Transformation Of Some Rubber Shoes Enterprises In Ruian To Build Up Their Own Brands And Enhance Their Competitiveness

< p > "now is glue" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > spring of industry. Walking into Ruian, the owners of rubber shoes are confident: with the change of people's living habits, there is no lack of fashionable rubber cloth shoes, because the advantages of sports shoes and casual shoes are becoming the new favorite of shoe industry. Rubber shoes industry is entering a vigorous development era. < /p >
< p > according to the statistics of Xian Jiang Street, as one of the three pillar industries in the tradition, the output value of rubber shoes is more than half. In other industries with varying degrees of decline, the rubber footwear industry has increased rapidly. In the 1-9 month of this year, the production value of rubber shoes enterprises with annual output value of more than 20 million yuan has reached 1 billion 600 million yuan, an increase of 10% over the same period last year. < /p >
< p > Ye Xiumin, deputy director of the office of Xian Xia street, revealed that the rubber shoes of Xian Jiang are very competitive in the national market. There are 60% or even more of the rubber footwear industry in China. Ye Xiumin said, the reason why the popularity of the consumer market is not high is because the market terminal is not in the hands of the enterprise itself, which has become the biggest pain of the celestial footwear enterprises. The market initiative and the main profit are in the hands of the terminal sellers. < /p >
< p > it is understood that Xian Jin glue shoes industry started early in the mid and late 90s of last century. At that time, many enterprises produced low grade products, and there were many quality problems, such as product glue, equipment outdated, backward technology and other factors greatly restricted the development of enterprises. After 1998, Xian Jin rubber shoes industry carried out the first industrial revolution, introduced advanced equipment, hired industrial experts, and the quality of Xian Jin rubber shoes has been continuously improved, and has also been recognized by the market. Now, some leading enterprises such as people-oriented, global and so on have begun to transform and build their own terminal brands. These shoemaker bosses believe that in their immature stage of development, OEM can enable them to learn some advanced production technology and management experience of famous brand enterprises, laying the foundation for improving product quality in the future, but without their own brands and without their own characteristics, they will sooner or later become the object of being eliminated and merged. < /p >
< p > Zhejiang people's shoes industry Co., Ltd., the relevant person in charge, said that at present, "people oriented" has always been the main brand, but with the wholesale market as the main factor, this year only began to really build sales channels for exclusive stores. Zhejiang Bang AI footwear industry is also seeking to break through the market by building its own network channel. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > shoes > /a >: wholesale to monopoly.
< p > "by the end of this year, people will open stores in Ningbo and other places." Zhejiang people's Shoes Co., Ltd., responsible person said, in order to improve market influence, the company will officially launch the monopoly system, cultivating its own strong rubber shoes brand. < /p >
< p > in the hall wall of the shoe company, the first thing to see is a chess board murals with sailboat designs. Liu Haibin, the representative of the company's representative office, said that the meaning of this fresco is that people's own brand will sail smoothly from China to the international market. Liu Haibin said that in the past wholesale market channel mode, most of the profits were in the hands of terminal wholesalers, and the influence of their own brands was also weak. To this end, enterprises plan to establish their own sales channels, increase the intensity of design, R & D, and technological transformation, push brands into major stores, and gradually expand into overseas markets. < /p >
< p > human shoes industry was founded in 1986. It is a well-known professional rubber shoes enterprise integrating R & D, production and sales. Currently, it has 8 rubber shoes production lines and an annual production capacity of about 10000000 pairs. < /p >
< p > as early as 2003, the shoe industry has also done some OEM business between the two stars and some foreign high-end brands, so as to learn some advanced management experience. After more than one year's learning period, they quit the OEM market and concentrated on building their own brand. < /p >
< p > Enterprise Voice: do not think that traditional enterprises are low and scattered, labor intensive enterprises are not good. Traditional enterprises can also scale and standardize, < /p >
< p > labor intensive enterprises can solve many employment problems. Therefore, I hope that the government can attach importance to traditional industries and not be cut across the board, and should give support to well developed enterprises. < /p >
< p > < strong > Bang Ning shoes industry: single product goes to serialization < /strong > < /p >.
< p > children's shoes, cotton shoes, and even develop leisure a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > and so on. In the past 10 years, Zhejiang Bang Ning Shoes Co., Ltd., which has been running rubber shoes for more than two years, is developing in the direction of product serialization and diversified channels. Jin Meifu, chairman of the company, said that the seasonal rubber shoes are too strong, and the products are too single. They should learn from some enterprises in Jinjiang, Fujian, and develop in the direction of branding. < /p >
< p > the bang shoes industry was founded in 1999. It is one of the key rubber shoes manufacturers in China's famous rubber shoes manufacturers. It has 4 production lines for rubber shoes, with equipment invested about 7000000 yuan, and its daily production capacity can reach 20000 pairs. At present, there are three rubber shoes brands, one of them is children's shoes, and the products are agents in wholesale markets all over the country. In addition, some products are exported to Southeast Asia and Europe. < /p >
< p > Jin Meifu believes that in the late 90s of last century, the factory price of rubber shoes produced by enterprises was only 4 yuan -5 yuan, and the profit was very thin. Therefore, strengthening design research and development, and having their own channels is the key to enhance the added value. According to introduction, in the 1-10 month of this year, the sales of bang AI shoes industry increased by 8% over the same period last year. It not only increased the development of cotton shoes and children's shoes, but also opened up the channel of e-commerce. Next, we will learn from Jinjiang enterprises, develop multi series products, and develop sports and casual wear. {page_break} < /p >
< p > the voice of enterprises: there are about more than 70 thousand immigrants from immortal. We hope that the government will build a dormitory for employees so that enterprises can have unified management of their employees. < /p >
< p > < strong > - reporter's notes: traditional industries are not sunset industries < /strong > /p >
< p > traditional industries have been described as sunset industries. When interviewed at the grass-roots level, many heads of departments and entrepreneurs will mock themselves: "we are all traditional industries and have no high technology." < /p >
< p > for the social discrimination, the relevant person in charge of the shoe industry said: we hope that we should not equate traditional industries with traditional manufacturing industries. Shoes and clothing can be made into luxury brands in developed countries such as Italy, and manufacturing enterprises can at least solve more employment problems. < /p >
< p > for this reason, Ye Xiumin, deputy director of Xian Xia Street office, has his own view. He thinks that enterprises with three conditions such as "guiding the trend, creating taxes and solving employment", even the traditional enterprises are also excellent enterprises. < /p >
In order to support the development of these traditional industries and to develop these enterprises in the direction of scale and standardization, Xian Jiang put the idea of "headquarters building" on the agenda. Next, the more than 60 thousand square meter headquarters economic building will be built. Business, taxation, accounting firms and other institutions will set up service windows here to truly realize the integration of P and office. Enterprises will also focus on standardized production in industrial parks. < /p >
< p > when many enterprises put forward "whether traditional industries can get more tolerance and support", the answer is: giving space while giving moderate guidance. Who says the traditional industry that guides the fashion trend is not a sunrise industry? < /p >
< p > bags, rubber shoes and neon lights are the three pillar industries of Xian Jiang Street. In the 1-9 months of this year, the total industrial output value reached 3 billion 500 million yuan, an increase of 1.2%, and by the end of the year, it is expected to break 5 billion yuan. Among them, the rubber shoes industry regulated enterprises to achieve output value of 1 billion 600 million yuan, an increase of 10% over the same period; the luggage industry 960 million yuan, a decrease of 3%; neon industry 90 million yuan, an increase of 3.8%. It has three "a" href= "http://www.91se91.com/news/index_x.asp" > rubber shoes < /a > famous city, luggage industrial base, neon lamp production base and so on. < /p >