Role Positioning Of Gold Medal Store Manager In Clothing Industry

Store Manager clothing The operation and management of terminal stores play a connecting role. In the era of competition between channels, the demand for the store managers is very high whether they are single brand, multi store or multi brand store. Meanwhile, with the increasing store area, the management and business level of the store manager need further improvement. How to cultivate an all-around gold medal store manager and copy it is the core of opening up the store.

　　 360 degree positioning manager role

As the protagonist of a store, the store manager must first recognize his role and define his job scope and responsibilities.

The store manager is the sandwich layer in Hamburg, which plays a connecting role. For the shop assistants, the store manager is the representative of the shop owner. He should safeguard the interests of the boss everywhere, and can not discuss the boss with the shop assistants. This is not only a bad job in the shop management, but also makes him lose the authority of management. For the superior, the store manager is the representative of all the shop assistants. He should be able to assume the responsibility of all the shop assistants, and he can not avoid the problem when he meets the problem. It should be clear that the job of a shop assistant is not the responsibility of the shop keeper himself. The store manager is the commander of the team. For the unreasonable position of the shop assistants, improper coordination, etc., make corrections immediately so that the clerk can operate efficiently.

　　 Shopowner It's a stimulant and a blending agent for the store. Continue to motivate shop assistants and encourage salesmen to morale, so that salesmen can meet every day's work with vigor and vitality. Moreover, most of the shop workers are young people. There are unavoidable contradictions in their long-term work and life. These minor contradictions are normal. But as store managers, they should play a coordinating role and can not create antagonistic feelings among employees, so that the work of shops can be smooth.

The shopkeeper is also a facilitator of shopping guide. When customers are busy, the store manager should take the initiative to help guide shopping so as to enhance store sales performance.

Store manager is shop trainer. Store managers should first strengthen their self-learning awareness and constantly teach their knowledge to shop assistants to enhance their overall quality.

　　 From manager to server

The store manager is the top manager of the shop. However, many shopkeeper often complain that the boss does not give management authority, and the clerk is not satisfied with his management. The shop manager does not have personal authority, and the work instructions issued by the superior can not be deployed to the staff, and the decisions made by the shop manager can not be applied.

As a manager, how to establish his personal authority? If you want others to respect obedience, you must first have the sense of "service". Drop yourself from the tip of the Pyramid to the bottom and change your thinking mode. Employees are your customers. They are good managed shops.

Sun Tzu said, "you can win and you will not win." First of all, the general must have talent, and then the monarch will not restrain him so that he can win a beautiful victory. In the process of store management, Brand Company executives or franchisees think that they are stronger than the store manager, so they always like to pin down the store manager, who is worried that the manager will not do well. In fact, whether it is more important to restrain is not related to personal ability, but rather to the way of doing things. Containment means that your method is imposed on the store manager, giving the store manager a framework and restriction. Let others use his unfamiliar ways to do things, the effect will naturally be discounted, and shop management is a systematic work, if the store manager in the management process by some restraint, the system of shop management may be destroyed. Therefore, as a shop operator, the most important thing is training, auditing and supervision, and the concrete proposal should be completely handed over to the store manager.

Power is not given by the boss, but by the manager himself. Some shopkeeper often complain that the boss does not give himself authority to manage, and minor matters are caught by himself, so his work is difficult to carry out. Generally speaking, when the manager takes office, the boss will give the most basic authority. With the development of work, his authority may change, and the reason for the change is the manager himself. For example, when a shopkeeper approves an employee's leave with less important personal affairs when he is in a busy business, the boss may take the permission of the manager to approve the leave. Several reasonable promotions are made at the right time for the delay, and good results have been achieved, and in the later stage, it can be summarized and reported, so the boss may give direct permission to reduce sales promotion. ... In a sense, the scope of the manager's authority can be seen in the aspects of its initiative, judgement and decision-making ability, and courage to shoulder responsibilities. Therefore, if the manager wants to get the management authority and let the staff think that the manager can make the decision, he must take the initiative to fight for it.

Leading professional skills are the foundation of personal authority. In many cases, shopping guide disallows manager's management because the shop manager's professional skills are not strong enough, even less than shopping guide. The store manager is engaged in certain decision making of the shop. Operation and management Work, at the same time holding higher salaries than other shop employees, so in the eyes of the boss and other employees, the requirements of the store manager itself is higher.

If the shopkeeper's display is not as good as the shopping guide, it will be very weak when he calls the shopping guide to adjust the store's sales. If the sales capacity of the shop assistant is not stronger than the shopping guide, it will be difficult for people to accept the shopping skills when shopping with the guide; if the coordinative ability of the store manager is not strong, it will be difficult for people to be happy when talking with the shopping guide. Therefore, the store manager must have more professional skills than other employees in the shop, especially in the aspect of comprehensive ability, otherwise it will be difficult to convince the public.

　　 Use personal charm to conquer employees

Personal charm is the most solid weapon to establish personal authority. Then, as a store manager, how can we build up our own charisma?

First, do everything in a leading position. As a store manager, if he is often late, he will be unable to criticize the other employees for being late. If he often talks about the bad boss, he can not criticize other employees to speak ill of others behind his back. If he never rubbed glass, he could not criticize other staff for his poor hygiene; if he worked very lazy every day, he could not criticize other employees for their low enthusiasm for work. Therefore, as a store manager, we must lead the rules and regulations, lead the company's loyalty, lead the work enthusiasm, and do everything in a leading position.

The two is a broad mind. The staff of shops are usually young girls, and because of the competition mechanism of wage system, it is inevitable that there will be some minor contradictions between employees. If the store manager does not have a broad mind, he can not adjust the relationship between other employees, even if he is just like them, it will be difficult to establish personal authority. At the same time, to get along with others, you should be modest and not put on a high shelf. No matter how much achievement you get in your work, do not spread it everywhere.

Three is the courage to face and shoulder responsibilities. The store manager should take the shop as his shop and take responsibility. Faced with mistakes, face up to problems, encounter setbacks and difficulties, avoid evasion, encounter problems, avoid buck passing, and have the courage to shoulder the mistakes of employees in front of the boss and customers. In front of the employees, they should have the determination to assume the erroneous and erroneous actions of their employers. Only by doing so can we build up our personal charisma.

Four, we should genuinely care about employees. Some shopkeepers (including shopkeepers) are concerned about their employees' mere verbal remarks, which is unacceptable. We should be more sincere. When the staff caught a cold, the shopkeeper volunteered to buy him a cold medicine. If she was too serious to work for her, instead of just reminding her to wear more clothes, the next time the employee was ill, she would stick to the post. The staff were busy at the store, had urgent affairs to ask for leave, the shop assistant helped her shift the class, the next employee was embarrassed to ask for leave again or late. When the employee is in financial difficulty, the shop assistant will lend money to help him. The most important part of employees' minds is to be genuinely concerned about their employees.