Taobao Shop "Gap Between Rich And Poor" Split Shop Shouted "Can Not Afford To Burn Money".

Although the double eleven promotional campaign has come to a close, the resulting "chicken feather" is getting more and more trembling. Performance is being accused of having water, shops being seen to be scalding, promotions and traps everywhere.

There are also

Operators said frankly, the promotion war is just a game of big brands and big stores.

Promotional campaigns are also advertising campaigns.

Taobao mall cosmetics shop operator, who does not want to sign, introduces to reporters that all stores can sign up for double eleven activities, but the double eleven sales are good or bad. The key lies in two: "first, the location of exposure, which depends on the relationship with Taobao and Taobao purchase, and the location of its own goods jacking. Two is the past customer volume in Taobao."

The above personnel said, the general big shop buys the annual location in Taobao, many big advertisement places are the expense to buy, belongs to the big customer, but oneself manages such small shop, the home page recommendation is simply impossible, "the two level page recommendation is also possible", but, "the two level page recommendation actually has direct relations with the electricity supplier's operator, the operator should judge whether the shop or the product has certain purchasing power and the selling point, can recommend, moreover must have the relations with the operator".

And specifically to these small shops, sales mainly rely on through train, shop promotions, members and page exposure four aspects, and the exposure of the page is relatively weak.

"

Well sold, in fact, are crown stores, such shops in the exposure position, members of the collection has advantages, a same paragraph.

The crown stores are getting mad, and two small shops may sell several items to dozens of pieces, and some can't sell them. "

The above staff said, "Taobao double eleven is indeed stimulating consumption, and it has to work. It is more like a jungle. It wants to have good sales, or burn money to seek advertising positions, or crown stores.

To some extent, most shops are just green leaves, and Taobao shops are actually very serious.

Taobao is commonly used as a through train, but a few points will be better than a few yuan, the staff said. "This is a very difficult store for many shops that are not strong enough to compete.

And because of the large market competition, it is more and more difficult to do, extending a class of companies to do the operation of the generation, "is to help party a Taobao shop".

Otherwise engaged

Sales Taobao shop operators told reporters that no discount, no money, the discount is even more lost, and participate in the activities are big brands and stores, "no such small shop what."

Consumer experience is mixed.

In contrast to the polarization of shops, the experience of consumers is also quite mixed.

On the day of double eleven, a large number of consumers began to prepare for shopping in the early morning, and at the same time, some website forums began to have consumers' Tucao.

To sum up, the consumer's dissatisfaction with double eleven has the following points: obviously there is inventory, and it is unable to place orders, and has been prompted to buy shelves or sell out, while the purchase records are all anonymous buyers. There are a total of more than 4000 yuan in shopping carts. When double eleven is opened, the total price is changed to more than two thousand yuan, and when it is paid, the price suddenly becomes more than 3000. Often the shops usually wear one to two hundred yuan, while on the double eleven, the original price of all new products is five, six hundred yuan, and two or three hundred after the discount, and the original price is only one to two hundred yuan, and the price is only reduced to 10 yuan.

Some consumers told reporters that on the day of double eleven, they wanted to kill the merchandise on demand. For the sake of insurance, "I contacted 5 friends to join me in the spike, but no one was there." and I saw a dress, the usual price is 160, double eleven is the 132 price tag on the day, and the original price of the 132 yuan commodity website has changed to 260 yuan.

But we also see thousands of dollars at normal prices.

Double eleven sells for more than 400 on that day.