The Development Trend Of Electricity Supplier: From Price Competition To Quality Competition

< p > "electricity providers do not really understand business.

For example, traditional business is not a month sales promotion.

This is because the consumption is limited, and the understanding of business is not deep enough.

In the < a href= "http://www.91se91.com/news/index_h.asp" > "IT Time" < /a > eighth CEO annual meeting, Professor Mei Shaozu, Professor of e-commerce research at University of Science and Technology Beijing, said he had already foreseen that the "double 12" of some electric business enterprises would be cold.

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The P e-commerce research center report shows that in the third quarter of 2012, China's e-commerce market reached about two trillion yuan, an increase of 40% over the same period last year.

E-commerce has become the most active and influential development mode in the commercial field. It represents the direction of future business pformation, and also affects the development direction of the entire IT industry.

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< p > < strong > what is the core of electronic commerce < /strong > < /p >

< p > "price is one of the core points of e-commerce."

Yu Gang, chairman of shop No. 1, thinks so.

Shop No. 1 has a price management team of more than 30 people, and has a set of PIS price management system. It can search the price of about 17000000 products online in real time. "We use the mining of background data to apply the company structure strategy to the architecture model, and control the prices in real time," Gang said.

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< p > Jingdong marketing director LAN Ye believes that the first stage of the competition of the e-business platform is < a href= "http://www.91se91.com/news/index_h.asp" > price competition < /a >. Next, the so-called marketing stage, from the aspect of product packaging and so on, there will be various marketing techniques at this stage to stimulate consumers' impulse to buy.

The third stage is the stage of quality competition. Excellent enterprises do very well in these stages, and gradually establish their own brand competitiveness, so that they will become an e-commerce enterprise with high quality brand.

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< p > Blue Ye frankly, "a href=" http://www.91se91.com/news/index_h.asp "> Jingdong mall < /a > is still concentrated in the first and second stages." we are studying the law of industry development while establishing a strong precision marketing capability.

Based on big data technology, we can conduct intelligent analysis and Research on massive users' data online behavior through data.

He said Jingdong mall divided customers into 12 categories according to the customer segmentation model, each set how to recommend products and how to communicate.

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Less than P, Suning Appliance has also entered the field of electronic commerce.

Sun Weimin, vice chairman of Suning Appliance, said: "the development of e-commerce must break through the bottleneck and achieve a new breakthrough."

In the near future, Suning Appliance has made a new plan in the whole e-commerce development process, that is to integrate e-commerce and regional economies.

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< p > < strong > is it necessary for electric business enterprises to build logistics themselves? < /strong > /p >

< p > "there are still many problems in the development of our electronic commerce these years. For example, the development speed of the third party logistics can not keep up with the needs of the development of electronic commerce.

Nie Linhai, deputy inspector of e-commerce and Information Technology Department of Ministry of Commerce, said.

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P, such as "a href=" http://www.91se91.com/news/index_f.asp "," href= "," Dangdang "," Jingdong "and other e-business enterprises, already have their own logistics system. Do they want to build logistics themselves? This has become the focus of attention in the industry.

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< p > Blue ye, Jingdong founder believes that the future electricity supplier competition must be the supply chain. Taking into account the factors such as the logistics industry's overall endurance, Jingdong mall decided to invest in its own logistics system.

At present, the Jingdong mall has already covered 6 regions of the country's logistics, 850 distribution sites, and 300 self starting points, covering more than 360 core cities of self built logistics system.

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< p > in LAN Ye's view, the most important point of the self operated supply chain system is the so-called "last mile how to solve".

The last mile distribution directly determines the customer's satisfaction with the whole service, which accounts for a great deal of weight.

A distribution clerk of Jingdong mall receives a distribution task, takes a car to go out to deliver more than 20 orders, and forms a quickest roadmap in his shop.

The distribution personnel carry a mobile device, which can not only brush customers' credit cards, but also make GPS, which enables the management team to know the location of the distribution staff.

"Because of the equipment, the system and the management system, we can achieve the so-called order visualization very well," said LAN Ye.

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< p > "building self logistics must pay a considerable price."

Mei Shaozu believes that there may be several giant enterprises in the future, and the region will be integrated in a comprehensive and national way. "Regionally has its advantages. The key to distinguish between e-commerce and traditional enterprises is the problem of mode innovation".

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< p > < strong > mobile e-commerce has become the development direction < /strong > /p >

< p > group buying has once been a hot area of e-commerce. After thousands of group wars and survival of the fittest, some a href= "http://www.91se91.com/news/index_h.asp" group buying website < /a > also saw a new development trend.

Shen Boyang, general manager of glutinous rice net, thinks that the group buying industry has entered the mobile era in an all-round way. The future will bring more immediate and convenient use experience to users, and provide more precise and effective marketing and selling mode for merchants.

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< p > with the rapid growth of the number of intelligent terminals, the market share of smart phones and tablet computers equipped with iOS and Android systems is rising. More and more users are spending more time on mobile Internet.

Now we can see that the Internet will become more fragmented in the future, and the characteristics of touch, photography, location and gravity induction of smart phones will bring greater vitality to the local life service market, and give the group buying industry a variety of gameplay.

Shen Boyang, for example, now many users can open the client at any time, shake it up, find the attached restaurant or other consumption places, inquire whether there are group buying or preferential information, then even pay the bill and complete the consumption.

He said frankly, "mobile technology is a great opportunity and challenge for domestic group buying websites."

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< p > "what mode and path should we follow in the future e-commerce development in order to really seek the direction of profit?"

Sun Weimin said that this is the thinking of Suning Appliance.

He believes that it is necessary to study the organic combination of e-commerce and regional economic development.

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< p > Sun Weimin believes that e-commerce and < a href= "http://www.91se91.com/news/index_h.asp" > regional economic development < /a > is a very important direction for the development of e-commerce in the future. This combination can be refined and promoted in two directions.

The first is to computerization of business and services in all regions.

In fact, e-commerce is a very broad concept, it is information technology, Internet communication and all walks of life of the real economy, including the government's electronic government affairs and business business, as well as a variety of community residents consultation, life form an organic unified process.

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< p > "we now have many residential areas to strengthen the so-called property management services.

The existing property management services basically stay in security, cleaning, greening, and so on, and do not set foot in the life services of every family, such as the children in the community to take care of the problem, including the reception problem of every inhabitant after shopping online.

Sun Weimin believes that if the community can connect these things through management, e-commerce can solve more problems.

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