Inventory Of Domestic Clothing Industry In 2012

< p > 2012 is not a real doomsday for many industries, but all kinds of crises are like the sword of Damour Cris. Whether it is export-oriented industries or domestic market industries, the gloomy smoke always lingers. Chinese enterprises can be described as "internal and external difficulties".

However, there are also many industries to achieve "counter attack breakthrough". In recent years, the eye-catching home furnishing industry is undoubtedly the most typical example.

In 2012, many a href= "http://www.91se91.com" > Home Furnishing dress > /a > brand exhibition skills, such as love, Finn, faction, and man, etc.

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< p > in the brand performance, Fenton home clothing leading industry to carry out network marketing, speed up the construction of brand terminals, and push the new mode of home furnishing monopoly, etc., the grand celebration of the 15th anniversary which was not long ago ended was the industry's outcry, the brand performance was not bad.

Manifen, admiration and other brands are also unwilling to lag behind, and have launched activities related to brand building.

What is even more noteworthy is that as a new brand of home furnishing industry, Pang ban is not only a huge sum of money to sign the first legendary star Phoenix legend in China, but also a vigorous activity of "1 yuan and 1 sets of household clothes" in 25 provinces, 200 prefecture level cities and 2000 Terminal stores nationwide.

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< p > in the product performance, the major brands are also staged "rush", which is more popular than materials, quality, style, price, after-sale, and culture. With the deepening of people's understanding of the concept of home clothes and the living environment, the "free, happy, relaxed" style of household clothes has been popular.

The demand for quasi consumers is the key to the success of products. At this point, pun slave walks in the forefront of < a href= "http://www.91se91.com/news/index_c.asp > home furnishing industry /a.

The "pun Bang" home furnishing clothing is adhering to the concept of "LOHAS", and its products are very popular in the market. Especially the white-collar workers in the city do not hide their affection for the home furnishing clothes of the faction slave.

Judging from the new products of the 2013 spring and summer festival, the products show the pursuit of freedom, share happiness and enjoy relaxed and comfortable life. The style is stylish, elegant and generous.

Insiders predict that with the new listing of 2013 new products, a new round of "happy home wind" will emerge.

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At the same time, P has also accelerated the pace of new product strategy and made great efforts to build home clothes and children's clothes.

Products using natural fabrics, comfortable and safe, simple and generous style, is admirable star products.

Another brand, "Fen Teng", launched a new spring and summer new product fair in the recent spring and summer new products, which led to the "looting" of dealers. The autumn and winter products launched by women's heart in September showed the beauty of the Eastern women.

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< p > with the growing maturity of home furnishing industry, some brands have begun to test the water of category.

Fenton underwear, which is currently well performing in the market, is CARE's new underwear.

Love, women's heart and other brands are to build underwear into the main products, and seek a breakthrough in multi category strategy.

The family clothing brands such as pun ban specialize in home furnishing clothes, and strive to do well in the field of home clothes.

In this regard, industry experts said that moderate category expansion has a certain role in promoting the development of enterprises. If blindly take many kinds of road, there is a great risk. The implementation of multi category strategy should be based on the premise that the brand is bigger and stronger.

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< p > Home Furnishing clothing is a new industry, and it is also an industry with great potential for development.

According to Shang Pu consulting light industry analyst, the current market potential of home furnishing is less than 10%. It is estimated that 75% to 80% of consumers will choose home clothes in the next 5 years.

Home furnishing clothing is already a new sunrise industry in China. We expect that China's home furnishing industry will launch the two domestic and international markets under the guidance of sending brands such as pun ban and Fen Teng, and establish the international status of China's home furnishing industry.

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< p > consumption is less than a href= "http://www.91se91.com/news/index_s.asp" > market < /a > statistics. China's 1 billion 360 million people now only have 100 million people buying household clothes. With the continuous improvement of people's living standard, the demand for quality life will also increase year by year. The quality of home clothes made by pyonnu focuses on quality, and the market space is unlimited! < /p >