Culture Leads The Takeoff Of The Red Dragonfly Brand

In the impression of most people, businessmen are always calculating. They only know how to make money. But through face-to-face communication with Qian Dong, he could not feel a bit of the stink of smell on his body. It was more like the smell of the book, which infected everyone around him. It is Qian Dong's unique cultural style that leads to the successful development of the ultra normal and leaping development in the shortest time.

　　 Business sea ups and downs

In the spring of 1995, the spring breeze of reform and opening up has been blowing all over China for 3 years, much more than in Wenzhou. footwear industry For manufacturers, the time for red dragonfly to enter the market is not very good. When Qian Dong founded the red dragonfly, as the forefront of reform and opening up, Wenzhou has more than 4300 shoe companies, including Kangnai, Jill, AOKANG and other leading companies, while the number of shoe companies in the country is more. Such as sun Tat and riches and birds have become famous. At that time, the competition in the footwear industry in Wenzhou and even the whole country was fierce.

"In such a fierce market competition, you know that anything that is different is absolutely beyond the reach of others." Chairman of Red Dragonfly Group Qian Jin wave In other words, he was deeply aware of the crisis.

But opportunities and crises are at the same time. Qian Dong was not intimidated by the difficulties and pressures in front of him. With the unique business sense of Wenzhou people, he cherished the dream of starting an undertaking and began to carry out the strategy of "brand opening and cultural development". He was committed to carrying forward the advanced culture and national culture, and determined to create a red dragonfly culture brand and a distinctive corporate culture.

The product development center is designed according to the market information provided by the foreign offices and distribution centers, and the products designed are evaluated by an expert group composed of people from marketing and other sectors. The result of the evaluation will decide whether the production of a certain shoe is large or not.

The distribution center arranges production plan according to the method of combining production with market forecast. On the one hand, when the order of the office is delivered to the distribution center, the center arranges the production immediately, and arranges the order on the same day, and returns the situation to the office in time, so as to achieve the goal of production. On the other hand, it arranges production according to the forecast of the expert panel to ensure the reasonable inventory of the products, especially the best-selling products. Through market oriented, sales oriented, organize marketable products to meet timely supply.

In production, Red Dragonfly The introduction of more than 10 internationally advanced Italy production lines, in Wenzhou, Shanghai, Guangzhou and Chengdu to establish production bases and procurement centers, close to the forefront of the market. Thus, terminal sales, design and development, production procurement and logistics distribution, these functional organizations form a continuous entity around the market.

　　 Talent strategy: Wings for Red Dragonfly soaring

First class enterprises have first-class talents. The red dragonfly has used 28 ratios to form a marketing team, that is, 20% of the employees have kinship, geopolitical and consanguinity, 80% of the employees come from the society. When the market credit system is not yet perfect, this proportion matching can reduce the risk. Today, as a private enterprise, the Red Dragonfly lays down its financial, marketing and management rights. It has hired professional managers as vice president of Finance and executive vice president of marketing, constantly breaking through family management, establishing a sound modern enterprise management system, implementing staff, enterprise, society, benefit, image, dedication, scale cost profit matrix management, so as to straighten out the relationship of enterprises, enhance cohesion and make rational allocation and full use of all kinds of resources.

The root of the Red Dragonfly's human resources department is the root of the corporate culture of red dragonfly, and the root of being a human being. There is reason for the red dragonfly to be moistened and nourished. Moistening is gentle and gentle, moistening things silently, paying attention to the communication of minds, and the application of art, truly embody the management idea of people-oriented management of enterprises.

Red dragonfly has its own 153 talents project, that is, in 3~5 years, it will create 100 professional managers, 50 middle-level shareholders and 30 marketing managers, so as to achieve a qualitative leap of the team. Culture is a thing that has long vitality when it is formed. The team with culture is a team that is victorious and victorious. Only this team is the organizational guarantee for realizing the vision of "Red Dragonfly creating an enterprise that can provide permanent social employment opportunities", in order to create a cultural team.

　　 Humanized management: a sense of belonging for employees

Red dragonflies carry out "long-distance management of money and close distance management". The so-called "long-distance management of money" is that the enterprise bosses keep a certain distance from the money and regulate the assets. The main energy needs not be wasted for some trivial matters of approval. "Close distance management" means that by delegated the financial examination and approval power to the vice president of finance, the boss and employees can get closer and fully respected the subjective initiative of their employees, and strive to create an atmosphere of equality, fraternity, solidarity and liveliness so that employees can have a common sense of belonging and cohesion, affinity and strength. This power is the driving force of all kinds of creativity.

　　 Culture: the magic weapon that makes red dragonflies outstanding

In the new park of Red Dragonfly Group, the author found the characteristic fence representing Red Dragonfly culture, which aroused great interest of the author. According to Qian Dong, in order to build the "cultural" wall, the money spent on light is over 1 million. The fence is the most appropriate expression of the company's philosophy, spirit and culture. On the fence there are 30 idiom stories and the relief of shoes culture, which are the cream of traditional culture and dress culture. There are dragonfly shapes every other time, and the scattered iron net shows that the dragonfly's network and touch are everywhere.

The construction of staff dormitory is in line with the modern people-oriented concept, complete functions and facilities, and more than 45% of the greening rate. It reflects the good wishes of "Red Dragonfly built into pastoral scenery or labor paradise".

In the early days of a factory without a factory and without a stable market, Qian Hong, a leader of the red dragonfly, as an individual small business, put forward the strategy of "brand opening and cultural prosperity".

Qian Dong and his red dragonfly team inherited the unique business culture of Yongjia school, and opened the modern business brigade of the Red Dragonfly culture. He consciously inherited the spirit of Confucian businessman who was "honest, loyal, happy, group, but no party, but not proud, rich but not luxurious." and became a typical representative of the new generation of Yongjia businessmen. What is particularly valuable is that in the past ten years, Qian Dong and his red dragonfly, which were in the great environment of creating the rich, had made good use of the situation. They were not confined to the utilitarianism of "good progress and quick profits" in Zhejiang culture, but consciously abandoned them and changed from individual life to a higher level of social responsibility. The way Qian Dong gave the Red Dragonfly business was also a "cultural business" which originated from the traditional Chinese Confucian culture, born out of the Yongjia school, and has a distinctive character.

At present, creating wealth, operating culture and giving love has become the three highlight of Red Dragonfly's corporate culture. In order to create greater social value and take on more social responsibilities, Qian Jin Bo has drawn up a new blueprint for development, leading the group to make greater progress in shoemaking industry and make the Red Dragonfly fly farther.