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    Shaoxing Clothing And Textile Enterprises Actively Go Out To Expand The Market

    2012/11/21 11:00:00 20

    Domestic Textile IndustryOverseas Garment MarketShaoxing Textile Enterprises

     

    The trend of RMB appreciation has not been reduced, and the cost advantages of domestic human resources have gradually disappeared, mainly based on labor intensive.

    Domestic textile industry

    It is increasingly suffering from the erosion of the textile industry in Southeast Asia and other Southeast Asian countries.

    As a processing base, Shaoxing's textile industry is also facing international challenges.

    Facing the competition of foreign textile industry, Shaoxing textile enterprises, apart from practicing hard work, actively go out to expand the market and control the market opportunities is becoming increasingly urgent.

    It is gratifying to note that in China's Textile City, a number of long-term foreign trade enterprises have extended their tentacles overseas, opening factories abroad and breaking out of their own new world.


    Shaoxing County nine months, 23 enterprises go out


    A few days ago, the special fund for Zhejiang's "going global" strategy was issued in 2011.

    Shaoxing County haute import and export company, Jinzhi color textile company and so on 11 textile foreign trade enterprises altogether 14 projects have obtained 2 million 100 thousand yuan subsidy funds.

    From this subsidized textile enterprise, Shaoxing county and China synthetic fiber company, Zhejiang golden cicada home textile and apparel company are still outstanding and harvesters in the "going out" enterprises, and have won support for many times.


    In the early years, the overseas market of the foreign trade enterprises going out is running smoothly. At the same time, the ranks of enterprises in Shaoxing county are still growing.

    Unlike in the past, the investment scale of overseas enterprises in Shaoxing county is no longer confined to one window, but also to the manufacturing industry and even the business sector.

    According to statistics, in the first 9 months, Shaoxing county approved 23 overseas investment enterprises, totaling 435, and completed a total investment of US $31 million 455 thousand.


    Shaoxing County Commerce Bureau official said that through the efforts of recent years, many foreign trade enterprises in Shaoxing county have directly penetrated into the market demand countries, set up marketing networks such as trade centers and trading companies, actively implemented the "going out" strategy, focused on the layout of the international marketing network, and promoted the international competitiveness, thereby enhancing the stamina of foreign trade exports.

    She believes that the export of local maternal enterprises through overseas companies has effectively promoted the innovation of the county's foreign trade export.


    Changes in business environment forced enterprises to go out


    In fact, Shaoxing county's foreign trade enterprises go abroad bravely, and it is also a new measure to cope with market changes.

    All along, many of China's Textile City business is not directly from.

    Overseas clothing market

    Some trade through intermediaries, and Shaoxing enterprises earn only a small amount of processing fees.

    Moreover, middlemen have been making trouble in the trade process, asking for a lot of money and even deceive and deceive many Shaoxing enterprises.


    "Originally, textile profits were not high, and after middlemen took intermediary fees, enterprises earned less.

    Mr. Yang, head of a foreign trade enterprise in China Textile City, said that by setting up a window in overseas markets, it can not only talk directly to local merchants, but also influence the influence of their own brands overseas, so as to facilitate the local market to accept their brands and expand their overseas markets.


    More seriously, the textile and garment industry in other developing countries is developing rapidly, where textile prices are lower and orders are shifting to these developing countries.

    For example, Vietnam's currency devaluation has been relatively large since last year, making Vietnam export textiles cheaper. This has attracted some international buyers to pfer more middle and low class clothing orders to Vietnam.

    Under such a big background, the textile industry in Shaoxing is facing severe challenges, and many enterprises are faced with the phenomenon of loss of orders.

    The business of a textile company in Shaoxing is mainly export, and most of the orders come from Europe.

    At the beginning of this year, a German customer pferred all the orders to a textile enterprise in Vietnam, which reduced the volume of exports by 30% and suffered a lot of damage.


      

    Shaoxing textile enterprises

    Such considerations are also reasonable.

    Take Ethiopia as an example, where the labor cost is low, the minimum wage standard is less than 10 yuan / day, according to this wage standard, the current worker's salary is three hundred or four hundred yuan per month.

    This means that if you add benefits to a worker in Shaoxing, you can get seven or eight people in Ethiopia.

    This is tempting for investors in manufacturing.

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