Gucci Beach High End Children'S Wear Market

The same "double G" pattern is just like the red and green stripes everywhere. The difference is just the mini cute size.

Since the high-profile entry into children's clothing market in October 2010, Gucci's children's wear series has already tested water in many flagship stores in the country, and has also made a great appetite for luxury children's wear market in China.

The famous designer Paul Smith's children's wear series Paul Smith Junior has entered the design of third years; the Fendi family third generation successor, Fendi current accessories director Silvia Venturini Fendi also unveiled the mysterious veil of its high-end children's clothing and stepped forward into the infant market; at the same time, the US brand DKNY, the British old brand, the French brand, and the Kun have launched a series of children's clothing series like their own brand adult clothing, which is vowed to be ready in no way to neglect.

When the global children's luxury market reaches tens of billions of dollars and grows at a rate of 10% per year, all the luxury brands are almost watching this sweet cake.

At the end of 2011, the albatross business consulting company, which was surveyed by China luxury report, jointly released a survey report on children's luxury goods with Gu Teng consultant Co., Ltd.

The report shows that more than 60% of the 900 consumers surveyed spend more than 3000 yuan a month to buy children's luxury goods.

In fact, many brands of luxury children's clothing sold in China now have quite a long history of children's wear.

Take Dior as an example, Baby Dior is known as the world's first international fashion brand to launch children's wear.

It is rumored that Princess Grace of Monaco invited Kelly to design for her upcoming daughter in.

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Inspired by Dior, he decided to add a new line of children's clothing.

In 1967, under the auspices of design director Mark - Bo en, Baby Dior was listed on the Boulevard of Montaigne Boulevard, France.

Baby Dior itself is a mini all fashion empire.

It is designed for children born to 12 years old, ranging from 0 to 3 of infant clothing, to 2 to 12 years old children's clothing, each age range is divided into girls series and boys series.

Children's shoes, bottles, animal dolls, gift boxes, etc. you can imagine all children's accessories.

The children's luxury report also pointed out that Chinese parents buy more luxuries for their children than parents in other countries.

In addition to the children's birthday, Chinese parents usually celebrate "100 days of birth", the Spring Festival and children's day. Gift giving is a traditional celebration of various commemorative days.

In addition, some affluent consumers are also keen to celebrate western festivals such as Christmas, Easter and newborn baptism, so people have more opportunities to dote on their children.

The attractive prospect of the luxury market is evident.

Although 78% of women believe that the decision to purchase luxury items for their children is usually determined by them, 59% of men think they are the decision-makers of luxury shopping for children. This also provides the possibility for male luxury brands to launch children's fashion accessory lines.

According to the report, Burberry, Children, Gucci Kid, Baby Dior and Armani Junior have a high degree of recognition in the domestic luxury children's wear market.

These luxury brands originally owned many stores and strong consumer markets, and were easier to promote when products were online.

The original brand with distinctive design genes is the same style when introducing their children's clothing. It's not too much to call it a reduced version of the adult dress.