Is The Shoe And Clothing Sale Season A Double-Edged Sword Brand Or A Publicity Campaign?

 
< p > according to the insiders, today's < a href= "http://www.91se91.com/business/" > sale season < /a > has broken away from the limitation of the "internal purchasing Association" and developed into a market-oriented marketing battlefield, becoming a seasonal Marketing craze. The commodities sold are not limited to people's knowledge of dumping "stock goods". There are also new products and some samples designed for the season. For enterprises, not only can we reduce the inventory to a certain extent, but also the marketing benefit and brand promotion brought about by the special sale season. For consumers, we can buy high-quality goods at a low discount price, naturally enjoying it, and achieving a win-win result between them. < /p >
Since the beginning of this year, almost all industries have been sighing "money is not easy to earn". The export of P, such as tight export, declining orders and high storage, all accompany the whole year's economic trend. And close to the year, for enterprises, closing funds has become the top priority of the business. Against this background, the selling season has become the most direct and effective choice for enterprises. < /p >
< p > information from the on-site sales promotion and other promotional events that have been held or held now can be seen. The sales promotion activities with ultra-low discount as a selling point bring a lot of people and business flow, which can be said to be a hot exception. The customers who came to the market came to the big price concessions. The reporters saw many people carrying big bags and small bags and constantly looking for goods that they liked. A woman surnamed Zhang told reporters: "the most important thing is the material benefit. If you buy it at < a href=" http://www.91se91.com/news/index_cj.asp "store" /a ", the discount can reach seven or twenty percent off. Even if it is good, the discount is only three or four, and there is no big problem in quality. < /p >
< p > for this reason, Chen Chang, who has been an outdoor brand for many years, has no choice but to say: "there is definitely an impact. Low price promotion brings business opportunities, but it also has a certain degree of loss to the brand. But at present, sales promotion can only be used to alleviate the pressure on the company's capital and inventory. For the company, it is the key to survive now, and the brand can be rebuilt and built up later. " And the brand enterprises, who also feel the pressure, Hongxing Erke began selling in November this year, nearly a month earlier than in previous years. < /p >
Compared with P, many enterprises believe that the sale season is a good publicity platform. Li Bozheng is one of the people who hold this view. He said: "many people in the industry worry that the sale season will, to a certain extent, cause losses and losses to the brand of the enterprise. But in my work experience, what I see is the promotion of brand. < /p >
< p > most enterprises have worked hard under the brand's reputation and influence. In fact, many years of operation and marketing have already created a certain number of loyal customer groups, and the brand's ideas and values have been deeply embedded in this group. In addition, in daily advertising and brand promotion, it also covers a large number of potential consumer groups. Sales promotion such as sale season provides a platform for attracting, nurturing and consolidating customers: loyal groups can feel more sincerity of enterprises, thus producing more "a href=" http://www.91se91.com/news/index_s.asp "identity" /a and dependence; and potential consumers who are attracted by low prices can cultivate and guide the group through the opportunity of activities, and gradually guide them to brand recognition. < /p >
In addition to P, promotional activities are also a good publicity medium, relying on the huge flow of people on the scene, and with the help of word of mouth, to expand the publicity volume for enterprises. < /p >
< p > generally speaking, sales promotion is only a marketing way and means, and the key lies in how the enterprise can operate and play the platform. All this remains to be verified by the final answer submitted by the enterprise. < /p >