Shaoxing Yong Sen Cloth Industry In The Innovation Taste Sweetness Sales Increased By 20%

Innovative watermark free method

In the "Yung Sen cloth industry" sales department, reporters found a series of unique style products - "waterless printing and dyeing" cotton and hemp products.

When it comes to printing and dyeing, most of them need water except for digital printing products.

The products of "Yung Sen cloth" are two different from traditional fabrics. However, the product does not use digital printing technology or anhydrous printing and dyeing. Zhong Yongsen, general manager of the company, told reporters that this is the coating technology of Yong Sen cloth industry.

Ordinary coating technology, pigment will not penetrate the back of the fabric, "Yung Sen cloth industry" using special permeability dye, directly on the fabric scraping, can make the fabric to achieve the effect of dyeing.

This special coating process is not only environmentally friendly, but also has good color fastness, moisture absorption and permeability, and all the performance indexes meet the requirements of the state.

Once the product was launched, it won many foreign businessmen's favorite.

Products like to be counterfeited.

Reporters found that many new products were hung on the "Yung Sen cloth industry" sales department, many of which were applied to new processes and technologies.

What is the new product being counterfeited? Zhong Yong Sun did not say anything about it. He said, "I am not afraid of counterfeiting. Everyone is going to imitate my product. The market of this product is pushed wider, so that more people can enjoy our new products."

Under normal circumstances, the more the new product counterfeit, the more the market will be promoted, and the competition among product suppliers will also intensify. The profit will be reduced. Therefore, many people are very confidential about new products.

But why does Zhong Yongsen like to let others imitate and follow suit? For this reason, Zhong Yongsen explained that deliberately keeping secret is sometimes not worth the gain, so it's better to use this energy in the development of new products.

The reporter learned that "Yung Sen cloth industry" used to develop new products every year with a base of about 1000000 yuan, and more than 50 new products were developed each year, of which more than 10 were put into the market and six or seven were sold in the market.

Where there is innovation, there is market.

There are various new fiber products such as bamboo fiber, Tencel, imitation copper wire and so on.

In the process of continuous innovation, "Yung Sen cloth industry" really taste the sweetness.

Yung Sen cloth industry has been researching and developing products independently for 8 years.

In the early days, Zhong Yongsen brought back a suit from Italy, which was made of composite cloth. At that time, it was not seen in the textile city.

Zhong Yongsen began to dissect this suit and take the cut compound cloth to find factories in Wenzhou and other places.

Finally, in a production company of composite products, it was successfully combined into this fabric.

Soon, the newly developed fabrics sell well in the market.

Within two years, hundreds of stores in the textile city were operating composite fabrics, and more than 30 compound fabric manufacturers were emerging at the market periphery.

3 years ago, "Yung Sen cloth industry" brought back a dress made of imitation leather from Hongkong.

Zhong Yongsen buried himself in studying leather.

But 800 thousand yuan has been dropped, and it can not achieve the same effect. The fabric produced is defective.

Just as Zhong Yongsen was at a loss, a trader bought all the fabrics with defects.

With the encouragement of this businessman, the market of Zhong Yongsen's imitation leather fabric has been expanded. After that, the production technology of the company is becoming more and more mature, and the market of imitation leather fabric is expanding and business is increasing.

According to Zhong Yongsen's words, we are not afraid of the high cost of innovation. We fear that you will not innovate. If we innovate, we will not worry about the market.