform?

After careful deliberation, there may be several possibilities in this matter.

First of all, this clothing is settled, I am afraid it is to meet the needs of its own brand clothing, we all know Dangdang is doing its own.

In this way, just like all customers entering Tmall, they return to the brand marketing channel and expand their thinking. Instead of outsourcing, they enter the electricity business directly through the form of Dangdang.

Compared with channel outsourcing, the cost is pparent, and the success rate is high.

Dangdang's own brand, of course, needs more channels. At home, I'm afraid there is no better channel than Tmall, so finding Tmall is normal.

Secondly, clothing should be built on the Dangdang platform, which is not a brand of Zhongtian cat. At this time, Dangdang is like a vertical field of clothing platform. This platform is an example of a larger and more comprehensive platform. It is not an enterprise that is ingenious, lacking the power of B2C, outsourcing the B2C business to the electricity supplier service enterprise, still building its own B2C website in the name of the enterprise, and entering the e-commerce platform such as the mall.

Now there are many platforms in Tmall. For such cooperation, the brand of Dangdang platform is a great opportunity. For Dangdang's own platform, we should see how big the cohesion of Dangdang's brand is. If we do it well, we will rely on our strength to do better. If we fail to do well, we will lose our attraction.

Finally, if the brand is owned by Dangdang and Tmall, then there is no loss for Dangdang, because even if consumers do not come in, consumers will choose between the two platforms. Now when they come in, they will have more chances to get orders, and they will be on the side of their competitors.

In addition, the Eight Diagrams say that Dangdang clothing is located in Tmall, and can learn to collect Tmall's operation experience and marketing methods. It is also an additional harvest.

So in general,

If I am really in Tmall, I am afraid that the real worry is Tmall. The story of farmers and snakes is not just a story. For Dangdang, if we make full use of opportunities without being swallowed, it is the only thing we need to be vigilant at any time.