Top Fashion Designers Come To Han To Recruit Han Style Clothing.

15 years ago,

The brand has been called "loud and clear" in the whole country, but in recent years, "stars are dim." yesterday, on the international fashion week of Wuhan, more than 20 world top fashion designers from Paris and Hongkong gathered in Wuhan International Plaza to jointly internationalize the Han style clothing.

"At the moment, many stores in Wuhan are filled with outfit, and the local brands are poor."

In yesterday's Fashion Week fashion industry summit forum, many designers regrets that 15 years ago, a group of Han style clothing headed by "Taihe" took the lead out of the brand line.

The period from 1995 to 1997 was the heyday of Han style clothing.

There are more than 2000 enterprises, with an output value of more than 60 billion, but at present, the total number of Han style clothing enterprises is only a few thousand.

"Han style clothing enterprises are not too strong in their sense of alliance, and their brand concept is weak."

Xiong Zhaofei, Dean of the clothing Institute of Wuhan Textile University, said that a local brand of clothes hung on Wuhan can be sold well. But it will still sell well if you send your clothes to Guangzhou and then change to a local brand. This shows that the brand strength of the enterprise is not strong enough.

"National dress is not simply to wear" tradition "on the body, but to closely integrate its national characteristics and modern elements.

The founder of Paris's top Showroom (solid exhibition hall)

It is suggested that in order to internationalize the Han style clothing, we should incorporate the most fashionable elements into the fashion design so as to be accepted by more people.

"The fashion of a city is the fashion of mentality!" said Zhao Qian, the representative of France's High Fashion Association and the director of France New International Group. In addition to the government's support, it should also create a fashion atmosphere in the urban development and create a fashion atmosphere.

"Han style clothing has been quiet for some time, but silence indicates a greater explosion!" Zhang Li, vice president of China Textile Industry Federation, is very optimistic about the potential of Wuhan's local clothing development. "Government departments should strengthen the integration of garment processing, sales and other industrial chains, and strengthen the local brand."