The Pain Of "Inventory" Is The Killer Of Clothing Industry.

< p > < strong > > a href= < http://www.91se91.com/news/index_s.asp > inventory < /a > /strong > the problem has existed for a long time. Every year, when it comes near the end of the year, it makes the enterprise producers have a headache. Not only is the clothing industry other industries, but also how can we solve this serious situation is really a headache for other enterprises. How cold is this "winter"? Only clothing enterprises can understand it.

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< p > compared with the situation of customers waiting for goods to arrive at home more than 10 years ago and insufficient supply of production, nowadays, in the textile and garment industry, the production enterprises not only have to bear the adverse effects of credit, debts or even run accounts, but also have to bear the risk of inventory.

"There is stock, worry, no inventory, more worry.

Inventory is a product that is held by the enterprise in normal production and operation for sale or after season, including spare parts, unsalable goods and defective products in the finished goods warehouse.

Some of them are expected to sell to the market in the current season, but more often in warehouses and waiting for processing.

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< p > any industry and enterprise will keep a certain stock in the season to maintain normal production and sales activities, while < strong > a href= "http://www.91se91.com/news/index_f.asp" > clothing < /a > /strong > is fast selling products, seasonally strong and fast changing. If these new products are not accepted by the market, they will easily be overloaded into seasonal products and become a heavy burden for enterprises.

Even so, many enterprises are willing to take risks and keep certain stocks.

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< p > and as a brand enterprise, its inventory form is more complex. Besides the above inventory situation, there are two other ways, namely, the inventory in the channel, including inventory and dealer inventory, and inventory on the way, that is, in the logistics link.

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< p > the pressure brought by high inventory < /p >

When p entered the post financial crisis era, enterprises were divided into three kinds of situations. They could not afford to fail directly. They were mainly guaranteed capital for the uncertain market situation, while those looking for businesses in the crisis were expanding rapidly.

For the last type of enterprises, the expansion way and supply chain management in the past one or two years are basically able to determine the period of their life and death. It is embodied in the company's management of inventory. Once the inventory is high, the cash can not keep up and the capital turnover rate is reduced, it is easy to have the problem of capital.

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< p > take some famous sports brand clothing in China, in order to seize the market share, some have launched a round of "open shop" frenzy in the whole country. Among them, some enterprises are too optimistic about the forecast of the market sales, and the output of the products is large. As a result, there are more stores, not only do they not sell more products, but they create more backlogs.

In addition, there is another reason why stocks remain high.

A company bought a lot of raw materials and made them into finished products.

However, with the sharp reduction of orders this year, a large number of finished products have been backlog.

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< p > it is understood that some garment enterprises have to operate at a loss in order to maintain capital turnover.

Once funds can not be supplied, enterprises will face bankruptcy crisis.

To ensure the supply of funds, enterprises also need to pay attention to whether their inventory turnover is up to standard.

Nowadays, < strong > a href= "http://www.91se91.com/news/index_c.asp" > textile and garment industry < /a > /strong > in pition, we also face the problem of declining orders and increasing clothing inventory.

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< p > clean up inventories are different. < /p >

< p > a large quantity of inventory not only engulfed the cash flow of enterprises, but also caused resistance to the expansion of brands and the development of channels.

And how to digest high inventory, each enterprise "each shows great powers", the main means are: < /p >

< p > promotion and cleaning.

Some brand enterprises use this year's Mid Autumn Festival, national day, "double eleven" and even the upcoming "double 12" favorable opportunity to carry out low price promotion activities.

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< p > cheap wholesale.

After the inventory reaches a certain amount and years, enterprises can only sell these "tail goods" at super low prices.

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< p > digest network.

Nowadays, many garment enterprises have entered the online sales channel, and some of their inventory products are sold through the Internet.

It should be noted that there are two sides to this kind of sales. One is to promote inventory digestion. The two is that it may bring negative effects to brand clothing, thereby damaging its own influence.

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< p > construction base.

This is the "patent" of some large brand enterprises.

For example, the southern enterprises such as Anta and seven wolves will set up production bases in central or northern China. This initiative can further monitor the sales volume, supplement orders and inventory of the northern market in the near future, especially in production and pportation. This is a way to control inventory.

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< p > inventory problem is a complex problem. We can really solve it through management, strategy and even overall change of business mode.

If we look at it lightly, we will not be able to solve the problem for a long time.

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