Buy Shoes To Send Chestnuts, Quanzhou Shoes And Clothing Marketing Means "Strange."

< p > at the beginning of the sale of "a href=" http://www.91se91.com/news/index_p.asp "Quanzhou" /a "brand shoes and clothing Carnival at the beginning of the" flag king "," golden pheasant "and" many wolf brands ", each brand has its own way of sale.

Buying shoes and stockings, buying cotton padded clothes and sending gloves are only small "CASE", and even have brand "< a href=" http://www.91se91.com/news/index_s.asp > buy shoes to send chestnuts < /a > to attract eyeballs.

The practices of famous brands also have their own characteristics: Lun Lang's "ark of simplicity", the "warm winter" thematic sale of Tianlun Tian, and the public welfare sale of XTEP also adds a variety of colors to this winter.

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< p > in fact, the sale of Quanzhou brands will not just sell products in stock, they will mix the stock with new products according to certain themes.

"It is no longer a hodgepodge of stock. All the dishes are on the table. The inventory and sale of new products will be better after the theme matches."

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< p > in the eyes of the industry, whether it is a special sale or a mixture of "inventory and new products", many enterprises will come up with all kinds of tricks to avoid "sale homogenization" at the same time, so as not to reduce brand value.

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< p > < strong > marketing means "odd and odd" < /strong > /p >

< p > 11 a.m., Miss Zeng, who worked at the Wuyuan Bay business operation center in Xiamen, specially drove to the Lee Lang Welfare Association. Although there were two soccer fields in the temporary parking lot, there were still no spare parking spaces. Miss Zeng reluctantly parked the car across the street and hurried in. After two hours, she took four large bags of trophies and sat down in the rest area for a rest.

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< p > it is understood that this Li Lang special sales welfare association not only specially arranged the parking lot, but also specially opened up a rest area, and was crowned with the 2012 year color. So long as it took a ticket of 2012 "simple Ark", it could be boarded, which made many consumers quite fresh.

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< p > in fact, it is not only the "special sale ship" which is unique in the construction of the "simple Ark", but also Quanzhou brands are thinking of various tricks in their respective sale meetings.

At the beginning of the carnival sale of Quanzhou brand shoes and clothing brands, such as the flag king, the Golden Rooster and the wolf brand, each brand has its own way of selling, buying shoes and stockings, buying cotton padded clothes, gloves and so on.

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< p > interestingly, just outside the carnival venue, an unknown brand named "a href=" http://www.91se91.com/news/index_x.asp "shoes" brand "/a" in Quanzhou is also coming together in an "alternative" way.

"Buy our shoes every 150 yuan to send sugar to stir fry chestnut bag, only until this day."

Xiao Zhang, the head of the brand sale, shouted loudly.

According to him, he knew that today's special carnival was open, and he specially pulled a car shoe for sale. In order to attract eyeballs, he would send some gifts which were "unexpected". Sugar fried chestnuts were only one of them.

"I will sell another special sale tomorrow, until the stock in the factory is cleared."

Xiao Zhang told reporters.

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< p > in fact, "sugar chestnut" is only one of the extreme manifestations of brand sale. Most Quanzhou brands sell products with various themes as "selling points".

Tianlun Tiante store is named after "warm winter". The whole market mainly focuses on warm and cold autumn and winter clothing, making stock sale a theme.

In addition, they want to lower the price so that everyone can have a chance to try outdoors clothes, especially shoes and clothing products with winter warm function.

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< p > > the "XTEP" brand clothing public welfare sale activities also started in Fung Ze square. XTEP hopes to raise funds in the urban area and even within a certain range of society through the sale of public welfare.

"Through the sale of public goods, we will donate one yuan to each charitable organization for every item we sell."

XTEP official said.

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< p > < strong > inventory and new mashup sales < /strong > /p >

< p > Miss Zeng is a loyal fan of Lee Lang's special sale. She has been here for three consecutive years to buy new clothes for her family. She told reporters with experience: "you have to come earlier so that the new products will be more."

The new product in her mouth is one of the few seasonal products in the sale.

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< p > in fact, in order to stimulate consumption, almost every sale will carry out inventory and new product mix and match, and enterprises will often move out some new models to make a special price.

In the "warm winter" special field of Tianlun Tian, Tianlun took out two shoes this autumn and winter, and the price of the original price of 998 yuan after the discount of more than 300 yuan still made many outdoor outdoor consumers bleeding.

"Although we can not catch up with the hundred or eighty percent of the" cabbage "special shoes, the price of real outdoor outdoor shoes is quite high.

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< p > according to Xiao Wu, who sells the store in Tianlun Tian te, the company collate the inventory according to a certain sequence, and a special theme combination will give a new band to the special sale.

"It is no longer a hodgepodge of stock. All the dishes are on the table. The inventory and sale of new products will be better after the theme matches."

Xiao Wu told reporters.

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< p > "the clothing of the season is not necessarily out of date. According to the fashion cycle, the clothing that is popular the year before is still more popular with consumers. Especially in the coming year, these products will still be hot clothes after entering the market in advance."

In the view of senior manager of Tianlun outdoor products Co., Ltd., the manager of the special store, the inventory products are also called "new products" from another angle: for the clothing sales terminals, the off-season clothing is not regarded as "the goods that can not be sold".

"Properly handled, maybe there is a greater margin of profit."

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< p > in fact, under the situation that the global mix and match trend is becoming more and more intense, a new breakthrough can be seen in a new way of thinking, which will be a new breakthrough: the sale will take the autumn and winter as the theme, but they hope to match the spring and Autumn clothing with summer wear and autumn and winter products for sale across the season.

"As a winter primer, spring and summer products will also be a fashion product with" autumn and winter clothing "as a whole.

As long as it matches properly, the products of spring and summer as inventory will never be lowered due to over season. "

Gao told reporters.

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< p > because of this, the sale of Tianlun Tian has just been put up, and someone is asking when the sale will begin.

On the day before yesterday, some people even queued up before the sale of 9.

It is a popular trend among consumers to come to the early sale of new products and experience the outdoor seasonal popular elements with a small amount of money.

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< p > < strong > avoid homogenization of sale. < /strong > < /p >

< p > in fact, under the current high inventory pressure, clear inventory has become an important means for many shoe brands in Quanzhou this year to "save themselves".

The ubiquitous "sale meeting" can really improve the company's "clear inventory" capability, but it also leads to the phenomenon that "sale will be homogenized".

Liu Qiang, a brand marketing expert who has studied shoes and clothing market, told reporters.

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< p > the phenomenon of "homogenization of sale" in Liu Qiang's mouth has already appeared: the sale will mainly focus on "spit blood price", "loss price" and "jumping house price".

"This special product is 50 yuan, and the sale product is 60 yuan. It can be said that consumers are numb in this price range.

Therefore, the sale of many enterprises will be at the same time at a low price at the same time, we must think of some "tricks" to avoid such a "homogeneity of the sale."

Liu Qiang told reporters, "obviously, the brand of Quanzhou has realized this, and put forward various themes of sale."

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< p > on the other hand, the sale will be sold at a low price. At the same time, how to keep the brand value and height accumulated over the years will also test Quanzhou enterprises.

Although the sale will enable these brand funds to return quickly in the short term, however, such a low price promotion will also bring many negative effects to the brand image of the enterprise.

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< p > "in order to reduce this negative effect, the brand of Quanzhou can only think of all kinds of tricks and sell them in various forms, so as not to reduce brand value."

In the shoes and clothing industry observer Ma Gang, the "simple Ark", public welfare sale, inventory and new products in thematic form are mixed up for sale, these are brand breakthroughs in the form of a breakthrough.

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< p > "in the future, Quanzhou enterprises will be more sensible in dealing with special sales." sale "will be interpreted as" special selling ", not just" sell at a low price ".

Ma Gang said.

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