Garment And Textile Industry Goes Out Of The Plains To Start Mountaineering

"China clothing After the rapid development of the plains, the next task is to climb mountains. " Chen Dapeng said, "climbing mountain peaks needs healthy body, requires equipment and tools, how to play the endogenous driving force in garment industry, and build new advantages is particularly worth pondering."

After 30 years of hard work, China's apparel industry has long maintained its position as the world's largest garment producer and exporter. Since the second half of last year, in response to a series of factors such as shrinking international market, slowing domestic market and increasing the cost of production factors, many indicators of efficiency of Chinese garment enterprises have been on a downward trend, and the apparel industry has been running in a tight and severe situation. On these issues, Chen Dapeng, executive vice president of the China clothing association, gave the view that this year's theme of "China's clothing Convention" is "innovation - endogenous driving force and new advantages".

　　 negative growth

Clothing enterprise compression index geometry?

Customs statistics show that the number of garment exports has been negative for 13 consecutive months. This result makes the whole garment conference scene quiet. Over the past year, the negative impact of the negative growth of garment industry has been lingering. There are two reasons for Chen Dapeng's analysis. One is the downturn in the international market, especially in the European market. On the other hand, the domestic factor cost continues to rise, resulting in the transfer of orders to Southeast Asian emerging market economies.

　　 Exports three stars and half

Export growth is facing greater pressure, but it can still maintain a low growth rate. Looking forward to next year, the world economy will remain complex in general, with more uncertainties and unstable factors. Although domestic labor and resources and environmental costs have been increasing in recent years, the advantages of China's apparel industry in the international competition are still intact because of its complete industrial chain and advanced technology level, and the growth rate of garment exports next year is expected to be no less than the growth rate of international trade.

　　 Domestic demand 4 stars

　　 Domestic market demand Supporting the growth of clothing is stronger, and insisting on expanding domestic demand is still an important starting point for macroeconomic regulation and control policies. With the deepening of macroeconomic regulation and control, the domestic economy will grow steadily, and the income of urban and rural residents will steadily increase. This will provide a fundamental impetus for the growth of domestic demand. The relaxation of monetary policy and the steady fall of prices will play a positive role in promoting domestic consumption growth, and consumption of clothing and domestic demand will also gradually increase.

　　 Industry operation pressure 3 stars

The difference between domestic and foreign cotton prices has great impact on the industry, while the cost elements will continue to rise, making the pressure on the industry movement increased significantly. The difficulty of financing and financing is still difficult to solve. The cost of financing is high. Enterprises will pay more for energy saving and emission reduction.

　　 Adaptability 3 stars

At present, the endogenous driven development mode has not become the mainstream of development. Most enterprises rely on quantity to win the development. Technological progress speed, development mode and innovation ability are not enough to adapt to the changes of the external environment. The construction of new advantages is urgent.

　　 Positive energy

Where is the endogenous driving force?

In the grim situation, the clothing industry urgently needs to solve energy problems. What is the endogenous driving force of Chen Dapeng? The answer may be in the annual view of the 5 vice president business representatives.

Chairman of wedding Bird Group Co., Ltd. Wu Zhi se The clothing industry has come to the era of service driven. From the price competition to the value competition, the garment enterprises turn from the product centric manufacturing enterprises to the customer demand centered, enterprises with full service chain and whole process services, and create "service enterprises" and "service brands".

Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, thinks that based on the development trend of the industry, we should re-examine the direction of enterprise development, clearly define the orientation of the economic division of labor in the garment industry, enhance the value chain of the national garment industry with creative manufacturing, and reconstruct the global competitive advantage.

Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, believes that enterprises must consider the effective coordination between the industrial chain and the supply chain from the inside and outside to improve efficiency.

Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, said that all the problems in the enterprise are human problems in the final analysis, so long as people's problems are solved, the problems can be solved easily.

Miao Hongbing, chairman of Beijing white collar fashion company limited, described a brand's professional attitude of improving culture and brand from the aspects of product design, marketing channel design, environmental design and even meal design, brand activity and invitation to press conference.