• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Children's Clothing Market Is Huge: Non Garment Enterprises Are Also Stepping Into The Industry.

    2012/12/12 11:00:00 24

    Stock CrisisChildren's Wear MarketAntaCave Shoes

     
    < p > inventory crisis has led to the shrinking of the revenue of many clothing brands. The children's wear series has become the highlight of the a href= "http://www.91se91.com/news/index_p.asp" > Quanzhou < /a > sports brand. Compared with the fierce competition in sportswear market, the children's clothing market has obviously become a soft and delicious new cake of sports brand. < /p >
    P > < strong > children's clothing stores are increasing hundreds of families < /strong > /p >
    The first half results of < p > 361 showed that the turnover in the first half of the year was 2 billion 869 million yuan, down 9.9% from the same period last year. At the same time, gross profit margin and net profit also showed a significant decrease compared with the same period last year. The only group growth figures were 282 to 1439 children's clothing stores in the period, and children's clothing exceeded the group's 11% income for the first time. According to the report, in the four main lines of business, footwear, clothing, accessories and children's wear, only children's clothing products performed better, the average selling price increased by 40%, sales increased by 107%, and the proportion of the group's sales increased from 3.6% to 11.6%. According to this ratio, the revenue of 361 degrees children's clothing in the first half of the year reached 332 million yuan. The 361 degree also claims that the brand has worked with Warner Brothers and manway to secure the use of Batman and Spiderman. These products have started operation in the second half of this year, and believe that children's clothing will promote greater growth in the second half of the year. From the above data, we can see that in the field of children's clothing of many sports brands, it is a unique show. < /p >
    < p > Anta also shows the growth of children's clothing in its semi annual report. Although there is no specific data on children's clothing in the report, it shows that the children's shop has increased from the original 623 to 691. The report also indicates that due to the decentralization of children's market is more dispersed than adults, the short-term development potential of children's sports is huge. Anta children will further launch the combination to launch products suitable for children aged three to seven years old. In fact, in the Quanzhou sports brand, Anta was the first to start the brand of children's business department. In January 1, 2008, Anta announced that it would enter the children's sporting goods market. There are people in the industry who believe that because of the better development of Anta sportswear in the past two years, the focus of Anta has not been embodied in children's clothing. However, with the adjustment of Anta's traditional business in 2011, Anta will pay more and more attention to children's clothing business. In recent years, Anta and China Leather Research Institute have carried out "China children foot type research" in cooperation with China Leather Research Institute, explored the rule of Chinese children's feet, understood the influence of age, sex and region on children's shoe type, established and improved Chinese children's foot type library, and developed a shoe last for children of every age group based on professional data. It can be seen that the children's wear market will become a new force for Anta to increase investment when the industry collective < a href= "http://www.91se91.com/news/index_h.asp" > high inventory < /a > leads to the decline of multi line products. < /p >
    < p > < strong > adult brand eats "children's meal" < /strong > /p >
    < p > compared to the previous two, late last year, it was announced that the expansion of XTEP's children's clothing series was late. But in March this year, XTEP's children's clothing 2012 autumn and winter new product release meeting, XTEP announced that it had completed the target set by hundreds of millions of orders. For a brand new field, such a data could be produced in one quarter, which obviously made XTEP confident. XTEP announced that XTEP children's clothing will focus on deploying the two or three line city expansion plan in the future. The age of the product extends from two years old to fourteen years old, and strives to work together with the regional partners in three years to become the top five brand in the field of children's wear. More industry analysis, XTEP announced at the beginning of the year, said the group obtained three syndicated loans from eight banks for 140 million years and HK $82 million (total 780 million HK dollars) of dual currency loan financing. And this financing will focus on the plan to enter the children's market. < /p >
    < p class= "P0" > {page_break} < /p >
    < p > < /p >.
    < p > XTEP has also increased its investment in the field of children's wear. It is reported that "XTEP little star activities" was launched in April this year in the five national competition area. The company's relevant personnel said, "XTEP small star activities" is an important measure for XTEP's children's wear brand development strategy. The activities will integrate the powerful resources of XTEP group and invest huge sums in the promotion of online and offline activities, so as to build a dream stage for children in China. < /p >
    < p > < strong > make bigger market cake > /strong > /p >
    < p > Chen Shuqing, director of the China children's products research center, believes that although the sports brand in front of a href= "http://www.91se91.com/news/index_c.asp" > children's wear < /a > has been actively promoted, it is not yet possible to pose much threat to the original children's wear brand. "China's children's wear market is still very large, and it needs more products than adults. For local children's clothing brands, there are also difficulties faced by adult clothing brands, but their difficulties are more internal resources integration and upgrading. The addition of sports brands is more evidence of the diversity and size of children's wear market. Chen Shuqing further analysis, take the children's shoes market, now children, shoes seven or eight pairs, more than a dozen pairs are very common. This is not just because as children grow up, children need to change their shoes quickly. With the improvement of living conditions, many children also have many kinds of children's shoes such as a href= "http://www.91se91.com/news/index_x.asp", leather shoes /a, sports shoes, cloth shoes, cave shoes, sandals, outdoor shoes and so on. < /p >
    < p > Chen Shuqing also mentioned the increase of children's clothing brought about by the special group of "the two generation alone". Because of China's special national conditions, many of the original "single generation" couples have already become parents. These families often present the inverted triangle form of "4+2+1". 4 generations of grandparents and 2 generations of parents have poured all their love into the only child in the family known as the "two generation alone", so that these children have the consumption space that the previous generation did not have. < /p >
    < p > data show that since 2010, the number of new births in our country will usher in the fourth peak period. The growth rate of birth rate will continue to slow down until 2030. Due to the huge consumption market of children, the children's industry will be at a good time for development in the next 20 years. Infant and young children's sportswear will become an important growth point for children's clothing market in the future. At present, the children's wear market not only attracts many domestic and foreign professional children's wear brands, but also makes Haier and other non garment enterprises cross the border into the industry. < /p >
    < p > for the Quanzhou sports brand to enter the children's wear circle from the field of sportswear, the head of Specialized Committee of China clothing association said that there are still many areas to be improved in the development of children's wear market, which provides an opportunity for sportswear to enter the children's wear market. < /p >
    • Related reading

    Haining Leather City Develops Rapidly, And The Traditional Professional Leather Market Begins To Pform.

    Industry Overview
    |
    2012/12/11 15:13:00
    67

    How To Improve The Industrial Policy In The Textile Industry'S Economic Downturn

    Industry Overview
    |
    2012/12/10 14:46:00
    39

    How To Establish Innovation Clusters In Textile Industry

    Industry Overview
    |
    2012/12/10 14:15:00
    23

    Li Jianhua: Thousands Of Years Of Traditional Chinese Silk Culture

    Industry Overview
    |
    2012/12/7 11:45:00
    31

    Refurbishment Of Down Garments Must Be Handled With Caution.

    Industry Overview
    |
    2012/12/6 16:48:00
    34
    Read the next article

    The Network Brand Construction Of Chinese Garment Enterprises Is Not Optimistic.

    Recently, the reporter learned from the 2012 famous enterprise brand repetition rate and brand protection investigation report (clothing industry), the problem of high repetition rate of entity trademarks and increased risk of network brand loss is mainly due to the characteristics of entity trademark classification registration, and enterprises can register the same keyword in different fields, so the phenomenon of brand duplication appears. The emergence of this phenomenon makes it difficult f

    主站蜘蛛池模板: 亚洲综合无码一区二区| 黄软件在线观看| 国产叼嘿久久精品久久| 男人扒开女人的腿做爽爽视频| 日本特黄特黄刺激大片| 成人性开放大片| 国产在线午夜卡精品影院| 亚洲成色在线综合网站| xxxxx.av| 色综合久久综合网| 日韩美女视频网站| 国产精品自在在线午夜出白浆| 免费无码一区二区三区蜜桃大| 中文字幕精品一区二区三区视频| 精品一区二区三区色花堂| 欧美性狂猛xxxxxbbbbb| 在线免费观看中文字幕| 你懂的免费在线观看| 一日本道a高清免费播放| 色一情一乱一伦一区二区三区| 日韩一区精品视频一区二区| 国产欧美亚洲精品| 亚洲中文字幕无码久久| 8888奇米影视笫四色88me| 特黄一级**毛片| 天天做天天爱天天一爽一毛片| 制服丝袜电影在线观看| 中国国产aa一级毛片| 老司机午夜精品视频播放| 无限资源日产好片| 国产亚洲欧美精品久久久| 久久人妻少妇嫩草av蜜桃| 香蕉在线精品视频在线观看2 | 国产免费无遮挡精品视频| 亚洲AV无码乱码在线观看代蜜桃| 18美女私密尿口视频| 欧美日韩中文国产va另类| 国产精品第2页| 亚洲欧美高清在线| 668溜溜吧成人影院| 欧美成人性色生活片|