Four Clear Inventory Path For Garment Industry Decompression

Go to stock path 1: promotion!

The discount season is very early this year.

Whenever you reach the end of the year, you can see such a scene.

The salesmen of the company will put up temporary canopies or rent a shop in the street and open a sale.

With fast-paced music, swarms of people rush to buy 55% off or even 77% off of their clothes.

"This is a means for the garment enterprises to quickly withdraw funds at the end of the year.

Although they have opened hundreds of stores in different parts of the country, they may not make money. The clothing they sell will be their real profits, which is called "profit changing stock".

People in the clothing industry, Mr. Ding told reporters.

But this year's "discount season" is too early.

"From the beginning of the year, brand stores all over the country, no matter how well-known, are in a crazy discount.

Many of the newly launched products started selling discounts very soon.

Slogans and posters like "buy one get one" can be seen everywhere.

Mr. Ding said.

According to many Brand Company channels, a discount store will be set up in a regional market, which will synchronize the sale of new products in inventory and other stores. "Even" ADI, Nike, etc.

There is also a factory store, which is a normal way to digest inventory.

Factory discount stores as a format have been widely adopted by major domestic Brand Company. "

Mr. Ding said.

Go inventory path two: inventory cleaning company!

"Clothes are good or bad, they all accept."

"I used to think that the stalls were all low-grade goods, or even fake goods, but now I find that the clothes on the morning market are more and more good, but the quality is good, but the price is cheap as fake.

In the morning market near the century new town of Tongzhou, Mr. Jiang told reporters that he had just bought a foreign trade with a price tag of 998 yuan at a price of less than 200 yuan.

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The quality of "stall goods" has increased substantially, depending on the effective operation of a group of specialized inventory cleaning companies.

Hu Haidong told reporters that at home, Guangzhou is a relatively large inventory digestion market, "they will come to Hangzhou all the year round, some even stationed a salesman here, or find a local salesman.

When the right store is met, the salesperson will call back and their boss will come.

Hu Haidong said that domestic clothing enterprises do not reject these "inventory digestible experts". "Clothes are good or bad, they are all collected, and they are generous, tens of thousands of pieces and hundreds of thousands of pieces of land to be collected. They often collect goods from the entire warehouse."

Sometimes when you meet a big warehouse, if a person can't get it, he will join other bosses in partnership. "

Another thing that Hu Haidong is happy to accept is that inventory digestible companies can do the good job.

This has solved the big problem for clothing brand enterprises, "some old goods, if continue to sell, the cost is also very high.

Usually, the company will prepare the goods for one year, and the new ones will go up three times in the shop. If it can not be sold, it will be disposed of immediately.

It costs a lot of last time. "

And if the inventory is too large, Brand Company has no special channels to digest, so it can only be used to digest the inventory. "Goods are stored in the warehouse, so you need to sort out the goods."

Go stock path three: electricity supplier!

"Online store operating costs are not necessarily lower than the offline".

Starting the electricity supplier system is now the choice of almost all garment enterprises.

But for digestion of inventory, shop is not necessarily the best way.

"Many companies will develop cheaper products that are suitable for online sales.

But on the whole, the electricity supplier is only suitable for a large number of strategies, otherwise it will lose money. "

Hu Haidong said.

"The electricity supplier has a certain effect on the digestion of inventory, but if we rely too much on the electricity supplier, then it may not be the best way."

Hu Haidong explained that the average brand enterprise has hundreds or even one thousand or two thousand styles every year, and the resulting inventory is often a single item, and the quantity is not very large. "For example, there are 100 pieces left in one category, 50 yuan for each piece, and 5000 yuan for profit."

If each of them wants to find models, take pictures and invite people to make pages, the cost is also great.

Many people have a misunderstanding that there is no cost to sell online. In fact, the cost of operating online stores is not much lower than that of offline stores. "

Go stock path four: three or four line city shop!

"Down for two years like pickled vegetables."

To open the shop to the three or four tier city is the choice of many brand clothing enterprises in recent years. No matter the domestic brands such as YOUNGOR or the seven wolves, or the international brands such as Nike and Adi, this is true.

Store in three or four line cities is an effective way to digest inventory.

But how big is their digestibility, "Hu Haidong said." this is not applicable to all garment manufacturers.

A dress that has been in the shop for several years will be very ugly.

Especially winter clothing, such as down jacket, you feel beautiful when you see new products.

After two years of pressure, you will see him ugly and picky. "

Clothes are not banned. Until now, most companies' inventory digestibility has not kept up with the speed of inventory production.

Questioning

The stock is so high. How can it be so expensive?

The stock is so high, but how can the clothes be so expensive? It is not easy for ordinary consumers to understand this paradox.

But standing in the clothing company's perspective, this is also an inevitable choice. "We have to make new products."

First, the channels that have been opened must be maintained and new goods should be added, otherwise the enterprises will fall down.

At the same time, even if you sell secondhand goods, you must have new ones.

In Hu Haidong's view, it is very interesting for clothing companies to calculate accounts. If the total retail sales are counted, sales will even increase. The reason is that they sell a lot of old goods last year.

As far as the order is concerned, the situation of clothing companies is embarrassed year by year, and this year it has fallen to the bottom. "Since the financial crisis, the order quantity of agents and dealers has been greatly reduced."

By this year, only 30% of the enterprises have been reduced to a good order, and the quantity of the order was cut down by half. "

What's more, garment enterprises are adding more and more production costs.

"Now China's overseas orders are flowing to other countries.

Wages will increase, financing costs will increase, and goods will not sell.

The clothing factory is hard this year.

Hu Haidong sighed.

Even so, the price of clothes that consumers see in the mall is still high, but there is no need to be indignant at the price tag of the pit father, because the price company can not afford to carry it for long.

"This is a vicious circle. Sales are bad, but sales costs continue to increase.

Even if a reasonable sales volume is achieved, the funds will not be able to flow, and in this case, inventory must be cleared.

Ma Gang said.