The Core Role Of Textile And Clothing Exhibition

For the organizers who provide professional services for textile and clothing exhibition, the customers that they need to face can be divided into two categories: the direct customers acting as the organizers are the exhibitors, while the two direct customers and indirect customers acting as the organizers are professional audiences.

As one of the service industries, the quality of service is the customer value provided by professional spectators and exhibitors. It will directly affect the survival and development of a textile and clothing professional exhibition.

In International Convention and exhibition, providing high-quality, distinctive services that satisfy the needs of professional spectators and exhibitors has become the core of many professional exhibition organizers. People from all walks of life have reached a consensus that providing good service to professional spectators and exhibitors is the basis for doing well the professional exhibition of textile and clothing.

Apart from other service industries, the services provided by the textile and garment professional exhibition industry have the characteristics of being invisible, non separable, quality difference, non storage, and production and consumption simultaneity. The services provided by professional and spectators and exhibitors also reflect the characteristics of seriality, diversity and humanization.

Seriality is for textile and clothing professional exhibition, it provides services not only for the exhibition hosting process for the professional audience and exhibitors to provide various kinds of facilities, but also includes pre exhibition publicity, liaison, and provide relevant suggestions for exhibitors. After the exhibition, exhibitors will provide exhibition data, post exhibition reports, and consult the exhibitors for a series of services.

In the process of realizing the core customer value of the whole textile and clothing exhibition, the textile and garment exhibition organizers mainly rely on meeting the needs of the professional audience and exhibitors to realize their own customer value. At the same time, after the common customer value demand between the professional audience and exhibitors is realized, the whole textile and clothing professional exhibition is realized.

The value is realized.

Among them, diversity means that due to the strong correlation between professional exhibition activities and related industries, the services provided are not only professional services such as leasing, advertising, security, tourism, exhibition pportation, platform building, but also supporting services such as catering, tourism, accommodation, pportation and other related industries.

Humanization means that professional mice are directly serving the professional audience and exhibitors. In order to provide them with satisfactory services, they must think about them and fully reflect them.

Service concept.

Providing human services has become an important factor in the success of many famous international exhibitions.

After the end of some textile and clothing professional exhibitions, some professional spectators and exhibitors are always appraise the exhibition. Some professional spectators and exhibitors say that the textile and garment professional exhibition has gained a lot of value, some complain about the general venues, the service is not in place, the target audience is too few.

These characteristics are the most direct feedback to the satisfaction or dissatisfaction of the exhibition service of textile and clothing, and deserve our attention.