Research And Analysis Of Woolen Sweater Market In 2012-2016 Years

The world's sheep wool output is bigger in Australia, the former Soviet Union, New Zealand, Argentina, China and so on.

Sheep hair is divided into 5 types according to fineness and length: fine wool, semi fine wool, long wool, hybrid wool, coarse wool and so on.

China's sheep wool breeds are Mongolian wool, Tibetan wool and Kazakh wool.

Oceania's raw wool output accounts for about 40% of the gross raw wool in the world.

Australia mainly produces fine wool. New Zealand mainly produces semi fine wool. The average annual output of individuals is 5 kg or more.

South America has a higher level of wool production.

Australia, New Zealand, the USSR and China are major producers of wool and account for about 60% of world wool output.

The major exporters of wool are Australia and New Zealand, as well as Argentina and Uruguay and South Africa.

China's woolen sweater is no shortage of brand.

At present, there are 180 domestic woolen sweaters registered with "pure wool logo".

This shows how fierce the competition is in our woolen sweater market.

At present, woolen sweaters are still the main garment workers' winter clothing, so they have huge market potential.

Although the rise of cashmere sweater has a great impact on the woolen sweater market, however, because of the low output of cashmere, the strength of the yarn is not enough, it is not wearable and difficult to handle, so it can not become a popular product, so it can not replace the woolen sweater.

One side is a huge market, the other is fierce competition. Only the famous brand can stand out.

But the woolen sweater industry in China is missing brand names.

The fashionable consumption trend of sweaters naturally brings new opportunities to the clothing design industry.

On the one hand, we should speed up the study of the market, study the individual needs of different consumers, and actively establish a strategic partnership with the sweater brand enterprises.

Fashion consumption is reflected not only in style but also in fabrics.

Suppliers should seriously study this change and the new demand changes brought about by raw materials, so as to actively develop new raw materials.

The fashion and famous brand of sweater will lead to the rise of sweater stores. Retailers should actively study the marketing mode of franchised stores on the basis of traditional sales models.

In 2011, the top ten brands in the sweater market accounted for 31.83% of the total market share.

Ordos Austria group and Heng Yuan Xiang occupy the top two; Herman is third; the fourth brands are deer king, Bi, Goldlion, Tianshan, Montagut, Sai Tsai and Chu Lao, and the market share is relatively low and the competition is fierce.

In recent years, China's sweater industry has been growing rapidly, benefiting from the continuous improvement of the production technology of the sweater industry and the continuous expansion of the downstream demand market. The woolen sweater industry is very optimistic in the domestic and international market.

Entering the 2012, the woolen sweater industry in China is facing new situation. As the number of new entry enterprises is increasing, the price of upstream raw materials continues to rise, leading to lower profits in the industry, so the market competition of sweater industry in China is becoming increasingly fierce.

In the face of this situation, enterprises in the woollen sweater industry should actively respond, pay attention to training innovation ability, continuously improve their own production technology, and strengthen their competitive advantages. At the same time, enterprises in the woollen sweater industry should also fully grasp the market operation situation of the industry, constantly learn the latest production technology in the industry, understand the direction of the industry's policies and regulations, and grasp the dynamics of competitors in the same industry. Only in this way can enterprises fully understand the dynamics of the industry and its position in the industry, and formulate the correct strategies to enable enterprises to gain the leading edge in the brutal market competition.

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Based on a large number of market research, the consulting company has made a thorough analysis of the market situation of China's woolen sweater industry, and studied the woolen sweater industry situation. It is mainly based on a large amount of information published and provided by the Ministry of agriculture, the National Bureau of statistics, the Ministry of industry and information, the Ministry of Commerce, the Chinese Consumer Association, the Chinese wool industry association, the China Textile Industry Association, the national business information center, the China Economic Monitoring Center, the China industry research network, the national and overseas related newspapers and magazines, and the relevant statistical units of various provinces and cities. The supply and demand situation of the woollen sweater industry, the development of each sub industry, the consumption market situation and the competition pattern are analyzed, and the development prediction and strategy of the woolen sweater industry are discussed in depth. The research report is from China Research Institute to general education.

This report is an important decision reference material for cardigan related enterprises and units, as well as enterprises and investors who plan to invest in sweater industry and so on to accurately understand the current market development trend of woolen sweater industry, grasp the consumption status and trend of sweater industry, and formulate market strategy.