The Twelfth China (Shiling) Leather Goods Festival Is Brilliant.

The twelfth China (Shiling)

It opened on the 30 th of last month and will last until December 9th.

Reporters interviewed found that compared with previous years, the emergence of new products such as car bags, bags and brand integrated sales website this year, more prominent is that the number of independent brands in Shiling Town increased sharply this year.

"The Shiling leather leather industry in the past was simply processed and manufactured, and now more and more enterprises are pforming to develop their own brands, with a total number of nearly 3000."

The general plan of the exhibition is introduced by Yang Yang.

Three major exhibitions, including raw materials, sewing equipment and carnival, will be held simultaneously.

At the 9 day of the opening ceremony, it was raining all over the sky. The reporter was heading for Shiling (Shilin Town), Shiling (International).

Along the way, the leather goods city saw two red arches, with different names on the exhibition.

Until you reach your destination, you see third.

This is the three exhibition of the leather and leather products fair at the same time: raw materials exhibition, sewing equipment exhibition and the first China (Shiling) fashion leather carnival.

Join the woodpecker Festival Carnival of woodpecker brand exhibition area

At present, Huadu Shiling is a leather and leather industry gathering area with an area of 23 square kilometers. It has more than 8000 production enterprises and more than 18000 business operators. It has 8 professional raw materials and 5 major display and trading centers, and has a complete industrial chain from raw material processing to leather manufacturing, leather goods trade and leather goods service.

The raw materials exhibition will be held in Shilin's major raw materials and accessories market.

(International) leather and leather goods city, Shiling (global) leather hardware faucet market, nhai Leather Furniture Expo.

Sewing equipment exhibition in Shiling (global) leather hardware faucet market, exhibition area of nearly 5000 square meters, booth nearly 200, nearly 100 enterprises exhibitors.

As the third exhibition of the biggest highlight of leather leather Festival today, China's (Shiling) fashion leather carnival is located in the Shilin (International) leather leather City Plaza, with 200 booths.

And in the three phase of the square set up 28 special booth, 16 ordinary special booth.

Although the opening ceremony was held at 9:30, it was introduced by many exhibitors that buyers came to visit at 8 o'clock.

Some buyers said they had come from the urban area of Guangzhou by the Guangzhou travel special line.

This line is the first feature of the first leather leather Festival carnival. The organizers of the exhibition cooperate with Guang Zhi tour to set up a bus line in Guangzhou Zhongshan Memorial Hall and Dong Jun square to deliver customers free of charge.

The independent brand has turned several times to get rid of the embarrassment of "producing bags and not selling bags"

Taking stock of the bags and brands of the exhibitors, the reporters found that many famous brands such as Pierre Cardan, Paul Lande, woodpecker, Huilong, Monalisa, Tianbao, Fei Gao and LCK all over the years have many new faces.

Yang Yang, general planning of the leather and leather goods fair, told reporters: "the number of independent brands has been doubled. This is the biggest feature of this year's exhibition."

Reporters from the "woodpecker" brand exhibitors office learned that this year, sales have been significantly lower than before: "although the number of stores increased, the total number has increased, but the average single store sales are declining."

The exhibitor also said that the labor cost increased by 10% this year, but it did not increase the price of the products.

The exhibitor said that the negative growth of sales this year is the status of the whole industry.

Even so, Shiling still has more and more leather goods manufacturers gathering in the local talent market, offering generous benefits, hiring workers, and creating and developing their own brands.

Yang Yang talked about the growth rate of independent brands. He said: "showing geometric multiplier growth. In the first half of the year, we have published more than 2500 figures, but there are actually more than 3000 registered brands."

He immediately summed up the significance of this data: "before talking about Shiling Town leather goods, it is only a simple order processing and manufacturing, others say" only produce bags do not sell bags ".

But now a lot of leather manufacturers realize that brand management is the trend in the future, so a small scale manufacturer will register a trademark and start developing its own brand. Now it can sell bags.

Autonomy

Springing up is closely related to the three strategies of "technological innovation, independent brand and e-commerce" implemented in Shiling Town, and is also related to the completion of Shiling bag and luggage trading center.

Shiling leather leather industry started in the early 80s of last century, and has developed to date. From design and procurement of raw materials to production of finished products, it has already been very mature, but there is only a trading platform that allows manufacturers to display leather goods and bags.

Therefore, Shiling Shitai international leather goods and bags trading center has built up more than 400 shops, which can be used for leather manufacturers to develop their businesses and enhance their brand awareness.

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Integrate developed brands into e-commerce sales

In the leather leather Festival Carnival exhibition, the reporter saw that there were only 5 women's bags on one booth, which was in sharp contrast to other booths filled with bags.

Mr. Hu, the exhibitor of the booth, told reporters that he did not have a physical store. Instead, he operated an e-commerce platform for selling bags and suitcases, so that he could participate in the sale of luggage and bag manufacturers.

At present, he has integrated 11 brands of luggage and bags, most of which are self developed brands in Shiling Town, among which individual brand products have also won prizes.

Hu said, "this is a completely new model."

"Actually, I used to have more than 100 stores, but in order to develop this network sales platform, I have turned them off."

When Mr. Hu finished his big deal, he gave himself some affirmation: "of course, there are risks, but I think the physical stores are outdated, and Internet sales are the trend."

Instead of choosing a platform like Taobao or Tmall, he is the 020 network cloud platform.

Mr. Hu said that over the past year, the reality is not optimistic: "manufacturers have not been pformed. Many of them can not accept the new mode of e-commerce. Some people can accept it, but they only know some fur and can not cooperate in depth."

Despite some nails, Hu is confident of his e-commerce platform: "from the current sales data, it is still profitable."

Mr. Hu said that at present, many brands of luggage enterprises in Shiling Town have e-commerce sales channels, but they are all produced by a single brand.

He is the first to offer a network platform to integrate vendors to sell.

But Mr. Hu is very determined: "I want to integrate all the small and medium-sized leather goods brands in Shiling Town and sell them on my platform."

In fact, the development of electronic commerce is also one of the three strategies of Shilin Town to implement "technological innovation, independent brand and e-commerce".

In August this year, Shiling Town participated in the construction of e-commerce platform for the first time under the name of the government, and built the China Leather net electronic trading center. There are three platforms: the order trading platform for leather raw materials, the spot trading platform for leather raw materials, and the trading platform for leather products.

This platform officially started operation at yesterday's opening ceremony.

In addition, reporters also found a car bag brand, exhibitors said: "many customers think it is a travel bag, actually used on cars, many high-end owners have no longer satisfied with the traditional plastic vehicle bags."

He said that vehicle luggage was also a new product in the past two years. He used to be a vehicle derivative at the auto supplies exhibition. This is his first time to participate in leather goods exhibition.

Celebrities in Haixinsha will hold a show.

The leather leather Festival is bustling with many places. The reporter saw that many Carnival activities included many brands, 50 percent off of which were returned to the public, as well as solar bags, women's anti-theft bags, sound packs and other functional packages.

The DIY experience area has also been set up. The public can assemble semi-finished products by hand and experience the fun of making bags.

What is even more dazzling is that the organizers of the leather and leather goods festival also held a large cultural evening in Haixinsha, Guangzhou on the night of the opening ceremony. Many celebrities, celebrities and fashion celebrities were invited to participate.

10 Chinese hail Brand Awards, 10 China leather goods contribution awards, 11 genuine logo Cup awards and 7 Chinese leather fashion festival awards were also presented.