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    Transformation Of Garment Enterprises To Create Brand Is The Only Way For Jiangxi Enterprises

    2012/12/2 22:03:00 16

    JiangxiGarment EnterprisesProfits

    The reporter recently came to a large scale in Changdong Industrial Park.

    clothing

    Export enterprises, according to the contract, Jiangxi Hengsheng Clothing Co., Ltd. is expected to make a pair of jeans to a customer in France before November 20th.

    No accident, they will appear in retail stores such as European stores and supermarkets in mid December.


    Guo Xiaoyuan, head of Jiangxi Hengsheng Clothing Co., Ltd., 13, said: "before 2008, 1 dollars changed to 8 yuan 26 Fen, now it is 6 yuan two.

    A pair of jeans can only sell for 9 dollars, and in four years, a pair of trousers will depreciate by more than 2 dollars.


    Today, blade profits are hard to make.


    1 pairs of trousers are sold to foreign businessmen for 9 dollars.


    It is understood that in 2007, a set of garments for foreign trade can earn 100 yuan.


    Nowadays, Jiangxi enterprises sell a pair of jeans to foreign businessmen for about 9 dollars, which is only 5 dollars cheaper.

    Foreign businessmen get $9 pants and then sell them through agents and retailers. How much is the price of a pair of jeans produced in Jiangxi for sale? Jiangxi enterprises are not aware of that.


    An international brand store in New York that sells over 100 dollars.

    shoes

    Many of them come from Jiangxi.

    According to media reports, generally speaking, the international footwear giant can earn 90% of the total profit, while the OEM shoe enterprises only enjoy 10% of the profits.


    According to experts, the RMB exchange rate is appreciated by 1% every time.

    Spin

    The profits of garment enterprises will be reduced by at least 6%.

    At the same time, due to recruitment difficulties and other factors, the cost of labor in textile and apparel industry rose by 20% to 30% on average, while the average profit margin of traditional textile and garment enterprises was less than 10%.


    "Every year before and after the Spring Festival is the peak of workers' job hopping. When this happens, many factories in Jiangxi need to set up attractive conditions for retaining workers.

    From the beginning of this year to now, our average labor cost has increased by 30%.

    Since the beginning of spring this year, our factory has begun to increase wages for the workers, and the average wage of the general workers is about 2500 yuan, up to 7000~8000 yuan.

    Guo Xiaoyuan told reporters.


    Data show that from the average wage of manufacturing workers, Vietnam is about 1000 yuan per month and India is about 600 yuan, while Jiangxi province is more than 1800 yuan.


    According to the China Apparel Association, the average profit margins of small and medium enterprises that export low-end products are only about 3%. The compression of profits makes clothing orders more obvious to emerging economies.


    Foreign buyers have limited capacity to pay.


    In addition, under the influence of the environment recession, the payment ability of the foreign buyers is limited at present, and the proportion of international trade credit payment is getting higher and higher. More and more foreign buyers are asking for cash on delivery and greatly reducing the price of Chinese products, which makes it difficult for enterprises to take orders.


    Reporters learned from the Nanchang customs high tech office on the 20 day, because the proportion of production capital advanced by the enterprises is large, and the higher threshold of trade financing for small and micro enterprises leads to the pressure of production stocking funds.


    The above factors cause greater pressure on Nanchang enterprises, especially small and micro enterprises.

    In particular, the recent European debt crisis continues to ferment, which also has an impact on the global economic recovery.

    External demand is seriously insufficient, and the export of the city will also be a severe test.


    Guo Xiaoyuan reluctantly said: "our industrial park has already changed many garment factories."


    "In the past, we earned wage earners.

    Today, profits are decreasing, and the number of "migrant workers" in the world market is increasing.

    Chen Dapeng, executive vice president of the China clothing association, said at the 2012 China clothing conference held on 23, that when the traditional advantage declines and the design capability needs to be improved, the integration of industries and the extension of value chain are the inevitable choices for improving the competitiveness of clothing brands.


    In the future, we must go our own fashion road.


    Open a monopoly store to millions.


    Reporters learned that many Jiangxi enterprises are mostly foundry production.

    In other words, brand, sales channel and production volume are all in the hands of foreign enterprises.


    Since export pressure is heavy, why not attack domestic sales? But such a solution is not very high for Jiangxi clothing enterprises. If Jiangxi enterprises attack domestic market mainly, they must employ large investments.

    Designer

    And build a special store.


    "I have a brother company in Shenzhen who is also trying to sell domestically. They hire a Hongkong designer with an annual income of 1 million.

    To develop domestic sales is not just the cost of a designer. We have to consider designers in many fields such as men's wear, women's wear, autumn wear, summer wear and so on.

    The cost of building a franchised store is now more than 1 million.

    A brand like Semir began at the beginning of its creation and began to invest about 10000000000 in the market next year.

    Guo Xiaoyuan told reporters.


    {page_break}


    The only way for Jiangxi enterprises to create their own brands


    According to the data of China clothing association, about 10% of high-end clothing is in the domestic clothing market, about 60% of middle and high grade and middle gear, about 30% of low-grade clothing.

    In the high-end clothing market, international brands occupy about 2/3 status, and the top women's wear area is dominated by international brands.


    Nowadays, many enterprises are beginning to brew their own brands.

    It is reported that Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd., said recently: "we are facing the global market, and only Chinese elements are not acceptable.

    We should use modern fashion language to innovate, form a globally recognized East beauty, and enhance the international fashion discourse power.


    Reporters learned that the Shanghai silk group's own brand "LILY" has been in preparation for 12 years, and has not been profitable for the first 9 years.

    In the first half of this year, brand sales revenue increased by 38.85%, and net profit increased by 121.2%.

    By the end of the year, the number of stores can reach 400, and it will also be deployed in more than 10 countries, including Russia.

    By the end of 12th Five-Year, sales revenue is expected to reach 800 million yuan.


    Guo Xiaoyuan told reporters that they have not only registered a clothing brand in France but also in France, and are also ready to build their own design team and sales network.


    The city of Qinghai Province is the main textile and garment production base in our province. The city has gathered 289 textile and garment industries, with three national brands and more than 50 independent intellectual property brands.


    The reporter learned from the provincial industry and credit commission that in the next two to three years, our province will spend 100 billion yuan to implement the textile industry project of more than 20 billion yuan. By 2015, the added value of the textile industry above the scale of the province will reach 50 billion yuan, and the main business income will reach 200 billion yuan.

    By then, the dominant industries in our province will be more prominent.

    By 2015, the total garment economy in the province accounted for more than 40% of the total industry.


    New marketing channels are also important.


    Without a hard design capability, enterprises will not be able to prosper for a long time. Without the name of the clothing brand, the Chinese garment industry will not be able to gain a foothold in the world market.

    Without affecting the brand positioning, clothing enterprises can try to change the channel of operation.


    20 people from the Nanchang customs and high tech office said that Jiangxi enterprises should increase the number of imports of high-tech products, especially the introduction of high-tech equipment, balance trade system and optimize foreign trade economic structure; at the same time, accelerate the pformation of foreign trade development mode, speed up the development towards self brand and high-end and high added value; consolidate the development achievements of processing trade, and vigorously undertake the gradient pfer of coastal processing trade industry.

    Speed up the construction of information network and promote new e-commerce, online shopping and so on.

    business

    Pattern.


    In addition, the industry experts suggest that Chinese clothing brands strengthen flagship store construction, display innovation and shopping guide services, making the brand positioning more clear and marketing more precise.

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