Shoes Made Of Pure And Beautiful Shoes Are The "Back Garden" Of Brand Shoes Enterprises.

In 2003, it has just begun to pform the shoe material production from the foreign trade industry. Su Qingdong has developed the Qing Mei shoe material factory into an enterprise with more than 3000 employees and an area of nearly 100 mu in the short span of 5 years.

Although now provide professional MD soles for XTEP, 361 degree, Jordan and other large enterprises to account for most of the company's business, but Su Qingdong's beauty products still do not give up the small customers who come along with them.

"Big stones need small stones."

Su Qingdong always used this remark to warn himself.

In the heart of Su Qingdong, he has such a goal: to provide more professional shoes for the brand enterprises, and turn the Qing Mei into the back garden of the brand enterprises.

Even at the right time, besides shoe material production, it also wants to provide finished shoe processing services for brand enterprises.

"The same is for the OEM. Can you be able to be the leader of the industry?"

It is precisely with the support of this belief that Su Qingdong's painstaking efforts to speed up the development of Qing Mei shoe materials are amazing.

At present, MD soles are popular in the market.

In the first place, MD played a calligraphy work in Su Qingdong's office. It was written on the words "dare to take the lead in the world". This is not only Su Qingdong's request for himself.

In fact, in the 5 years of the development of Qing Mei shoe materials, the young people who are less than forty years old are "dare to do" everywhere.

In 2003, when TPR soles were still dominant in the soles market, Su Qingdong made a bold decision: the shoe material of Qing Mei would be the sole product of MD soles.

The traditional TPR sole is a kind of material with both rubber and thermoplastic characteristics. It is commonly used in medium and low grade sports shoes. Compared with that, MD soles are generally used in medium and high grade sports shoes because of their light weight, good elasticity and shockproof performance.

For a newly established shoe material factory, at the very beginning, you want to set foot in this field of MD soles with high technical content and strict quality requirements. Can you succeed?

Moreover, if the same shoe sole is made of MD material, the price will be much higher than that of TPR material. Will there be a market in the US?

Many people have a question mark about the development of Qing Mei shoe materials.

"In fact, I didn't have enough confidence in my decision at that time."

Speaking of the initial situation, Su Qingdong laughed. "I can not understand the shoe material industry.

Don't mention those very professional terms, even in the shoe material industry, I am not familiar with the common models and models.

But I have no doubt about my decision. "

Su Qingdong's steadfastness comes from prior research on the market.

"Before setting up a shoe factory, I asked others to do some research on shoe materials, especially the sole market. I found that most of the soles still used TPR materials in the market, but some of the shoes produced by some brand enterprises had already started using MD soles.

If we still take the traditional TPR products as the main players, then there will be no advantage in the market. The market is almost saturated. Conversely, if we can take the MD shoe sole as the main product, then we can successfully seize the opportunity.

Based on this consideration, Su Qingdong decided to use MD soles as the main products.

Facts prove that Su Qingdong's decision was wise.

In 2003, MD soles gradually replaced TPR soles, becoming the first choice for many shoe factories in the production process.

In the beginning, the shoes of MD were successfully captured by many customers.

To seize the big business and not abandon the small and medium-sized enterprises in the current list of customers in the United States, besides XTEP, 361 degree, Jordan and other brand enterprises, there are still some well-known small businesses.

For these two kinds of customers, Su Qingdong has no regard for the size of the enterprise and the size of the order.

"Cooperation with large enterprises is very helpful for improving the quality and technical content of our products.

Now in Chen Tai's shoe material market, all kinds of shoe materials are available.

You have, others have, even if others do not, today you produce the market, after a week, others must also imitate it.

If you want to have people without me, there is no other choice but to increase the technical content of the product so that others can not copy it.

And cooperation with brand shoe companies is the most effective way to ensure the technological content of products.

Su Qingdong knew clearly about this point.

Brand shoes enterprises are very strict in terms of product quality, and the requirements for each link are very high.

As an upstream supplier, if you want to get their orders and maintain long-term cooperation, you have to ensure that your technology can go through the border.

For this reason, the company set up its own R & D center and technology center inside the company, and all the machinery and equipment in the workshop were imported from Taiwan and Italy.

Su Qingdong did not give up the small and medium-sized enterprises whose business volume was not large.

"Big stone also needs small stones. Small and medium-sized enterprises are like Pyramid's tower foundation, without tower foundation, and beautiful Pyramid will collapse.

Besides, a lot of enterprises have been working with us from the very beginning of the establishment of the company. They are familiar with each other. If I am told to throw away this piece, I will not bear it emotionally.

Su Qingdong said.

Su Qingdong's train of thought is very clear for his future development in the future.

Now, he has almost handed the sole of the shoe to his hands, and he began to focus on the production of finished shoes.

"Now, the company's production and development in the shoe sole area has entered a normal track, and I can draw more time to consider what the next step should be.

After years of struggle in the shoe industry, I have a certain understanding of the footwear industry.

Next I will focus on the production of finished shoes.

Although the volume will not be great at the beginning, I believe that through hard work, the field of finished shoes will become a new profit growth point for the United States. "

Su Qingdong revealed.

Although the finished shoes are still in the field of planning for Qing Mei, Su Qingdong has considered a lot.

"Product shoes", my initial idea is: do not fight the brand, concentrate on good OEM production, serve well brand enterprises.

There are many successful brands, but there are many cases of failure.

Since we have positioned ourselves in the backyard of brand enterprises, we should concentrate on the OEM process.

Besides, processing does not necessarily mean that one cannot have its own brand.

Otherwise, why are so many processing enterprises known to the world?

Perhaps, as Su Qingdong himself has said, the future of the US will enter the brand enterprise's vision with the brand processing factory's role.

Su Qingdong, chairman of Qing Mei (China) Co., Ltd., 2007 national labor model of light industry, vice president of Jinjiang Youth Chamber of Commerce.

Enterprise honor: Quanzhou tax credit class a unit; Jinjiang headquarters economic enterprise and listed reserve enterprise.

In the Su Qingdong office's cabinet, he placed a medal, which he received when he was a model worker of the National Light Industry in 2007.

But for this medal, Su Qingdong did not want to talk too much about it.

"That's all what happened in the past. By comparison, I'd like to talk to you about energy saving and emission reduction."

Although it has only been 5 years to enter the shoe material industry, Su Qingdong, who has mentioned the achievements of the US in energy saving and emission reduction, has achieved remarkable success: TPU, EVA material and rubber outsole leftover material has a recycling rate of 100%. It can save 450 tons of raw materials and reduce the cost by about 6000000 yuan each year. The use of variable frequency motor sets can save 1 million 500 thousand yuan a year.

It is hard to imagine that a boss of a large enterprise with more than 3000 employees will remember clearly or even proud of things that may seem trivial to outsiders.

The success of Su Qingdong and Qing Mei is probably based on this little bit.