Value Of Apparel Enterprises To Participate In Exhibitions

< p > "why do you want to attend the exhibition?" < /p >

< p > "how can we participate in the exhibition in order to be more successful?" < /p >

< p > "how much can we get from the exhibition?" < /p >

< p > in fact, let exhibitors know that the value of < a href= "http://www.91se91.com/news/index_z.asp" > exhibition > /a > is the best way to be successful and can be held continuously. So what exactly should the exhibition bring value to exhibitors and the incomparable advantages of other business activities? < /p >

< p > 1. The goal of positioning exhibition is that sales and sales related goals are easier to measure.

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< p > 1, get order 17% < /p >

< p > 2, find new customers from existing potential customers 29% < /p >

< p > 3, directly exploring new customers 41% < /p >

< p > 4, enhance the image of the product 13% < /p >

< p > two, the way of attracting buyers to visitors is: < /p >

< p > 1, 70% of which are planned to purchase 1 or more products; < /p >

< p > 2, 3/4 of them will buy 1 or more products; < /p >

14 of P < 3 and 15 said visiting exhibitions affected their purchasing decisions; < /p >

< p > although some viewers regard visiting as entertainment, generally speaking, 83% of the audience can influence the purchasing decision of their company, or have the right to decide what to procure, purchase or recommend to the purchasing department.

Therefore, special attention should be paid to: < a href= "http://www.91se91.com/news/list.aspx Classid=101112106110" > booth sales < /a > personnel must be able to carry out professional product introduction and publicity.

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< p > three, attracting new buyers < /p >

< p > research shows that about 88% of the audience has not been promoted by exhibitors within 12 months before the opening of the exhibition.

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< p > four, cost saving < /p >.

Exhibitors and customers face to face communication at P exhibition, which can save 30% of the expenses.

International professional researchers have compared the cost of individual door-to-door promotion with the corresponding cost at the exhibition, the former being $302, including the wages, pportation and entertainment expenses of sales representatives, while the latter was $230, including booth design and construction, freight charges for exhibits and travel expenses of exhibitors.

This is 56% cheaper than direct sales.

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< p > five, save time < /p >

< p > according to research, the exhibition accelerated the whole sales process and reduced the return rate of 40%.

To be less than a href= "http://www.91se91.com/news/list.aspx? Classid=101112106105" > successful sales < /a >, the number of visits to traditional sales is about 3.7 times, while the exhibition is only 1.3 times without any post show visits to 48% of the total.

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