Is Online Shopping Down Jacket Reliable? The Cost Of The Down Jacket Is Two Hundred Yuan.
< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" http://admin.sjfzxm.com/uploadimages/201212/19/20121219115934_sj.JPG "/" < < > >
< p > yesterday, we met several sets of data. First, Taobao sold hot down this quarter (up to yesterday), and sales doubled over the same period last year.
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< p > another group came from some professional inspection organizations. They now receive a sharp increase in the number of samples from down net clothing manufacturers, and some have even turned over several times.
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< p > from these data, we have many questions: why is online shopping down clothing so popular? Why do online merchants have to queue up for testing? Is the quality of online down clothing reliable? In addition, what is a relatively reliable down cost garment? What is the cost geometry? < /p >
< p > multi party interviews.
For example, do you believe that a "a href=" http://www.91se91.com/news/index_f.asp "high-grade down jacket" /a, even if it uses goose down (better than eiderdown), costs less than two hundred or three hundred yuan.
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< p > < strong > the sales volume of Taobao sellers increased sharply, resulting from the enhancement of quality consciousness < /strong > < /p >
Zheng Lin, deputy director of the inspection laboratory for feather and down of Zhejiang entry-exit inspection and Quarantine Bureau, said "P 11" and "double 12" promotions. Besides the express delivery, they also worked overtime, said Zheng Lin, a href= "http://www.91se91.com/news/index_p.asp".
The experts in the lab are certainly not buying online, but are busy with the down jacket samples coming in October and November this year. A large part of the samples come from the sellers of Taobao mall.
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< p > how many? From the usual months, dozens of pieces suddenly increased to nearly five hundred.
In December, it came down.
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< p > statistics from the Ministry of electrical inspection and Quarantine of the Zhejiang provincial inspection and Quarantine Science and Technology Institute, this year, 80% of the down garments containing more than 70% of the down weight are inspected, and the amount of cashmere is over 90%.
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At the end of last year, Taobao set up a platform for the seller and quality inspection agency (quality inspection and quality control service platform), P Tao Baopin said.
At the end of last year, when the platform was first built, the quality inspection service reached about one hundred or two hundred in one week, and now it can reach more than 3000 per week.
The down season is relatively strong, so in these two months "outbreak".
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< p > < strong > Why do the inspection data increase so rapidly? < /strong > /p >
The reason for "P" may be attributed to the enhancement of the quality consciousness of businessmen.
The inspection of large enterprises, there are small and medium-sized sellers, in fact, large enterprises such as DIO Tatsu itself also has quality inspection departments, but they still through such a way of seeking third party quality inspection to further obtain quality affirmation.
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< p > for small and medium-sized Internet traders, some small net traders are sampling and checking when they purchase goods, and finally decide whether to enter the goods.
Some factories produce their own products and carry out quality control.
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< p > interestingly, this year many Internet companies have hung the quality inspection report prominently in the "baby description" to show their own cheap "wumi".
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< p > in addition, currently participating in activities such as Juhuasuan or Tmall, Taobao and Tmall also require quality inspection reports.
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< p > < strong > our people choose the down garments, pay attention to the "/strong" > /p >.
< p > how to judge the quality of down jacket? Reporters asked experts.
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< p > the inspection standard of down garment is a very complicated system. There are two main items of detection are component analysis and filling.
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< p > to get a down jacket for inspection, the QC staff will tear down the entire garment and take out all the duvet, mix it evenly, and divide it into several test samples (for example, every 4 grams).
Then hand sorting of the feather, feather, land poultry hair, impurities, damaged hair and discolored wool in the down feather of the sample is divided into two categories, weighing and recording respectively.
In order to calculate the proportion of cashmere.
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< p > the down weight of the down garment is at a stage of 5%, from the lowest 50% (including the down to 50% down to the down garment) to the highest 95%.
The most commonly seen down garments on the market are down to 70% to 85%.
Whether a down garment is warm depends mainly on the amount of cashmere.
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< p > but people do not have X light eyes. How to judge whether the down jacket is reliable or not? Also have to "ask for information" -- < /p >
< p > smell and smell.
If the smell of poultry is normal, it can be removed in the sun.
But if the smell is very heavy, it shows that the feather has not been washed and the quality is worrying.
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< p >. How do we rebound when pressed?
Generally speaking, the faster the springback and the higher the springback, the better the quality.
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< p >... Kneading, is it soft?
The better the quality of the down jacket, the more soft it feels and the less hairy stems, the better.
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< p > take a picture, whether there is dust.
The less dust, the better.
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There are a total of 29 quality inspection institutions on Taobao P quality control platform, of which more than ten are able to detect down products.
From several large quality inspection institutions, we know that the quality of the down jacket that is sent to quality inspection this year is good.
Of course, it is not excluded that some samples sent by network operators are "particularly good".
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< p > < strong > high-grade feather clothing, the cost is two hundred or three hundred yuan < /strong > < /p >.
< p > a down garment, cost geometry, which may be a concern for most consumers.
Our estimates come from manufacturers, network operators and quality assurance agencies.
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< p > results as follows: the cost of a down garment is 64 yuan, and the fabric is basically 40 yuan.
As a result, the material cost (down, fabric, zipper and other accessories) of the down jacket is basically 100 yuan.
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< p > in addition, according to the general algorithm of clothing industry, the cost of other management, labor and machine depreciation is about the same as material cost.
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< p > thus, the cost of a down jacket with a cashmere volume of 90% is about two hundred yuan.
At present, on the Internet, the price of the down jacket is 90% yuan and the price is about 500 yuan.
This year, there are also popular thin feather down garments, with a good cashmere, 90% of the cashmere content, but the filling is about 40 grams, and the selling price is about 200 yuan.
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< p > we can see that profits are considerable.
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Less than P, the down jacket in physical shopping mall starts at a thousand yuan, but the price includes brand factors and hundreds of thousands of special rentals per year.
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P > home down clothes inspection, the cost is a little higher < /p >.
< p > some people are not satisfied with the down coats bought, they also want to check them.
Reporters also helped to inquire about it.
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There are many items related to the inspection of down P products. If we do all the tests, it is estimated to be more than 2000 RMB yuan.
However, relatively speaking, the cashmere content on the down label is the most critical quality, and only 500 yuan for this test.
However, since testing is destructive and unrecoverable, it is generally not recommended to do so unless consumers want to file a lawsuit.
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