Wenling Shoe Service Center Officially Started

< p > > 9 a.m. the day before yesterday, the opening ceremony of footwear detection (Wenling) laboratory and < a href= "http://www.91se91.com/news/index_p.asp" > Wenling < /a > Chengbei footwear inspection Co., Ltd. was held in Chengbei street, < a href= "http://www.91se91.com/news/index_x.asp" > shoe Service Center < /a >.

< /p >

< p > according to Lian Yongming, director of Chengbei sub district office, in order to strengthen the support for key key enterprises, guide enterprises to introduce new processes and new materials vigorously, and improve the level and technical content of products, the investment of 5 million yuan in Chengbei street has built a shoe service center with a floor area of 700 square meters, of which the testing equipment has invested as high as 3 million 600 thousand yuan.

< /p >

< p > 2 p.m., the second China (Wenling) children shoes industry summit forum was held at Qixing cloud top hotel.

The forum announced the top ten brands of children's shoes in China's shoe industry and awarded medals.

< /p >

< p > Lian Yongming said that as one of the birthplaces of the footwear industry in Wenling, Chengbei experienced three stages: "the introduction of industry in 80s, the beginning of its success", the "90s rush to the herd, blossom everywhere", "the leading role in twentieth Century and all-round development".

At present, north of the city already owns more than 1000 kinds of shoemaking enterprises, with an annual production capacity of 250 million pairs, accounting for 70% of the total industrial output value of the whole street, of which 618 are children's shoes enterprises, with an annual production capacity of 150 million pairs.

Besides, the depressions effect, scale benefit and brand effect of the North children's shoes industry are also increasingly prominent, and their popularity, reputation and market share are constantly improving.

< /p >

< p > Lian Yongming pointed out that the goal of the North children's shoes industry is to create state-level children's shoes plates and cultivate one or two domestic first-class shoes manufacturers, so that children's shoes in Wenling can keep pace with Wenzhou leather shoes and Jinjiang sports shoes.

< /p >

< p > to promote the pformation and upgrading of Chengbei children's shoes, Chengbei Street will further implement the priority development strategy, fully support leading enterprises to become bigger and stronger, encourage enterprises to strengthen brand awareness and trademark awareness, strive to create brand products, encourage enterprises to strengthen system innovation, strengthen talent introduction, strengthen cultural construction, and increase the added value of products, so that enterprises can remain invincible in fierce competition.

< /p >

< p > < strong > small product achievement big future < /strong > < /p >

Wei P, director of shoe making office of China Leather Association, has carried out an in-depth analysis of China's children's shoes industry cost, management efficiency, marketing channel control and cultural inheritance of footwear industry.

< /p >

< p > Wei Yafei believes that the next 5 to 10 years will be the key stage for the growth and maturity of China's high-end footwear products. The shoe enterprises should innovate the development mode and not use the low-end brand mode to do "a href=" http://www.91se91.com/news/index_s.asp "high-end market < /a".

Shoe enterprises should see the "three clusters" of the current market development, that is, the market is gathering to the brand enterprises, the resources are gathering to the large enterprises, and the enterprises are gathering to the industrial clusters.

We should fully recognize that product differentiation, technology exclusivity and brand reputation will become the new core competitiveness of enterprises.

< /p >

< p > "after my morning visit, I found that our competitors were very strong.

Wenling's shoe companies are investing less in development and design than we do.

"At present, the homogenization of child shoes products is a common problem," said Chen Yu, director of product department of KangBo children's shoe industry Co., Ltd.

If an enterprise wants to remain invincible, it must have its own characteristics.

< /p >

< p > forum, Xie Jiasheng, Secretary General of Fujian shoes industry association children shoes branch, Qin Xiaobo, deputy director of the national footwear quality supervision and Inspection Center (Beijing), and Zhang Tao, vice president of Anta group, delivered a speech.

< /p >