Haining Leather City Speeds Up International Marketing And Develops Steadily.

With the successful conclusion of the nineteenth Haining China Leather Expo recently, Haining Leather City More and more strongly convey a message to the industry: we need to be more international marketed.

Founded in 1994, Haining China Leather Fair is one of the longest and most influential professional fairs in China's leather industry. The past leather exhibitions have played an important role in concentrating on the innovative achievements of leather products, releasing the latest trend of leather, exploring the direction of leather industry development, and promoting the transformation and upgrading of leather industry. This year, the nineteenth Haining China Leather Expo has been innovating in content and conception. It has injected new vitality into the transformation and upgrading of the traditional leather industry. It can be called the perfect integration of "innovation tide" and "fashion tide".

In order to further integrate the superior resources of leather industry and accelerate the pace of international cooperation, the Sino foreign leather and leather industry cooperation development forum and the second China Leather City Brand Alliance annual meeting were held during the leather Expo. Representatives of leather brands, industry associations, real leather clothing Wang, Jude P Ini, genuine leather clothing and other well-known leather enterprises gathered in Haining, focusing on the introduction of foreign well-known brands to Haining, and the ways and modes of Haining enterprises to cooperate and develop jointly with well-known Leather Companies both at home and abroad, providing new opportunities for Haining and even China's leather industry cooperation and development.

During the current leather Expo, the Plaza of Haining China leather city flagship store, which covers a total area of about 180 thousand square meters, is officially open to the outside world, and the new opening market will absorb domestic and foreign markets. Famous leather brand And related products have entered into operation, opening up a new market mode in the regional distribution and function orientation, leading the development of the domestic specialized market, innovating the leather market format, and promoting the cooperation of different industries.

"Brand life hall" is a new marketing mode that has been popular in large and medium-sized cities in recent years. As a new carrier with consumer experience as the core, the brand life hall attracts many urban white-collar workers who pay attention to consumption grade with its warm communication space and new shopping environment. Haining's China Leather City Flagship Store Plaza is based on this concept. Li Zongrong, executive vice president of Limited by Share Ltd, China Leather City, Haining, told reporters.

At the same time, 450 thousand square meters of Sichuan Chengdu Haining leather city and 130 thousand square meters of Liaoning Tong Er Bao Haining leather city two phase of the market is also open and run during the Expo. The 3 new markets not only increased the business area of Haining leather city by nearly 800 thousand square meters nationwide, but also set up a good platform for China's leather market innovation and leather industry cooperation.

Grasp the "design innovation" to enhance the connotation of "leather fashion". During this year's leather Expo, China's leather and fur fashion trend research exhibition was held. It was led by the dean of the school of art and design of The China Academy of Art and Professor Wu Haiyan, a famous Chinese fashion designer and his team, to carry out a thematic study on the selection of leather fabrics, technology and fashion popularity and development trend. At the same time, " Leather industry in Haining The opening ceremony of the provincial characteristic industrial design demonstration base will be guided by the research and development of leather design, encouraging the innovation and development of enterprises, improving the design strength of enterprises, deepening the adjustment of industrial structure, and promoting the upgrading from "made in Haining" to "created in Haining".