Footwear Enterprises Take Advantage Of Transformation Opportunities To Enter Smart Business

In China, with the increasing demand of consumers for fashion consumption, the world's leading fashion brands have entered China's major cities, China. Shoes and clothing The industry operation format is facing transformation.

On the one hand, the advantages of Internet marketing are self-evident for businesses that need to expand their channels. On the other hand, e-commerce platform makes it easy for merchants to collect consumer feedback demand information, and quickly cope with the increasing demand and rapidly changing market environment.

As the world's largest information technology and business consulting center, IBM has cooperated with many shoe and garment enterprises in China. During the process of cooperation, it has accumulated some experience for Chinese shoe and clothing enterprises to make use of transformation opportunities and enter smart business.

In today's society, "after 80" has become the main consumer, their purchasing decisions are more self than their parents, and the ways of purchasing are more diverse. Consumers no longer blindly trust advertisements on TV or Internet. They are more concerned about whether enterprises can provide personalized services and needs.

The new consumption habits will change the overall business operation of enterprises. As a shoe and garment enterprise, who can keep up with the needs of consumers and change with demand, who will be able to "grow faster" step by step.

Under this premise, IBM believes that more and more consumers are no longer satisfied with the way of shopping, but that they have the ability to communicate electronically. If an enterprise wants to get the order and deliver the related products to the customer in time, it needs to open up the upstream and downstream supply chain, and keep abreast of its inventory, order, logistics and so on, so as to follow up the way and time for the product to reach customers.

Getting the order and sending the product to the customer is the "inside job" of the enterprise, and how to integrate the supply chain of the end to end with the precision marketing, the consumer centered and the consumer preferences, is the foundation to improve the performance of the enterprise.

What do consumers browse on your e-commerce website, what products you like, what consumers want, what kind of shopping channels consumers want, whether consumers purchase goods or not are all things that businesses need to consider when doing e-commerce.

　　 Intelligent business The emergence is to solve some problems arising from the integration of upstream and downstream supply chains when customers are marketing as customers.

If shoes and clothing enterprises want to realize the transformation of customer centered business intelligence and business, it is necessary to make large-scale adjustments in the supply chain network optimization, procurement process and so on. How to optimize the supply chain and purchasing process of enterprises? How to understand and optimize the channels of enterprises and franchisees? How to track logistics information including third party warehouses on the road? How can enterprises integrate inventory under stores and online and offline? How to strategically manage supply chain management? How to push accurate marketing to customers?

In this regard, IBM believes that from the perspective of supply chain, the value chain can be opened up and the transformation of intelligent business is realized. Enterprises must do three things: get through the system, co-ordinate management and benefit distribution.

Smart supply chain and channel integration, to get through the system, is to achieve: when consumers choose products to stores, employees can synchronously search through the handheld terminal equipment to find out whether the enterprises have related inventory, and guard against hidden shortages of stores.

As consumers see a product, they may compare it to the Internet, then buy it through the Internet. Before that, stores do not need backlog.

After obtaining the consumer's network order, go to the corresponding warehouse to scour goods, distribute to consumers, it is possible to achieve "zero inventory". To get through the upstream and downstream supply chain and manage the products together, we can effectively balance the uneven inventory of all the stores and the backlog of inventory, and avoid the risks brought by high storage to enterprises.

For the whole shoe and clothing industry, the final decision is in the hands of CEO or chairman of the board if they are to upgrade or upgrade. But in the new political and economic structure, faced with more and more intelligent consumers, whether enterprises need to make corresponding changes and mold customer centered transformation should be considered by every business decision-maker.

In the era of intelligent commerce, enterprises operating activities More complex, through the integration of the value chain of intelligent commerce and the organic upstream and downstream supply chain, and using the good data analysis mechanism to optimize the supply chain, we can provide consumers with seamless shopping experience and shape the loyalty of consumers to the enterprise brand.