Taobao Releases Annual Data And Prospects For E-Commerce In The Future

In January 3rd, at the annual meeting of Taobao University, the data of Taobao and Taobao mall in 2011 were disclosed one by one. Data show that since its establishment, Taobao university has set up 508 courses, training more than 4 million students, Taobao and Taobao mall has more than 8 million packages per day, accounting for nearly 60% of the total delivery of the entire express industry; in 2011, the total number of Taobao mall brand reached more than 70 thousand, an increase of more than doubled over the previous year. In addition, Taobao open platform, which has been fully open since 09, has opened 300 API interfaces in more than two years, and the total number of independent software developers has reached 273 thousand. As of November 30, 2011, Taobao helped 2 million 463 thousand people achieve direct employment.

　　 People oriented Taobao university personality plan helps the growth of Internet business

Taobao university is a network business school founded by Taobao. In order to enhance the growth of network operators, we should follow the principle of people-oriented, customize the unique training programs for different needs, and help the network operators to enhance their competitiveness in all directions. In 2011, Taobao University promoted the performance of 4000 middle and small network operators in 4000 enterprises through 80 online training managers' projects in 15 cities. According to the survey, in the month after participating in online shop manager training, the average daily UV increased by 23.4%, the conversion rate increased by 9.3%, the transaction volume increased by 22.7%, and the volume of 65% merchants increased by more than doubled, and the turnover increased by more than 600%.

For the core executives of the network business, Taobao University also conducted the activities of MBA in 2011, and conducted 16 training sessions of 7 days and 6 nights for the top 900 Internet business executives. 6 thematic alumni associations helped train the average business growth of more than 150%, and 95% of the network operators carried out strategic or organizational adjustment after receiving training.

In addition, Taobao university has launched a growth plan for "Taobao road". In May 15, 2011, Taobao University joined several partners and hundreds of top business experts to launch a new seller growth plan covering 18 main cities in the country. Through in-depth exchanges with sellers, online store operations encounter various problems, suit the remedy to the case, put forward targeted opinions, and help sellers solve their queries. Data show that lighting Taobao road to help new sellers turnover grew by an average of 160%.

　　 8 million packages per day to promote the expansion of the logistics industry

The rapid development of online shopping has also promoted the development of related industries such as communications, IT, logistics, finance and exhibition, and promoted the upgrading of domestic demand quality. Data show that Taobao and Taobao mall average daily parcel volume has exceeded 8 million, accounting for nearly 60% of the total Chinese express industry total package. Some analysts pointed out that under the pull of electricity supplier demand, massive orders also promoted the scale expansion and Capacity Upgrading of the logistics industry.

Take the double eleven and Taobao network of Taobao mall as an example, in 2010, when the logistics industry was not fully prepared, it encountered a lot of parcels.

After a year of expansion and preparation, the express company, including "four links and one Da", has greatly improved its capacity. Even if the package is as high as several times a year last year, it will be orderly and there will be a lot of early arrival of the parcel in the early morning.

According to the introduction, in order to deal with the double eleven surge in order volume, in August 2011, Taobao mall began to communicate with express companies, and reached 9 cooperation with Shen Tong, Tantong, Zhong Tong, Huitong, rhyme, post EMS, Hainan Airlines, Shun Feng and other express delivery enterprises. The courier companies mobilized more than 700 express trucks to be responsible for cargo transportation at Carnival Carnival. At the same time, more than 300 online shopping Carnival goods were transported to the green sorting channel in the cargo sorting center, and a customer service team of more than 2000 people was set up to solve the problem of consumers' bill of goods.

In addition to soaring orders and stimulating the upgrading of the logistics industry, Taobao also actively guided the logistics industry. In this year's Taobao's two dozen nationwide panic activities, Taobao has also been able to improve efficiency by guiding businesses to deliver goods on peak delivery. The merchant can apply for the delivery information provided by Taobao, including the peak period, and choose to arrange delivery at the right time. In addition to the seven main cooperation logistics providers, Taobao also provides a local regional logistics provider to the merchants, covering 27 major home distribution companies with a certain strength in the ten major regions of the country, fully mobilizing logistics resources, and helping the development of express companies more scientifically, more reasonably and effectively. Information shows that the improvement and upgrading of logistics experience not only result from the rapid increase of express parcel, but also promote the growth and growth of the express industry scale, and cooperate with the platform and the third party logistics company to share information with merchants.

　　 300 API interfaces +50 billion scale open to better service

In 2011, the opening year for Taobao, Taobao was fully open in the fields of seller business, buyer's business, wireless and logistics, and introduced third party developers, enterprises and service providers to jointly promote the high-speed and healthy development of ecommerce ecosystem. Taobao open platform is a business open platform. The open content involves all aspects of e-commerce. Apart from opening up buyers and sellers' data, they also include businesses such as opening commodities, shops, trading, logistics, evaluation, warehousing, marketing and so on. These applications have strong rigid demand.

Data show that, since 09 years ago, Taobao open platform has opened 300 API interfaces, of which, the number of API opened in 2011 has increased by 100% compared with 2010, and the total number of independent software developers has reached 273 thousand. In December 2011, the open platform of Taobao provided more than 1 billion 700 million API calls per day. The total number of access applications was over 300 thousand, an increase of 150% over the same period in 2010 and a peak of over 2 billion. It has become the world's seventh "API calling one billion level Club" member.

Wang Shuai, chief marketing officer of Alibaba group, said that the real open platform should be the systematic docking of application and platform, and the establishment of its own developer ecosystem around the platform to help them achieve the profit model. All components of the entire ecosystem have healthy and sustained profits, which is a successful open platform.

The opening of the open platform has also generated many kinds of e-commerce services. Taobao's 2011 China online shopping service market data showed that in 2010, the size of China's online shopping service market was 2 billion, and the transaction volume was expected to reach 5 billion in 2011, up 150% compared to the same period last year. The forecast service market in 2012 will reach 12 billion 500 million, and the next three years will usher in a blowout development.

Industry analysts believe that the opening up of Taobao's open platform is not only an opportunity for developers, but also an opportunity for network operators. Developers achieve their unique value by providing the services of third party applications, and network operators help them grow by applying these services, and ultimately achieve win-win development.

　　 Small and small quality development hatching Amoy brands to introduce large businesses

As the saying goes, a soldier who doesn't want to be a general is not a good soldier. He doesn't want to be a big business. Although it is not large in scale and has no luxurious background, it has already been able to compete with top brands on the Internet channels from Taobao. Data show that Taobao mall double eleven that day, in the sales volume of tens of millions of 46 brands, 8 is the Amoy brand. The total number of 108 "Amoy brands" was 335 million 600 thousand, with a total turnover of more than 55 million. Amoy brands completed less than 10% of Taobao's online shopping carnival, with less than 1/2000 of Taobao's online shopping Carnival activities.

This shows that in the current small and micro enterprises to survive in a difficult environment, Taobao mall on the root of the brand still maintained rapid development. "As a member of the former small and micro enterprises, the Amoy brand is a typical representative of small enterprises from big to small enterprises. They have proved the long tail effect of the Internet by their own achievements. These enterprises may also give some enlightenment to the small and micro enterprises that are facing development pressure." Liang Chunxiao, deputy director of the Alibaba group and the director of Ali Research Center, said that the small and micro enterprises themselves are flexible, so they need to find new market opportunities in time, such as e-commerce, and quickly find their own survival and development space; on the other hand, small and micro enterprises without "foreign aid can be used" should learn to ride fast, upgrade and upgrade in a timely manner, and continue to maintain their creativity and creativity in the transformation.

Of course, in addition to incubating Amoy brands, the entry of high quality businesses is also indispensable for the sustainable development of the electricity supplier industry. In 2011, the TMALL platform brand electric business further increased, the number of brands reached more than 70 thousand, compared with 30 thousand last year, the number of brands increased by more than 1 times. Among them, there are tens of thousands of well-known brands, including SONY, Panasonic, SHARP and other hundreds of big brands also entered the tmall platform in 2011. In addition, new egg, 1 shop, Coba network, Xiu Xiu net, West Street network, Mcglaughlin, COFCO, I buy network and other industries B2C also joined tmall. By the end of 2011, nearly 100 B2C had been launched.

Zhang Yong, President of Taobao mall, said that the strategy of Taobao mall is to create an open B2C platform to build a B2C ecosystem with third kinds of service providers, including brands, suppliers, retailers, and all kinds of providers, including logistics providers.

Responsibility and contribution: create 2 million 500 thousand jobs and reduce 5 million tons of carbon emissions

1 million 823 thousand, this is the direct employment opportunity created by Taobao at the end of 2010. This figure turned to 2 million 463 thousand at the end of November 2011, which helped 20 thousand and 340 disabled people achieve employment on Taobao. If we say that in the past, the establishment of "Taobao class" and "network business class" is quite new, then 2011 will undoubtedly become a "Taobao class" blossom year. The news of setting up "Taobao class" from schools is reported in newspapers, and more and more college students become their own bosses. Taobao helps more young people change their careers from graduation to careers. And this trend has also spread to Henan, Hunan, Sichuan and other places from the former battlefields of network employment, such as North, upper, broad and Zhejiang.

In addition to college students, Taobao also helped more disabled people get employed in 2011. In order to help the disabled to visit Taobao more conveniently, Taobao and Alipay jointly launched the "information accessibility group" to achieve full keyboard access and operation on the front page of Taobao website, so that visually impaired people can use Taobao without obstacles.

Not only that, but for the disabled sellers, Taobao has set up a public welfare channel for businesses. If the disabled sellers submit certain materials through the channel, they can enjoy free open shop to three drill, and enjoy four very practical sellers marketing tools. In addition, Taobao will also include disabled people in Taobao cloud customer service orientation recruitment, through training assessment post, paid on time.

"Online entrepreneurship is a new form of entrepreneurship based on the Internet. Online shop is the main way of online entrepreneurship. At present, the employment opportunities created by direct and indirect OEM of Alibaba and Taobao e-commerce companies are more than ten million." In this year's two sessions, Wang Meizhen's representative in the report highly praised Taobao's e-commerce company's role in Entrepreneurship and employment. "These socialized companies have a very good head and hope to promote it."

And Taobao's contribution to the sustainable development of society is much more than just economic and employment. It is also reflected in environmental protection. In March 2, 2010, Taobao announced that it joined the climate Organization (TheClimateGroup) as its global member and became the eighth member of the climate organization in China. After that, Taobao has spared no effort to shoulder the responsibility of protecting the environment.

Compared with the traditional business mode, e-commerce can significantly reduce energy consumption and reduce greenhouse gas emissions. According to the "environmental impact report of e-commerce" released by the Chinese Academy of Social Sciences in 09, the transactions conducted through Taobao in 2011 reduced the use of 2 million 358 thousand tons of standard coal compared with the traditional mode, and reduced 492.8 to 6 million 112 thousand tons of carbon dioxide emissions. This is also equivalent to the carbon reduction of 269 to 3 million 340 thousand cubic meters of forest growth, and the increase of 89 to 1 million 110 thousand mu of artificial forests, almost to reach the forest coverage of Hangzhou urban area.