Fur Market Expands Consumption Demand Growth To China

Less than p ago, in the 2013 "a href=" http://www.91se91.com/news/index_z.asp "Copenhagen fur Summit Forum < /a >," Copenhagen fur 2012 China fur Consumption Market Research Report "showed that China's a href=" http://www.91se91.com/news/ index_s.asp "> fur market < /a > accounted for about 16% of the global market share.

"This is incomplete statistics. Because the sales volume of private stores is hard to calculate, we believe the actual situation is bigger than this."

Kenneth Loberg, director of business development and marketing of Copenhagen a href= "http://www.91se91.com/news/index_c.asp", "fur" /a, said China's demand for fur today is synchronized with the demand of Chinese consumers for luxury goods.

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< p > < strong > fur market expands to China < /strong > /p >

< p > Research Report shows that the world's traditional fur clothing consumption market is mainly concentrated in North America, Europe, Russia and Scandinavian countries, and Europe and the United States used to be the most stable selling place in the world fur market.

However, in recent years, under the impact of the economic crisis and debt crisis, consumption in Europe and the United States has declined, and the demand for fur has gradually extended to China, which is relatively stable in economic development.

As a core force that can not ignore the fur economy, China's development potential is also immeasurable.

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< p > according to statistics, since 2008, the domestic GDP has been growing at a high speed, maintaining around 9% annually. Under the trend of sustained growth of the macro-economy, the income level of our residents has been greatly improved, and the improvement of the income level has naturally led to the strengthening of purchasing power.

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In the past 2008-2011 years, in the past 3 years, the annual sales of fur market in China increased from 1 million 245 thousand and 300 to 1 million 360 thousand and 100 in P.

By 2012, China's fur market will be developing more rapidly, with annual sales volume reaching 1 million 740 thousand and 200, with a growth rate of 31%.

It is not hard to see that China has become the fastest growing market in the world fur industry.

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Nowadays, fur clothing has become the pronoun of luxury and nobility in the minds of consumers. Fur consumption has gradually shifted from luxury consumption to high-end consumer goods. The purchasing enthusiasm of Chinese consumers continues to rise, which further confirms that the future of fur industry will be very impressive. P

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< p > < strong > strive for more consumers < /strong > /p >

< p > Kenneth Loberg has high hopes and forecasts for the development of fur industry in China.

He believes that in the past 10 years, the development of China's fur industry has been exciting, with market share and sales increasing.

In the future, China's fur industry will face both opportunities and challenges.

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< p > according to Kenneth Loberg's prediction, in 2013, the entire fur industry will continue to rise as a result of the influence of Chinese consumers' purchasing power and purchase expectations.

In particular, the market size of mink clothing industry will further expand, which is related to the strong demand of China's downstream consumer market, and is also the reflection of the economic environment.

In the future, the annual growth rate of fur industry in China is expected to remain above 14%. With a conservative estimate, the fur market in China will reach 16 billion 835 million yuan in 2013, and the fur market in China will reach 25 billion 599 million yuan by 2016.

This huge amount of data undoubtedly confirms the future development potential of China's fur market.

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< p > the diversification and individuation of clothing consumption at this stage will undoubtedly increase the development space and opportunity for the development of the garment industry.

Fur industry, as an important part of China's apparel (000902, stock bar) industrial chain, has established a full impact in the global field, and the market share has expanded over the past 10 years.

Zhang Qinghui, vice-chairman of the China Fashion Designers Association, believes that clothing is an emotional consumption experience. The fur industry insists on creating a better attitude towards life and an atmosphere of life, which is a necessary factor to win more consumers.

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< p > according to Cui Zhaokun, general manager of Copenhagen fur Beijing representative office, Copenhagen fur has been promoting the use of fur as a three-dimensional fabric fashion since 8 years ago.

The combination of fur and other fabrics and multi material stitching is the most important feature. The biggest feature is that people have broken the traditional cognition of this fabric, not only limited to the cognition of fur's strong sense of volume and warmth, but now fur has crossed the traditional season's boundaries, which has brought more opportunities for sales.

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< p > addition, fur sells through combination with other fabrics.

For example, the combination of fur and wool, silk, chiffon, relatively speaking, its single product price can be accepted by more consumers. These are of great benefit to sales, and are of great significance to the development of the industry, including the development of the fashion industry.

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< p > < strong > resource sharing is being constructed < /strong > < /p >.

At present, China has become the largest fur production and processing center in the world. < p >

However, the "big producer" is not a "productive power". The traditional extensive production and processing mode, the added value of products is generally low, the development of industries and regions is unbalanced, and the homogeneity of products causes the industry threshold to be low, which hinders the improvement of development potential.

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< p > Chen Zhanguang, Deputy Secretary General of the China Leather Association, pointed out that the fur industry should be viewed from a systematic perspective, because the entire fur industry is a complete industrial chain, and every link is indispensable from farming, processing to sales. Therefore, we must strive for balanced development and systematic development. Only in this way can fur industry ensure healthy and sustainable development.

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Kenneth Loberg P constantly sighs that China's vast market space has created advantages for fur industry. At the same time, it points out that the biggest problem in China's fur industry is regional development imbalance.

"From the perspective of market regionalism, China may be equivalent to seven or eight or even ten different geographical markets.

So it's not easy for people to have a comprehensive understanding of the fur industry.

And at present, the organization of Chinese fur industry associations is not very sound, and many of them are regional industry organizations, so it is difficult to integrate the industry from the national level. This is also a challenge we face in the process of development.

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< p > this forum, Copenhagen fur and China Fashion Designers Association joined forces to reach a strategic alliance.

Copenhagen fur is the world's largest supplier of fur auction houses and luxurious fur raw materials, from fur animal breeding, raw material sorting and auction to leading fur design innovation, and has the world's unique fur industry chain.

The annual number of fur sales in Copenhagen is about 20 million furs, accounting for 60% of the global market share. The China Fashion Designers Association has assembled many elite enterprises and senior designers in the fashion industry. The association is also actively carrying out international exchanges and pnational cooperation, and is committed to pushing the Chinese fashion industry to the world stage.

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< p > industry insiders say that the construction of this strategic alliance can help fur industry better integrate into the fashion industry and enhance the added value of design and brand.

At the same time, on the other hand, it helps Chinese fashion companies to add fur fabrics to their products, making them richer and highlighting brand grades.

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< p > Cui Zhaokun told reporters that the strategic alliance is mainly aimed at building a resource sharing platform for Copenhagen fur and China garment designers association's two customers and members to share the professional knowledge of fur industry's raw materials, technology and professional experience in fashion design and marketing.

At the same time, by strengthening the interaction and business cooperation between the two industries, it will further promote the deep integration of fur and fashion industry so as to fully enhance the sustainable growth potential and global competitiveness of China's garment industry.

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