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Are Low Discount Promotions Really Profitable?

2012/12/8 19:50:00 14

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Promotion Profit Making Virtual High Clothing Retailing

In the past two years, it has been discovered that in the past two years, walking into the "a href=" http://www.91se91.com/news/index_c.asp "> department store" /a "or" a href= "http://www.91se91.com/news/index_c.asp" > shopping mall "/a" will find that in the past five hundred or six hundred yuan, we could buy a brand and good quality clothing, but now we can not find such a good thing. Two thousand or three thousand yuan a man's coat or skirt is quite normal. As for the phenomenon of soaring clothing prices, on the one hand, enterprises are crying for raw materials and manufacturing costs to rise, leading to price increases. On the other side, the department stores of all major stores have launched a low discount sale in succession. This makes it easy for people to have the illusion that the soaring price of clothing is compelling, and the low price promotion is genuine a href= "http://www.91se91.com/news/index_c.asp" > "/a". 
 if we want to know whether the clothing price is high or not, we can know whether the promotion is really sales promotion. On the Internet, a micro-blog wrote: "the analysis of the cost ratio of the domestic clothing brand: 1, rent or draw 20% to 35%; 2, tax 15% to 19%; 3, discount and unsalable 15%; 4, administrative and artificial 12%; 5, raw material 5;" 5 "," advertising "to"; " The existing tax policy only costs 17% of the cost of raw materials, even if you lose money. The cost of raw materials is not high enough. This micro-blog revealed a lot of information. For clothing costs, raw materials, labor, advertising and spanportation accounted for less than four of the total cost of 30%. One thing is biased or biased, but according to field visits, clothing raw material prices are rising in recent two years, and labor expenditure has also risen significantly. For example, the monthly salary of the grass-roots garment production enterprises has reached 3500 yuan / month, but for brand customers, these are acceptable, because for the first-line brand, manufacturing and processing costs will only account for 1/7 to 1/10 of their selling price, and part of the labor cost will be digested by various means of optimization at the manufacturing end. Generally speaking, the rise of raw materials and manufacturing costs does exist, but it is definitely not the main culprit that leads to the sharp rise in retail prices of clothing. 
 since the base cost has not risen sharply, why is the retail price of clothing rising? Through the "deep throat industry" revealed that for clothing brands, enter the shopping center and other retail shops accounted for about 30% of the retail price, the average individual shops are at least 10%-20%. This data is roughly in line with the data released by micro-blog. Including the "tribute points", this part will account for nearly half of the retail price. If the ordinary shop, even if the rent is lower than the shopping malls, but a single pen top hand will also increase the cost of clothing. According to the market, in fact, the profit of clothing itself is still very high, at least it is much happier than that of home appliances. But in circulation, whether it's a store or a dealer, if you come to me and split the profits one by one, this part of the cost will naturally be passed on to the consumer. It can be seen that the phenomenon of the high price of clothing is objective, and it has not reached the point where it is incurable. The promotion of sales is the best footnote. 
 for consumers who are accustomed to buying brand names, although you have such a spending power, in the current situation, it is wise to spend while promoting sales. Otherwise, you are contributing to the rich profits of the three parties, brand dealers and dealers.