Domestic Textile Industry Is In Line With International Market.

China's products are cheap and cheap, so it has been favored by the majority of Russian people, especially the middle and low income groups. China's textile and garment enterprises should take advantage of the trend of consumption and use the advantage of time and place to open up the channel of international marketing.

Looking at China's textile and clothing sales in recent years, it can be found that the main sales market is a country with high per capita GDP, such as the European Union and the United States. This has led to the increasingly high voice of "protection" of domestic related industries, the constant friction of trade, the abolition of quotas and the "restriction and special protection", and firmly occupy half of the high-end products in the domestic market.

For example, the "Milan Fashion Week" in Italy has become the fourth largest event in the world after the Olympic Games, the World Cup football match and the Pope's coronation ceremony.

Therefore, the export of Chinese textile and garment industry to the region must strengthen the building of brand culture and enhance the competitiveness of international brands.

China's clothing industry can also selectively enter the middle and low end market of the world. The textile foundation of medium textile countries such as Russia and Northeast Asia is weak, but the demand accounts for 70% of the international market.

Russia's textile industry has been developing at a low level for only 15% to 20% of the domestic market demand, but the Russian market has great demand for textiles. It consumes about 17 billion U. s.dollars of textile products every year.

Choice of distribution channel mode

Indirect marketing channel construction.

This indirect type refers to the importers and distributors and agents, more often referring to the traditional channels, namely, the manufacturer, the two level supplier, the import wholesaler, the import retailer.

Take appropriate measures according to local conditions.

Different countries have different channels of control.

If Japan is strictly controlled by a comprehensive trading company, this requires that when exporting garments to Japan, it is necessary to have a good relationship with its comprehensive trading companies, while in the United States, it can open up itself or make use of many suitable middlemen.

Forming strategic alliances with multinational companies or foreign trade companies with rich international marketing experience, and using their existing channels to sell products to enter the international market.

Relationship marketing channel construction.

The relationship marketing channel refers to the relationship between the manufacturer and the business from the perspective of the team. In order to create more valuable services for retailers and consumers, the two sides should cooperate with each other, win win, communicate with each other, and strengthen effective control over the sales channels.

Autonomous marketing channel construction

At present, China's garment export is mainly based on OEM, relying on the market network of foreign middlemen, and overseas middlemen can rely on their own network and network advantage to minimize the price of Chinese export commodities, and they must have an independent and sound marketing network. They must establish their own sales channels in the international market and control the terminal consumer market.

The independent marketing channel refers to circumventing international intermediaries, importers, directly entering foreign retail stores, chain stores and other final markets, and obtaining sales initiative in overseas markets.

With the advent of the era of Internet economy, Internet marketing has become the popular choice of many European and American consumers in the distribution channel in recent years. The Internet has been used as a tool for information communication and purchase. Becker's time allocation mode has proved that many housewives pursue the maximum utility and time of gold money in the purchase, while traditional channels still play an important role in the {page_break} of consumer experience.

Only when the brand of the enterprise develops to a certain depth, can we establish a fixed consumption group through direct communication and interaction with consumers, and provide a good service, so that the online sales of garment enterprises can better reduce the time and economic success.

From the perspective of development, network sales have the competitive advantage in the future.