XTEP Hongxing Erke Was Selected As The 2008 "China's 500 Most Valuable Brand".

Yesterday, the "2008 world brand conference" sponsored by the world brand laboratory was held in Beijing. It released the list of China's 500 most valuable brands in 2008. The 16 brands in our city were selected, accounting for nearly half of the total number of Fujian province. The total value of the brand was 53 billion 468 million yuan, and the Rex took the first place in Fujian province with 11 billion 286 million yuan.

According to the introduction, brand value not only represents a wide range of popularity, but also represents knowledge, reputation, loyalty, trust, pursuit and persistence.

Based on the analysis of financial analysis, consumer behavior analysis and brand strength analysis, the total value of the 500 brands is 3 trillion and 492 billion 407 million yuan, with an average value of 6 billion 985 million yuan for each brand and 672 million yuan for the list.

China Mobile is once again the top of the list with the brand value of 120 billion 668 million yuan, and the top 5 of the list are national grid (111 billion 642 million yuan), CCTV (82 billion 425 million yuan), Haier (80 billion 131 million yuan) and China Life Insurance (66 billion 872 million yuan).

There are 33 brands in Fujian province and 16 in our city. They are: Jin Ba, Qipai, XTEP, Hongxing Erke, seven wolves, PIN, Naho, Tengda, Xiong leopard, Daly, gold lake, flag king, nine herd king and tiger capital. The total brand value is 53 billion 468 million yuan, and the 11 billion 286 million 11 billion 286 million ranked the first place in the whole province.

In recent years, the brand awareness of our city has been constantly strengthened, focusing on deep ploughing brand and channel construction, laying stress on product development and technological innovation, effectively improving the profitability and competitive strength of enterprises, making brand value and market share continuously rising.

16 selected brands of Quanzhou brand (100 million yuan), 112.86 of textile and clothing, XTEP, 53.42, sporting goods, Hongxing Erke 53.27, sporting goods, seven wolves, 48.32 textile and garment, PIN brand, 43.67 textile and garment, del Hui 32.45 sporting goods, 360 degrees 27.02 sports goods, Nelson 14.83 sports goods, Tengda, 12.26, building materials, male leopard wolf, textile and clothing, Daly, food and drink, gold lake, sporting goods, king of kings, textiles and garments, nine shepherd kings, textile and clothing, tiger capital, textiles and garments.