Adidas Subsidized Children'S Public Welfare Activities

In the past three years,

The children's Music Association has launched more than 4000 children's development projects in rural areas.

Provincial children learn many important skills through sports and game activities, such as unity, cooperation and mutual communication.

The latest beneficiary of the project is Zen kindergarten center kindergarten, because the new playground in kindergarten has just been put into use. Meanwhile, the trained Adidas employee volunteers are currently visiting the kindergarten to carry out the volunteer activities organized by the company every year.

In addition, Adidas's consumers participated in volunteer activities with Adidas employees for the first time this year.

All the funds for kindergarten playground are raised by consumers buying Adidas products.

Managing director of Adidas group Greater China

"We have made every effort to create positive energy, so that thousands of children can grow healthily, happily and confidently. This has become the driving force of the company's support for children's development," he said.

This year's Shaanxi volunteer trip is particularly special because consumers are directly involved in this important project for the first time. They share the same vision and enthusiasm with Adidas, that is, to bring positive changes to the community through sports.

According to the survey of employee volunteers, the sports and game activities of the project not only help children learn all kinds of life skills, but also have a positive impact on them.

Volunteers have witnessed considerable progress in their unity, cooperation and communication, as well as a greater interest in learning and a higher sense of mutual respect.

The children also learned the spirit of teamwork and mutual help.

Over the past three years, Adidas has assisted 12 children's early education centers in Shaanxi, including a mobile early education caravan.

The Adidas children's benefit association project has helped 4898 children, so that they can regularly participate in game development activities.

In addition, 138 teachers and 821 parents and health workers participated in the training.

In this year's Shaanxi volunteer activities, 24 Adidas employees and more than 5200 to more than 5200 km of consumers helped the rural children get moral, intellectual and physical development.

Volunteers, together with students, teachers and parents, unveiled the new playground for the Zen kindergarten.

After the ceremony, volunteers and children play games together, tell them stories and exchange experiences with parents and teachers for a pleasant day.

History of Adidas children's benefit society rural children development project

In 2008, Adidas joined hands with the leading international nonprofit organization children's Music Association, announcing the launch of the Adidas rural children development project.

It is the flagship public welfare project of the company. It aims to help the rural children in Ningqiang County of Shaanxi province get all-round development.

At the beginning of the project, the main role of disaster relief after the Wenchuan earthquake was developed into a comprehensive public welfare project, including local training network, policy advocacy and critical assessment system for project success and progress.

Wei Wei, director of the China children's Welfare Association, said: "it has proved that Adidas has a reliable community investment model to help children develop. It is gratifying to note that our cooperation has benefited thousands of children in Shaanxi in the past few years."

Adidas's corporate social responsibility in China

In recent years, the Adidas group Greater China has been committed to helping the long-term development of children. Employees have also played a leading role in giving full play to their skills and experience in various initiatives.

In September 2011, Adidas joined hands with NBA Dwight (Dwight Howard) to jointly launch the "help program for children of Adidas migrant workers", which aims to help migrant workers' children learn life skills and finally better integrate into urban community life.

In addition, Adidas conducts annual "love running" activities to mobilize employees and friends and family members to contribute to many community public welfare activities.

About Adidas group

Adidas group is a leader in the global sporting goods industry. It has a series of core brand products, such as Adidas, Reebok, Telme, Lok Bu and Reebok-CCM Hockey.

The company is headquartered in heto, Germany, and has 46000 employees. Its sales revenue reached 13 billion 300 million euros in 2011.