High Inventories Force Garment Companies To Split Up And Integrate And Rely On The "Shuffle" Of Amoy Brands.

< p > online < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > enterprises have been tested by high storage. Meanwhile, sellers of online clothing industry have begun to differentiate and integrate. Recently, the news about Taobao's brand of women's clothing has been acquired by another Taobao electric business angel city, which has aroused great concern in the industry. Although the two sides did not respond positively, the CEO Tang Feng Feng did not comment on the news, but Zhang Ying, the founder of the rip and silk investment company and Jingwei China, confirmed the news to the outside world and pointed out that it is a good thing for the two sides to join forces together. < /p >
< p > this is the largest acquisition of Taobao brand so far. "One side is the pressure of discount sales, one side is the rising flow purchase cost, and many of them are getting thinner and thinner." The industry believes that the merger and reorganization of the city and the city of angels are expected to open up the brand of Amoy brand integration. "In 2013, I don't know how many Taobao shops will be closed, and the era of mass failure is coming." Lu Zhenwang, an e-commerce observer, said in micro-blog. < /p >
< p > < strong > 2012 is the watershed of the Amoy brand < /strong > < /p >.
< p > with the rapid development of the electricity supplier, the apparel industry, which has the largest proportion of sales, has made use of the Taobao platform, Han Du Yi she, seven grid, Inman, O SA, aka Chung and many other a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a > brand "dark horse" first to kill heavy encircles. < /p >
< p > reporter learned that the angel city was settled in Taobao in 2004, and won the sales champion of Taobao women's clothing category in 2010 and 2011. Insiders estimate that the sales of angel city in 2011 will exceed 300 million yuan. Broken silk was founded in November 2006, and the design style is full of national customs. According to media reports, annual sales of cracked and silk products in 2010 were 80 million and sales increased to 200 million in 2011. < /p >
Less than P, however, the two sales began to widen in 2012. A netizen for Wang Zibin disclosed on the Internet that the C store of angel city (Taobao store) sold 170 million yuan in 2012, the Tmall store went online in June 2012, and the sales volume in December was 61 million; while the sales volume of C store in 2012 was 188 million, the sales volume of Tmall shop was 300 million in 2012, and it was close to 500 million of the volume. Up to now, the two sides have reached an agreement on the acquisition and reorganization. According to the internal staff of Angel City, the city of angel has been bought and sold. The angel city is ready to move the marketing department to Beijing. But the takeover price was not disclosed. < /p >
< p > < strong > cost increases, operation pressure increases sharply < /strong > < /p >
< p > reporter learned that Taobao was the "traffic dividend period" before 2009, and it could be called the brand gold growth period. But with the growth of Taobao platform, sellers began to fight for limited traffic, resulting in an average passenger purchase cost rising at a rate of six times every six months. In order to increase transaction volume and conversion rate, most Taobao brand sellers have to increase their performance through discount promotions. "We are growing up by performance, and there is no time to stop thinking." The angel city, C E O, told the media before her single family voice. < /p >
< p > since May 2012, the traffic volume of Taobao market in angel city has dropped dramatically. To add insult to injury, due to team negligence, the angel city was punished by Taobao for 12 days due to the discrepancy between product description and physical object. Song Jianwen, an investor in Guangdong, said in micro-blog that "the city of takeover and purchase of angels" was bought. Capital operation has begun to spread in Taobao, and Internet brand has entered a stage of big fish eating small fish. In the future, there will be more cruelty, and there will surely be more beautiful things. This is the natural business rule. " < /p >
< p > < strong > Data < /strong > < /p >.
< p > Angel City C store (Taobao store) sales volume in 2012 was 170 million yuan, Tmall shop last December < a href= "http://www.91se91.com/news/index_s.asp" > Sales < /a > 61 million, while split store C store sales in 2012 188 million, Tmall store sales in 2012 300 million. < /p >