How Should Textile And Garment Enterprises Face Difficulties In 2012?

< p > affected by the global economic weakness, China's textile industry is facing many difficulties both inside and outside last year. The textile industry has already bid farewell to the era of rapid growth.

Just as the textile industry is facing a critical moment of pformation, as the market weatherglass and industry weathervane of China Keqiao textile index, in order to better show the textile industry and serve the textile industry, recently launched the market survey of the largest textile industry in Shaoxing County textile enterprises and textile city businesses.

The data of these surveys have great guidance and reference value for the scientific development and pformation and upgrading of the textile industry of our county in the future.

< /p >

< p > the recent survey carried out by China Keqiao textile index covers 15 major markets in China Textile City and some large and medium enterprises in Shaoxing County, including 5 categories: raw materials, grey fabrics, < a href= "http://www.91se91.com/news/index_f.asp" > clothing material < /a > category, home textiles and clothing accessories.

A total of 677 questionnaires were distributed by stratified and random sampling.

A total of 674 valid questionnaires were collected.

Through the two perspectives of textile enterprises and cloth merchants, it shows the real existence and development of textile people.

< /p >

< p > 2012, Shaoxing textile people, are you happy? < /p >

< p > according to the Keqiao textile index of China, the overall market of textile industry in 2012 was mainly stable, with partial stability decreasing.

In 2012, the annual average of the prosperity index was 1261.57, slightly inferior to 1323.18 in 2011.

Shaoxing textile people are facing many difficulties, such as rising costs, increasing competition, and low economic environment at home and abroad.

According to the survey results, most of the respondents said that their sales volume was basically flat last year or slightly worse than that of last year.

Specifically, we believe that the market is better than last year's share of 18.69%, 32.79% of which was basically the same as last year. 36.50% of the respondents believe that the market is slightly worse than last year, and that the market is much less than that of previous years, accounting for only 12.02%.

< /p >

< p > this survey also found that compared with the export enterprises, the domestic market oriented enterprises, the market is better.

Specifically, export oriented enterprises believe that last year's sales were basically 16.66% compared with the previous years, accounting for 66.66% of the total sales, which accounted for 16.66% of last year's sales.

The domestic enterprises, which accounted for 22.8% of the total domestic sales, accounted for 48.5% of the difference from last year, accounting for 25.7% of the total.

< /p >

< p > "Eighteen", how much positive energy has been brought to < a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > < /p >

< p > the eighteen Party of the party has once again sounded the trumpet of the textile industry's innovation driven strategy. How do the vast number of operators and enterprises, especially small and medium-sized stores, view their own innovative development? < /p >

< p > survey found that 91.14% of the market respondents and 92.11% of the respondents were confident and full of expectations.

Under the backdrop of the economic downturn, the respondents believe that Shaoxing's textile industry will continue to contribute to the local economy by steadily increasing the economy in the next ten years and clearly realizing the goal of doubling the gross domestic product and the per capita income of urban and rural residents in 2010 than in 2010. The eighteen party clearly believes that the Chinese textile industry will continue to contribute to the local economy.

< /p >

< p > especially 18.69% think that last year's market is better than that of last year's textile enterprises and scale stores. The expectation for the new year is correspondingly better. This group has a generally high confidence index. After realizing that the traditional low cost advantage is gradually lost, we can adjust the product's strategic structure, develop new products continuously, expand the emerging market, and jump out of the embarrassing situation that only rely on low price to gain competitive advantage.

< /p >

< p > textile people, how to find a breakthrough in the face of difficulties? < /p >

< p > at present, Shaoxing textile enterprises' innovation desire and ability are relatively higher than that of Textile City < a href= "http://www.91se91.com/news/index_s.asp" > market operation < /a >.

According to the survey, 68.42% of the respondents said they had independent innovation in their business activities, while only 29.93% of the respondents in the retail sector.

Why do we have such a big gap? Further investigation, accounting for the vast majority of small and medium-sized households, the main reason why they dare not bravely innovate is the unpredictable future of pformation. Secondly, the cost of investment is high; once again, it is impossible to start with the hope that the government will support it; finally, there will be a stable customer base of low-grade products, afraid of losing customers in case of pformation.

< /p >

< p > 2012, many enterprises attributed the decline of performance to the depressed external market environment, and placed the hope of rapid economic recovery on the central government's stimulus policy again.

From this survey, some operators have turned to the idea of government support to rely on their own strength to seek innovative breakthroughs.

And these innovative and changing enterprises survived after the baptism of the market. They jumped out of the vicious circle of relying only on low price competition, and achieved tangible results, withstanding the "2012" of the textile industry.

< /p >