China'S Clothing Brand Breaks Through Pformation To Enhance Brand Support

< p > 10 years ago, a Shandong people walked into the United States with the dream of "a href=" http://www.91se91.com/news/index_c.asp "men's clothing > /a > advanced customization. In 10 years, he went through various hardships at home and abroad, but still firmly walked the way of local brands. After 10 years, his brand was famous at home and abroad, but he still insisted on his own mass customization informationization. He said that only by innovation can domestic brands laugh at the international market.

He is Zhang Daili, the chairman of Qingdao red collar group. He is just a model of many local brands in China. He is the same as many domestic brand leaders. He sticks to his own road, and does not imitate or follow suit. He is steadfast from beginning to end.

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< p > < strong > foreign brands are overflowing, and domestic products have the trend < /strong > < /p >.

< p > some people once said that if you wear a brand name dress 10 years ago to walk on the street, you may be able to raise your head in the enviable expression of two people, and 10 years later you will wear an ocean brand clothing. No matter how big the brand LOGO is placed in the eye-catching position, eighty percent of the passers-by will not show that amazing expression again. Obviously, the flood of foreign brands has made Chinese consumers lose curiosity.

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< p > at this time, the "new national goods movement" became popular again.

Many people also say that Chinese brands and designers are most familiar with the preferences of domestic consumers. Nowadays, the internationalization of fashion trends has made domestic brands and international brands not much different in appearance. However, the number of local brands exhibiting more and more in China's international clothing and Accessories Fair (CHIC) every year shows that domestic brands are increasingly determined to resist "foreign enemies".

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< p > but making brand is far more difficult than making manufacturing.

The development of local brands has been experiencing various kinds of shocks, such as international brands, cost pressures and so on. Some of them have disappeared in the shock, others have struck a new path in the impact, others are more powerful in the impact.

"At the beginning of the brand, the pressure was great, because the information asymmetry led to the backlog of fabrics, and more and more complaints from customers. Later, a series of improvements were made for technology, standards and personality. < /p >

"P >, and the integration of the two technologies since 2004, and now the establishment of the red collar MTM digital project, to ensure that the global orders can be delivered within a week, to ensure that the data is accurate and accurate, which is not what all enterprises can do."

Zhang's simple words seemed to describe his 10 years of hardship, but the speaker deliberately desalinated the listener.

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< p > strong > independent brand needs policy support < /strong > /p >

Like P Zhang, entrepreneurs who have experienced many years of hardship and laid a solid foundation for the brand have a memory in mind. After that, some tips for building their own brands can be summed up.

Zhang Rongming, chairman of the group, has a deep feeling about how to admire the "a href=" http://www.91se91.com/news/index_f.asp "domestic brand" /a. "For local brands, basic capabilities, brand management capabilities, brand innovation capabilities, brand market capabilities and brand influence should be better, so that the brand can become a leader.

China needs independent brands now. The responsibility of brand enterprises is not only to realize consumption and domestic demand, but also to solve the problem of employment for many people, so as to drive the healthy development of the whole industry.

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< p > but to be a brand, it really needs to endure all kinds of pressure. As a manager of enterprises, Zhang Rongming especially hopes that relevant government departments can introduce some policies to encourage enterprises.

From the perspective of industrial policy, can the relevant departments join the excellent enterprises in the clothing and textile industry in the fashion industry or cultural industry, so that brand enterprises can enjoy preferential tax policies?

This is the hope of many costumes. For enterprises, taxation is one of the pressures of enterprises every year. The introduction of relevant policies to ease the pressure of corporate taxation is also the driving force for the development of domestic brands.

At the same time, many entrepreneurs also hope that Chinese people can build a cultural trust in their own brand, so it is also an incentive to do the best for local brands.

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< p > "making money in such a huge market like China is not the most difficult thing. But a group of people have made money on the way to catch up with their dreams, and left a story for China's" a href= "http://www.91se91.com/" brand market < /a ", which I think is worth respectful.

To build a local brand in China needs its own efforts, creativity and cultural competitiveness.

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