Yantai Clothing Enterprises Embrace "Cold Dispelling"

< p > the number of orders reduced by half, small and micro enterprises went bankrupt, and scale enterprises decreased. In 2012, Yantai's a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry entered a severe winter.

As soon as 2013 enters, the RMB appreciation, European debt crisis and labor costs will continue to affect the development of Yantai's clothing industry.

Under such circumstances, how should Yantai garment enterprises develop and get out of winter? < /p >

< p > December 27th, the Yantai garment industry association held the five session of the three Executive Council of Yantai garment industry as the theme of "holding together for heating, pformation and upgrading". The clothing association will jointly take ten measures to promote brand building, speed up the pformation of enterprises, and promote the "cloud project" landing.

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< p > carry out brand promotion to help enterprise pformation < /p >

< p > "the situation of garment industry will be more severe next year."

Wu Jianmin, President of the Yantai garment industry association, said that under the current situation, the simple processing export has gone nowhere. The most important thing for enterprises to develop is to cultivate their own brands.

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< p > in Yantai, Wang Jun, director of the consumer products industry section of the Commission of letters, said that entrepreneurs should change their minds in this situation. He said that some enterprises still remain in the original generation processing concept, focusing only on output.

"Be a real entrepreneur."

Wang Jun said that this is not only a change of identity, but also a pformation and upgrading of enterprises.

To achieve this pformation, enterprises must pform from simple external processing to internal pformation, starting from building brand.

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< p > enhance communication and cooperation and raise awareness. < /p >

< p > to build the brand of an enterprise, it is not enough to rely on "closed doors". At the same time, it is necessary to strengthen exchanges and cooperation within the industry.

"How does the brand go out? The brand is thick skinned, that is, mixing faces."

Wu Jianmin said, "if consumers go everywhere, you can see your a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a >, which proves that you have succeeded.

And fame must be played out through cooperation and exchanges with other countries.

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< p > "communication between entrepreneurs and industries."

Wu Jianmin said that the Yantai garment industry association will organize some enterprises to participate in the "a target=" _blank "href=" http://www.91se91.com/ "clothing exhibition < /a" at home and abroad, including China International Clothing a target= "_blank" href= "http://www.91se91.com/" > costumes, the Hong Kong and Macao fashion show, and some clothing exhibitions such as the United States, Japan and Korea.

Through the exhibition, we should strengthen the links between Yantai garment enterprises and other domestic enterprises and even international enterprises, and learn from them in continuous exchanges. At the same time, we will enhance the visibility of Yantai garment enterprises.

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< p > push "cloud project" and attach importance to network sales < /p >

< p > "selling online is a good way of selling."

Xu Guangning, vice president of Shandong garment industry association, said that the products of garment enterprises have become a new sales channel and way through online shop promotion.

He reminded Yantai's clothing enterprises to pay attention to the market share of electronic commerce while paying attention to their market share.

According to Xu Guangning, 2013 Shandong clothing association will focus on the implementation of the "cloud project", which mainly includes two aspects: "cloud learning" and "cloud factory".

Among them, "cloud learning" mainly solves the concept of clothing enterprises. "Cloud factory" mainly solves the problem of insufficient orders in processing enterprises.

"Our Provincial Association has signed a strategic cooperation agreement with China's cloud factory, and the City Association will also introduce some enterprises into the cloud factory platform."

Xu Guangning said that they will also practice in Yantai, allowing some enterprises to carry out "cloud learning" free of charge.

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< p > expand financing channels and strive for zero premium less than /p.

< p > export trade barriers, cash flow difficulties......

These realistic problems are urgent problems for garment enterprises, especially small and micro enterprises.

"Small and micro businesses need not worry too much."

Lou Liren, Secretary General of Yantai garment industry association, said that they have been helping to contact the financial sector and broaden the financing channels to help SMEs solve the problem of loans.

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< p > "members of the association can form a group of unions and apply for loans with joint guarantees."

CITIC Bank Yantai branch staff said that for small and micro enterprises, they specifically launched a series of products such as chamber of Commerce loans and other small businesses insured.

In view of export credit risk, Yantai garment industry association will also unite China's export Credit Guarantee Corporation Yantai branch to strive for preferential policies for export premium.

"Strive for low premiums, even zero premiums."

Lou Liren said.

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< p > "winter", each has a brilliant idea < /p >.

< p > Nanshan dress: walking on two legs < /p >.

"P > Nanshan Group" a target= "_blank" href= "http://www.91se91.com/" > textile "/a" dress Co., Ltd., Dong Jian, deputy general manager of apparel interior trade, said that she developed her own suit brand on the basis of export OEM production.

In 2012, Nanshan costumes stood out in the famous brand suit at home and abroad, and successfully bid for the London Olympic Games to provide 11000 suits suit.

"This is the power of the brand."

Dong Jian said, we must insist on manufacturing and intelligent to walk on two legs.

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< p > banner source clothing: create brand culture < /p >

< p > "brand positioning is image, brand culture is the core, brand quality is bone, brand design is soul, brand operation is life."

Chen Yanqin, chairman of Qi Yuan clothing company, said that as the core of the brand, she now wants to focus on brand culture.

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< p > Sheng Tai: seize the new opportunities, < /p >

< p > "our enterprise's existing brand is" Mao Mao children's clothing. "

Sun Jishan, general manager of Yantai Sheng Tai Garments Co., Ltd., said that the more accurate statement is that children's children's clothing, that is, clothing for children aged between 0 and 3, is commonly known as "climbing clothes".

Sun Jishan said, at that time, "climb clothes" in the domestic recognition degree is not very high, but now people's lifestyle and ideas slowly changing, he just caught this opportunity.

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