East West Interaction Helps Western Shoe Industry "Go Out"

The signing ceremony of the Western Leather City signing ceremony, the two stage of the West shoe capital trading city, is the foundation laying ceremony of the business center. In May 18th, the fourth China West International Footwear Expo was held in Bishan County, Western China's shoe industrial park, in Chongqing. Unlike the past, more Eastern and southern shoe brands and even international brands appeared in the Expo.

Zhang Shuhua, chairman of the China Leather Association, said at the opening ceremony that upgrading from the regional exhibition to an international exposition shows that the footwear industry in the west is heading for internationalization, and the western footwear market is gradually becoming a new market for China's footwear industry.

According to the briefing, there are 1200 standard booths and trading markets in the Western China International Footwear Industry Fair, which is 1 times higher than the previous one. 2500 businessmen from more than 20 provinces and autonomous regions such as Zhejiang, Guangdong and Fujian were invited to participate in the exhibition. They also invited relevant personages from the United States, Italy, Russia, Brazil, India, Pakistan, Hongkong and other countries and regions to participate in the exhibition.

The fair was held in the leather city of Western China, which has just been put into operation. It is one of the most important items in Western China's shoes city, which was founded by AOKANG group and the Bishan county government of Chongqing in January 2003. The leather city has a floor area of 32000 square meters, and is the largest professional leather mall in Western China.

In the industry view, this Expo can be seen as a result of the 5 year development of the footwear industry in Western China.

Covering 2600 acres, the industrial park of China's West shoe capital is divided into two phases. The first phase of the project has been completed last year, and now the two stage project is being built.

According to the relevant personage, at present, more than 30 enterprises are under construction on the two phase of the planned land, and the construction area is estimated to be about 700000 square meters.

In addition, the two phase and business center of the West shoe trading center with a floor area of 25000 square meters also laid a grand foundation for the day.

It is understood that there are more than 1300 related footwear industries from the East, the South and the West (including local enterprises) to enter the western footwear capital of China, with an annual output of about 60000000 pairs of leather shoes and an output value of 4 billion 570 million yuan. The industrial pfer trend of East West interaction is more and more obvious, but this is only the beginning.

Brazil shoe giant magnonor entered the two phase of the shoe industrial park in Western China. The foundation stone ceremony was held after the opening ceremony. It officially launched 120 acres of land and invested 160 million yuan to build 8 international standard shoe-making production lines.

It is a multinational group in Brazil and is the largest leather shoe trading company in Asia. It purchases only 350 million yuan of leather shoes and sports shoes to China every year.

Previously, its supporting processing plants were mostly located in southeastern China, such as Zhejiang and Guangdong.

Previously, media reports reported that the cost increase led to the collapse of thousands of shoe factories in Dongguan. Instead, it brought business opportunities to Chongqing. In the past, more than 20 shoe factories supporting the processing of Brazil's footwear giant pemn Meng company were recently quietly moved to Dongguan, China's western shoe market.

"The interaction between the East and the west is getting deeper and deeper. The pnational giants are moving the factory from the east to the West. This is the signal of the new round of the great pfer of the southeast industry. This is a golden opportunity for the western footwear industry. With the abundant labor resources, strong industrial foundation and strong matching market, the Chinese western shoes, a model of government enterprise cooperation, are fully capable of undertaking the capacity pfer of the shoe industry, providing a vast space and development platform for the big brand shoe industry to enter."

Chongqing Bishan county chief said to Kevin that he will strive to build four platforms for shoes in Western China: international and domestic enterprises, sales platforms, investment platforms for overseas enterprises such as the eastern coast and Europe, international and domestic leather products production technology research and development platform, international and domestic leather industry production and sales information exchange and talent exchange platform.

Internationalization has obviously become the highlight of the future planning of the footwear capital of Western China, and in fact, the footwear companies in Western China are also stepping up their efforts to go out.

According to statistics, the sales network of leather shoes products in Western China has been widened and sold to Central Asia, South Asia, the United States and Africa. In 2007, nearly 40 enterprises exported products, exported leather shoes to 1500 or more, and the output value reached 1 billion 200 million yuan, accounting for 23% and 27% of the total output and gross output value respectively.

People in Bishan County of Chongqing have revealed that 6 enterprises in Western China have made their own export rights, and participation in international competition has become a common understanding of footwear enterprises.

At present, dozens of shoe companies in the western shoe market have signed up for the three international top shoe exhibitions in Las Vegas, Dusseldorf, Germany and Italy Milan this year.

It is also learned that there are many activities such as exhibition and exhibition activities, recruitment of scientific research and technical personnel, negotiation of economic and trade, and signing of investment projects.