Interview With General Manager Of AI Tai AI Women'S Wear

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< p > AI special clothing brand, registered in France and China, weaving the beautiful dream of urban women with its European fashion and winning the fashion awards at home and abroad. At the same time, she has won the popularity of many celebrities.

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P: Hello, first, please briefly introduce the brand positioning and characteristics of AI's love.

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< p > Zeng Tai: "< a _xhe_href=" http://www.91se91.com/news/index_c.asp "href=" http://www.91se91.com/news/index_c.asp "> AI te < /a > is positioned as a fashion brand. We have put forward an attributive" designed for mature women with a young mentality ". This kind of concern for" fashion mentality "has formed an active product development idea of AI te AI.

So we describe the customers of AI's love: love is a fashionable brand that combines French romanticism and exquisite culture.

For women who love life and pursue themselves, they are a group of people who perceive the world with their hearts.

Fashion but not publicity is their dress code, and the fresh and inspiring love of love always brings surprises to them, awakening the beautiful dreams in their hearts, and approving them on different occasions.

The perfect balance between elegant appearance and inner calm makes them feel the beauty of unique temperament.

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< p > Author: you mentioned AI Tai AI's pursuit of "fashion mentality" just now. How did it integrate into the international fashion elements in design? < /p >

< p > Zeng Tai: AI te AI, led by the top French designer MarcelMarongiu, combines the fashion culture of East and West, creating a model of Sino EU cooperation.

The love fashion is synchronized with Paris, and the fabric and color are synchronous.

There are many French designer friends who visit our stores in Beijing and Shanghai. They all think that they are not very different from the stores and goods in Paris. They all point to the same consumption level. They are all in sync, but the price is much lower than that in Paris.

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< p > Author: we know that many celebrities such as Zhang Ziyi and Fan Bingbing are very fond of attire. Why do you think AI is so popular? < /p >

< p > Zeng Tai: I think it's because of love and fashion.

Att not only launches new products every quarter, but also provides dress advice on how to dress. The same style and different styles of dress show natural beauty of AI's love.

Not only are the styles of this season easy to match with the new trend, but new products and old love can also be matched with my style. This is the secret to make love love keep flowing into their wardrobe.

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< p > Author: Shenzhen's < a _xhe_href= "http://www.91se91.com/news/index_f.asp" href= "http://www.91se91.com/news/index_f.asp" > women's wear < /a > occupies almost half of the domestic women's clothing brand. In the face of this situation, how does AI love establish consumer brand loyalty?

< p > Zeng Tai: this seems to be a difficult problem.

But there are many brands, so there are many natural "similarities", so only innovation can be recognized by the market.

In order to get rid of the homogenization of the brand, AI love insists on employing French designers, insisting on the unique style of original design and Europeanized fashion.

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< p > Shenzhen women's clothing is truly a half of the country. Especially in the market economy environment, your clothing is well done, the shopping malls need you, consumers love you, and vice versa.

Specific to enter the mall, good brand will get a good location, good brand sales performance is high.

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P > Author: can we eventually share the future development plan of the next 3~5 years for you? < /p >

< p > > a _xhe_href= "http://www.91se91.com/pioneer/" href= "http://www.91se91.com/pioneer/" > Zeng Tai < /a >: in the next five years, the company will invest 500 million yuan to build an area of 50 thousand square meters "Ai Tai AI Industrial Park". It sets office and creative design equal to one park, introduces the world's most advanced creative design, production and information equipment, 200 new self-contained high-quality shops, strengthens brand promotion, and expands the popularization effect of star models and mainstream media.

Through multiple measures to enhance brand status and value, promote and promote the development of franchise, optimize the overall market structure, so that EITIE shops such as pearl inlaid in the first-class city business district.

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< p > I: Well, thank you very much for your sharing. We also look forward to the successful application of the AI Industrial Park.

Because of the time, this visit is over.

Thank you very much.

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< p > Zeng Tai: Thank you.

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