Clothing Market Survey: Sales Of Autumn Trousers Reduced By 50%, Sales Of Bottom Socks Increased By 40%

Reporter survey: why do young women prefer bottom socks? Is it not fashionable to wear pants?

"There is a kind of waiting, called" looking at the autumn water, "there is a kind of cold, called forget to wear autumn trousers.

When the weather turned cold, it was time for netizens to laugh at autumn trousers.

Sina micro-blog even organized a special topic of "are you the autumn pants party?"

Reporter survey market found that the current autumn pants Market has quietly found changes, autumn trousers are more and more inclined to high-end line.

At the same time, favored by young women.

(that is, pantyhose, a wide variety of thick and thin) in recent years, a new force has sprung up, grabbed many market share of autumn trousers.

The business of socks is getting bigger and bigger, and all kinds of stores are everywhere.

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Autumn pants do not sell autumn clothing, and sell bottom socks are more popular among women.

"I am a sock, and this year I have done my best. Big brother and autumn pants have been surpassed by me. Who are wearing fashionable pants in the streets?"

"Our pants have always been the main force of the underwear family, socks are rampant, and some people come to me specially."

After hearing the sock sister's words, brother in the pants immediately retorted.

On micro-blog, this kind of ridicule is different.

Cold weather, a single pants can no longer solve the problem of warmth, so the bottom socks and autumn trousers have appeared. However, unlike previous years, the bottom socks have gradually eroded the "Jiangshan" of the autumn trousers, and the market competition between socks and trousers has already started.

"Where are young girls wearing autumn pants now? They are all dressed like this. They have a pair of bottom socks, or boots, boots pants, skirts and bottom socks, and decide the thickness of the socks to wear according to the weather conditions."

Yesterday, reporters came to Zhengzhou weir four road.

Market, trying to buy a pair of autumn pants, many sellers have recommended reporters buy bottom socks.

Ms. Wang, a shop owner of underwear shop, said that there are many kinds of bottom stockings, which are both warm and plastic.

"Boss, this pair of socks gives me four colors."

Just when reporters hesitated, the public, Miss Liu, bought four pairs of bottom socks.

"Our colleagues and classmates wear this very comfortably, unlike the autumn pants. When they wear them, the knees are easy to bulge. Socks are better worn and better equipped.

"

Miss Liu suggested that reporters should buy several.

"In the early spring, we entered a batch of autumn clothes and autumn trousers. Many customers came to say that they only wanted to buy autumn clothes and no autumn trousers, so I had to open them and sell them, and the last ones were almost all pants."

Ms. Zhang opened a shop in the weft four garment market and made underwear sales for 5 years. In the past, her shop was monopolized a large brand of underwear in a large domestic market. Since last year, she found that she had no choice but to sell autumn clothes and autumn trousers simply because many fashionable young people were no longer willing to wear autumn trousers.

Ms. Zhang said, at that time, she began to wonder why the trousers were not to be seen.

[data] sales of autumn trousers decreased by 50%, and sales of bottom socks increased by 40%.

"Honestly, the sales of the trousers are actually reduced by at least 50% than before, and the sales of the bottom socks have increased by at least 40% than before."

As an agent of a lingerie brand, Qiao Xuanmei, who has made underwear sales for 18 years, also sighed to reporters.

She said, whether retail or wholesale, autumn trousers, especially cotton pants, are mostly purchased by middle-aged and elderly people, and women born after 1975 are hardly buying autumn pants. Most of them use bottom socks instead of autumn trousers.

"Every year, we purchase goods according to the sales conditions of the previous year, and the number of socks for this year has increased significantly."

Qiao Xuanmei said.

Nowadays, there are more and more stockings stores in the streets of Zhengzhou, and there are more and more kinds of socks.

Compared with the autumn pants, the bottom socks attract the eye of fashion people, gauze panty hose, fake meat and pantyhose, thin leg pressure socks, velvet pantyhose, candy pantyhose...

There are more and more nouns about bottled socks.

Ms. Yu used to be a full-time wife. Now she is a child. When she is ready to open a small shop and investigate the market, she finds that the socks business is better. So she opened a stocking store in the West District of Zhengzhou, opened for three months, and her socks store business was very good, and sales rose straight up.

"A woman does not buy a few pairs of socks during the season, wears stockings in summer, wears stockings in autumn and winter, matches skirts, and pants, and the colors and kinds of socks are various. Many young girls buy hundreds of dollars at a time."

MS Yu has more and more confidence in her socks industry.

"In fact, cold underwear is not happening this year. In recent years, underwear brands have been studying this topic. Many brands have started to introduce body clothing and plastic clothing to the fashion. They want to save the market."

stay

Bull Yun for many years said frankly.

In the past, it was fashionable to wear trousers outside the trousers.

Autumn trousers, as the name suggests, are trousers that are worn in autumn. They are actually comfortable and tight trousers that are worn inside the trousers to keep warm when the temperature is relatively cold.

Autumn trousers belong to underwear and can not be worn outside.

Sina netizens "Ping Ping" said that the autumn trousers were far away from her, and they had not worn them for many years.

Netizen "dhgs" said that she had studied abroad for many years and found that foreign adults (including Japan and South Korea) have less and less wearing pants.

About four or five years ago, when the topic of wearing trousers should not be worn, the fashion men in the fashion circle did not know whether to wear or not.

A woman magazine editor, called Su Mang, said in a TV interview that "I don't wear trousers and I don't allow people around me to wear autumn trousers." this kind of comment triggered a long discussion among netizens about the autumn trousers, and a group of indecisive tide men and women, even hula, pferred to the opposite side of the trousers, and categorically said "no" to the trousers.

When the pants are facing embarrassment, the bottom socks become a great achievement.

"I just like to wear autumn pants, and the kind of pure cotton texture."

When the tide and autumn trousers were antagonistic, Ms Zhao said she was a firm "autumn pants party".

"When fashion comes, autumn pants should really be abandoned. After all, the bottom socks are thin and thick, and the most important thing is that they are more fashionable."

Ms. Lei, a self described citizen, never allowed herself to wear autumn trousers.

However, when socks become a fashion, the autumn pants are also changing. Even though some netizens say, "it is fashionable to wear trousers outside in the past, and now socks are worn outside." but the fact is whether you like them or someone needs it.