Designer Li Jianghong'S Entrepreneurial Path

< p > Li Jianghong is a non famous "a href=" http://www.91se91.com/news/index_f.asp "fashion" /a designer, at least for the time being.

The door of the office was open, and the financial affairs rushed in with a pile of reimbursement documents that need to be signed. Then the plate maker came to the news that there was something wrong with the fabric provided by the Hangzhou fabric cooperative factory.

They call Li Jianghong "Li Chang". She is the leader of this small clothing company with thirty employees and two stores. In a sense, it is also a pioneer.

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< p > there are two hand-painted rabbits on the door, with a stroke of "knock on the door".

This is the work of Li Jianghong's ten year old daughter.

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< p > she is making an optimistic assumption that if her career is successful, her husband and daughter in France can come to China to live with her.

Just forty years old, for a returnee entrepreneur, it can not be an easy age.

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< p > from the East Fourth Ring Road to Beijing Tianjin Tangshan expressway, after Majuqiao's exports, a dusty path was turned to a park called the U Valley in eastern United Kingdom. Li Jianghong's Rainbow Square was set up here by fashion design company.

Most of the parks are producers or agents of chemical or mechanical equipment, and the other main business of a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprise < /a > is the foundry production of shirts.

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About two hundred square meters of studio P was bought by Li Jianghong and his partners. It looks like they had a planned career in the early morning.

Wall and pattern have design trace, deliberately making old gray is Li Jianghong's favorite style.

Each employee has his own independent operating space, and the exposed water pipes on the wall do not seem to go further.

Two old cabinets that could not see the real age were placed behind her desk, one with colorful Tibetan colors and the other slightly shorter with "Mo-tse" two words.

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Li Jianghong P went to France in 1993.

That is the end of the first hot overseas market. The concept of commodity economy, which is strongly influx, continues to impact the traditional Chinese culture and psychological base which has been destroyed and not repaired. The people growing up in that very different era do not have a deeper understanding of the environment on the humanities or the state on the top of the geography.

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P, but she still wants to catch something.

After returning home, she began to drink Tibetan red flower tea with her friend's recommendation. Several needle like dry and fine pieces of dried petals were rapidly blooming Brown tea in hot water.

But it is impossible to ask for more than a decade.

Talking to her about house prices near Majuqiao, which had risen to ten thousand two or three, she was not surprised and surprised.

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< p > "I am now working like a firefighting team."

She complained.

Every day is an omission before filling, and as a designer's autonomy, she disappears in her anxiety.

It is not easy to pform from a simple designer to a company operator. Many famous designers have failed to do this. What's more, she is faced with the backdrop of China.

200 thousand yuan per month has made her and her partners terrified. Cheap human cost and innumerable small capital are not equal to the obscurant fashion market in Paris thirty years ago.

You can meet people who call themselves in the investment and clothing industry everywhere, but the money is still a small number of enterprises.

Talent is the most insignificant thing in competition. The operation of a company relies on a chaotic but strict industry rule.

All of these were unexpected when the company was established in two, seven.

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< p > the first "CINQFEVRIER" women's wear shop is the effort of "a href=" http://www.91se91.com/pioneer/ "> Li Jianghong < /a >.

She was attracted by Beijing's then most popular concept, "the whole Beijing looked up", and in the choice of the new world, she chose the former without hesitation.

After signing the contract, renovating, opening the shop and preparing everything, she was surprised to find that the mall was rented to her four floor in the North District, apart from a women's clothing store, and a spicy hot pot shop.

What is even more frightening is that in the week with the least stream of people, there are fewer than ten people who come to the four floor.

The loss was so severe that it lasted for a few months and could only be closed.

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< p > strictly speaking, Li Jianghong does not have a complete experience in the clothing business, though she has a graduation certificate from the French Fashion Institute "ESMOD" in the industry.

ESMOD was the first fashion academy in the world. It was designed and founded in 1841 by Alexi, a famous clothing cutting master in France (AlexisLavi-gne).

In recent years, the operation right of a school has been acquired by a Japanese company and has opened 19 branches in the world. The maximization of interests has made teaching quality worse than before. In recent years, the number of Chinese students studying abroad in fashion design has increased year by year. Whether central Saint Martin or ESMOD is losing their sense of mystery, they have lost their absolute influence in the industry to varying degrees.

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< p > Li Jianghong is almost the first Chinese student to enter ESMOD.

Before going abroad to study and design, the occupation was a hospital pharmacist. She only speeded up for three months in the training course of the Central Academy of Arts and crafts.

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< p > French teacher assigned a homework, asked students to design a series of "work wind" series. She thought she was designing a work clothes, and she painted a group of nurse clothes and handed them in.

She understated the hardships of the year.

In her memory, the female teacher who taught the printing plate was hired from CHANEL company. The old lady was very hot tempered, and was severely known. She even tore off the students' homework on the spot in the classroom. Li Jianghong appreciated it very much. The Chinese female student always performed well, and her performance was ranked fourth in the final graduation show.

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< p > but the environment was not very good at that time.

The fashion industry in Paris is skeptical about another value system from China. The big companies have a very strict gateway attitude, and China's national strength and international influence are not strong enough to provide any substantive help to foreign students.

At that time, Li Jianghong could not imagine that tall designers, such as ChristianDior women's wear studios and John Gary's JohnGalliano, would one day absorb young Chinese designers.

Of course, this can not be equated with the French's attitude from disdain to submission. The old fashion empire's distrust of this emerging market has never disappeared. The sudden acceptance of Chinese designers is only from demand. They need those with international faces to pave the way for their new round of nuggets.

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After P's four month internship, she never went to work in a big company again.

In this way, she has been away from the mainstream fashion industry, but never left, watching the designer at the center of the field changed her crop.

And another Beijing girl who graduated from ESMOD in the same year, after years of fruitless running in the fashion industry, went to Germany to do business in the power industry.

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< p > she and six or seven friends who are engaged in fashion design in France have formed an unfixed team. Apart from attending an international exhibition every year, most of the time, they spend most of their time making dozens of design clothes and planning a display. Like creative market, everyone prepares all kinds of food and drink, and calls friends from all walks of life to join in.

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< p > to be honest, few Chinese are so liberal.

The word "promising" has a more important meaning and a systematic standard in China. No matter where we are, we are familiar with the dense future and competition.

Few people believe that there is real love, because all love is ultimately full of expectation.

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< p > "if you are now a twenty year old person in the next ten years, will you still choose this kind of life?" I try to stir up the commonness that may exist in her heart -- more and more designers with overseas learning background are returning home to start their own businesses. Large and small clothing companies are distributed in various development zones in the suburbs of Beijing. They are always full of desire for expression and eager to exchange their experiences for greater success in China.

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< p > "I am not interested in such a flash in the pan.

For example, I am not satisfied with writing in my resume to attend a certain fashion week. If I want to participate, I am ready to let the authority of the people applaud for me, otherwise I will not attend.

But I am not ready now. If I pass this pass, everything will be logical, but I will not speed up by man, nor will I do anything for the market effect.

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< p > but she is also asking herself that the Chinese market which has long been talking about herself is still inconclusive about the standard of true fashion. Who is entitled to evaluate your beauty? Who else really knows who? "/p >

< p > including the manager of the clothing department of the shopping mall, they often wonder about Li Jianghong's clothes, what style of clothes are you wearing, and which age people are they facing? She does not distinguish guests from age and function, and distinguishes guests from the class. Her target customers are any middle aged girls of any age.

But this is a matter that is not understood. In the ten years that she did not participate, Chinese consumers have quietly formed their own consumption habits. Chinese people do not understand and are not accustomed to designer brand. They provide clothes that are suitable for all kinds of occasions from inside to outside all the year round.

They will buy different functional costumes in different stores.

Young guests like the design of CINQFEVRIER, but they think the fabric is too heavy. The elderly guests like high quality material, but they can not accept the overly fashionable design.

Most people are still looking for personal style. You can't ask them to have the brand Gao Zhongshi degree before the process stops.

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< p > she is not alone. I believe that whether Xie Feng, Luo Zheng or those who have just returned to China have gone through or are experiencing such a painful struggle. Only when Li Jianghong gets too late, she does not have much chance to cultivate and twist the inertia that has been formed.

She wants to find the reference frame of the market before the standard is clear.

She took her daughter to the best selling women's clothing store in the store, and she told her daughter that her mother's design had to go this way.

My daughter answered with open heart, "do you really want to do such an ugly thing?" /p

< p > her summer clothes are not selling well because most of the clothes have no sleeves, and the collar is very low. The guests are trying to pull up the same movements while trying to wear them, while lowering their heads to see if they will show.

The deconstructive fashions that were popular in Europe and America in the nine's of the last century are still the mainstream of design and clothing in China.

Here, the most popular clothes are often not related to the trend. She thinks that it is the trend that dominates the market, but finds that the actual market reaction is a few years later than the trend.

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< p > changing oneself is much easier than changing the environment.

Only half a year after retail, she understood this truth.

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< p > chatting with the French mother-in-law. Her mother-in-law said that there were many factory owners abusing workers in China, and warned her not to do so.

Li Jianghong was laughing and crying.

On the monthly performance statistics, employees tagged themselves for a total of 0.3 hours in a week and asked them to pay overtime pay, while some plate makers paid 100 yuan a month for wages.

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< p > "I think I am still an ideal person."

She hesitated a little. "Is it very Out to say that there is an ideal in China now?" < /p >

< p > "if I were lucky, if I hadn't been beaten by the market in a few years, I hope to be a fashion person with international background in China."

She said.

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< p > in China, how can we avoid vulgarity? < /p >