Fashion Brand XTEP Dancing 2008

2008 is a very unusual year for every Chinese, because in this year, the Olympic Games will be held in Beijing.

For China's sports brand, people are expecting it. As a fashion sport brand, every move of XTEP is attracting widespread attention from both inside and outside the industry.

In February 25, 2008, the first city in Xianghe, Hebei, ushered in over 3000 guests.

These friends from all over the country are the outstanding representatives of XTEP intensive terminal sales network, and now they are gathered here to participate in the 2008 XTEP marketing conference.

XTEP group is so great that it will undoubtedly remind people of the upcoming Olympic Games.

As one of the important contents of this marketing conference, XTEP Group signed a cooperation agreement with the ambassador of Belarus to China and officially became the exclusive sponsor of the Belarus Olympic team's award equipment.

Prior to that, the XTEP group has already named the Olympic train between Beijing and Shanghai.

For the significance of participating in the Olympic Games, XTEP President Ding Shuibo believes that the Olympic Games are held in China, and Chinese enterprises have the responsibility to contribute their strength.

If 10 years ago, Chinese sports enterprises were unable to compete directly with foreign brands, now we believe that China's brand has grown. XTEP chose to name the Olympic train and sponsor the Belarus delegation for this goal.

In recent years, XTEP group has invested a lot in entertainment marketing and sports marketing.

They sponsor the WCBA, NBL and CX extreme sports elite competitions and become partners of the China Amateur Basketball open and the Sixth City Games. They sponsor the Tenth National Games.

All these activities have greatly promoted the upgrading of XTEP's brand image.

Recently, XTEP group has signed a contract with CCTV to become the biggest advertiser of domestic sporting goods enterprises during the Beijing Olympic Games finals.

At the XTEP marketing conference held in February 25th, the global marketing conference held in February 25th made people see the rapid growth of a brand - only one year last year, XTEP opened more than 1000 stores in the country, with sales of 2 billion 300 million RMB. In more than 300 provinces, cities and regions of the country, XTEP was moving from the first brand of the national fashion movement to the first brand of the global fashion movement.

According to Ye Qi, vice president of XTEP, in 2008, XTEP will open 1200 new terminal stores nationwide to achieve sales revenue of 4 billion yuan, and carry out the "500 best fire" activities in the whole country. 500 outstanding terminals will be selected. The company will provide point to point services, including door-to-door training, free posters and so on, so as to enhance the image of the store.

The implementation of sales target needs corresponding market strategy support.

According to XTEP's plan, in 2008, they will increase the capacity of existing stores on the basis of increasing the number of newly opened stores, and strive to increase their sales performance by an average of 30%.

In order to cooperate with three dimensional advertising sponsorship activities, the group will focus on product design and development, strengthen enterprise management, and speed up information construction to ensure the realization of sales goals.

At present, XTEP has reached thousands of stores in the country, and the focus of future market development will be concentrated in overseas countries such as Singapore, Malaysia, Thailand, Turkey and Belarus. As XTEP spokesperson Nicholas Tse said, as long as there are people with yellow skin, there will be XTEP.

In 2008, the company will increase its brand promotion efforts in Singapore, London and New York, and encourage powerful distributors to go abroad to bring XTEP to the whole world.

Fashion life is the first sport brand to use star as spokesperson in China. XTEP's entertainment marketing is vivid and colorful.

Besides celebrities, they also named the southeast pop music list, combining music and sports to explain their "fashion, freedom, personality and rebellious" "non general feeling".

This year, they have recently signed the popular stars Jolin and Willber Pan, plus the Nicholas Tse and TWINS combination of cooperation for many years. XTEP has already had 5 popular idols, which is unique in the whole sports enterprises.

Whether in the past or in the future, XTEP's solid steps lead the enterprise to a new height.

In the course of XTEP's legendary development, it has won numerous honors: China's famous brand products, China's well-known trademarks, national inspection free products, and the most valuable brands of China's top 500.

No one doubts the future of XTEP. He and the Chinese sports enterprises he represents will have a better future.