What Are The Particularities Of Clothing Exhibition Marketing?

To attract so many garment enterprises to go in droves. exhibition marketing Indeed, it has considerable advantages, and the agglomeration of clothing exhibition is its main performance. With the acceleration of the process of economic globalization, as a professional platform for production and sales, the exhibition has broken through the boundaries between the region and the country, and its internationalization has been increasing. The fashion show brings together a large number of people in the industry, clothing products, market information and monetary capital in the same time and space. It attracts textile professionals including top designers, fabric producers, fabric buyers, garment manufacturers, large retailers and fashion companies. Exhibitors, professional spectators, and globalized media coverage radiate the exhibition information to all parts of the world.

From the international perspective, 2006 German Dusseldorf International Clothing Fair, the Las Vegas International Clothing Fair, the French Fatex clothing trade licensing trade fair, the China International Fashion Fair, the Daegu international clothing and fiber Expo, and so on, these famous clothing exhibitions focus on the advantages of the world garment industry to become the focus of many industries. The industry information has been radiated to every corner of the world after the fusion of every clothing exhibition, forming a dense global coverage network, and the world fashion trend has been developing at the same time.

Due to the differences in resources, history, development direction and actual conditions, garment industry of various industrial clusters has formed competitive advantages with different characteristics. Usually, a few strength enterprises and famous brands are used to support local small and medium-sized enterprises to participate in the exhibition and create a good market competition environment for the innovative cultivation of clothing regional brand.

The alliance of enterprises exhibiting in the overall image of the region has become a business alliance. Fashion Expo The source of vitality. On the ZOOSCHIC, more than 1000 enterprises from France, Britain, the United States, Japan, Italy, Korea, Singapore and China, Hongkong, China, Taiwan, China and Macao and other countries and regions attended the exhibition, of which 17 were the domestic exhibition group, 7 were overseas exhibition groups, and the exhibition area was 120 thousand square meters.

In the 2005 China International Clothing and accessories fair, the Shenzhen clothing enterprises exhibition group launched a series of promotional activities on the theme of "dynamic Pengcheng". Although restricted by certain factors, it failed to display the whole image in the exhibition hall. Shenzhen exhibitors were still highly appraised by the people in the industry, and the enterprises achieved the desired economic benefits. The reputation of Shenzhen clothing has been further upgraded nationwide. During the Expo, the Shenzhen clothing association, while serving exhibitors, jointly held the "China home furnishings development opportunities and Strategy Forum" at the Kunlun Hotel and autumn deer clothing, and the Korean famous designer ANSMOD An Runzhen brand special conference to promote internal and external exchanges and achieve common development.

　　 Shenzhen The exhibitors continued their group exhibitions in the April 2006 China International Clothing and accessories fair. The exhibition hall is located on the first floor and the two floor of the Beijing International Exhibition Center, 2.5 floors, with more than 400 booths. At the same time, a press conference and several fashion shows will be held to promote the overall image of Shenzhen clothing. During the entire exhibition and promotion period, the first time the banner of "Shenzhen China Fashion Silicon Valley" was launched to show the determination and confidence of Shenzhen to build a fashion capital and innovation city to encourage the development of Shenzhen garment enterprises.