A Collection Of Mifeo Leather Shoes Imported Into China

A pair of good

It's part of fashion dress.

High grade shoes always need to find a balance between comfort, quality and style.

Mifeo (Mi Fei) leather shoes are a brand of men's shoes with many charms.

In 2012, a feeling of confidence and individuality came to Italy from across the sea. So a trend of pursuit of classics and fashion, style and quality swept through.

Luxurious leisure -- fashion of "Yi"

Data show that since 2011, China's domestic high-end consumer sector has gradually reached its maturity.

Phoebe Chen, founder of Murphy leisure brand, integrates more understanding of fashion on the basis of respect for Italy shoe making technology. "No matter what style, classic and fashion blend, every shoe has artistic breath."

This design concept is also defined by Phoebe Chen as Trans-style.

In the footwear market, leisure footwear is an essential element in life. The so-called leisure is more about inheriting the idea of Italian hand-made design, maximizing the enthusiasm and flexibility of the local culture in Italy, and bringing phenanthrene to consumers is a process of mental and spiritual enjoyment. "This is not just a product, but more like a handicraft."

Ms. Phoebe Chen said so.

The use of quality to reflect the state of life and the close adherence of fashion to life, which should be the reason why he had a large number of fans in China as soon as he was in China.

Italian classical differences

As we all know, there are more and more casual shoes for high-end men's shoes in the market. How to defeat similar brands has long been a problem for every enterprise to think about.

Murphy also distinguished competitors from their own advantages as a key breakthrough task.

Brand series include business, fashion, leisure, sports four big plates.

These four big plates all have the Trans-style style, which is different from any product style in the market, and the style design integrates the outstanding elements of every style in the market.

In terms of workmanship, from raw material procurement to product launch, fan Fei did enough homework and ensured a perfect after sale service to enable consumers to mark the "enjoyment of life" in their minds when they experienced the products of Murphy.

"It can fully express oneself personality, can better find that kind of life like Italy, and with more romantic feelings."

Customers like this.

The unique style of Murphy is also reflected in its modern fashion sense. The simple and exquisite decoration is another highlight of Mi Fei's shoes. "Flying self, not fettered" is the spiritual idea that Murphy wants to convey to more young consumers. "Men can find themselves in a high position in the world.

If the above points have won the satisfaction of consumers, then the value of Murphy will be most vividly reflected, "said Chen, chief agent of the Philippine China region.

Aiming at the demand of modern men for fashion pursuit, Murphy is constantly upgrading in design.

"We will pay attention to the products of various styles that we are interested in on the market, and at the same time, we should adopt and integrate the excellent parts of these products (which can be recognized as classic elements).

Trans-style shoes of this style are not available in the market. We are the first ones.

Therefore, we must guide such an idea that we should combine the free and casual life style of Trans-style style shoes with the things our products convey, so that our consumers can understand and understand that is what we need to do.

Chen told reporters.

Channel Battle opens up.

In today's market environment, whether it is the international front line or domestic emerging brands, want to win more attention, publicity is indispensable work.

More brands are willing to advertise as the main battleground.

"In fact, most people will think that brand is a brand, and the so-called advertisement is the so-called advertisement and slogan that invest resources.

In fact, these are some relatively one-sided knowledge.

Most people don't know enough about brands, yet they haven't reached a certain depth.

So in this situation, the value of the brand is very important.

Chen said.

Obviously, Murphy did not hype as most companies did.

Instead, we need to do something else in the channel.

Chen said that because of the recent entry into the Chinese market, the channel strategy is mainly divided into two major sectors, in addition to joining, it is the distribution agent.

For joining, whether in the image, advertising promotion, and the so-called operation policy, fan Fei is supported.

"Including distributors, agents and so on, we will work out a suitable plan according to the needs of the target customers, and establish a good cooperation mechanism with the channel business more flexibly."

Chen, for example, has a customer resource in a certain channel, but he is not enough in capital. At this time, the Philippines will reach out to him and work hard to create a perfect plan for him and help him grow.

It is not a long time to enter the Chinese market. The Philippines will expand the channel management as a brand strategy in China. In the shoe and clothing industry is still at a disadvantage today, it will still be recognized and sought after in a good posture. This battle has played a distinctive role, and of course, it has also made achievements.

Mifeo produces not only consumer goods, but also crafts. The popularity of Philippine shoes makes people find pleasure and enjoyment in their shoes.

Philippine, with emotion, making shoes, exquisite, quality and comfort is mifeo's insisting.

Concept, pay attention to the comfort and wearing feeling of shoes, and make your work and life more simple and free.

And such a pair of shoes is needed for men of taste.