Fur Luxury Brand -- Fendi's Legendary Development

< p > "double F" has become the double letter logo of the fashion world after the two C of Chanel and GUCCI's "double G". < /p >
< p > 1918, Adele, 21 years old, opened a small leather goods store in Italy, Rome, and "a href=" http://www.91se91.com/news/index_c.asp "fur" /a shop. In 1925, she married Eduardo Fendi and became "a href=" http://www.91se91.com/pioneer/ "Adair Fendi" /a, so she changed her shop name to Fendi (FENDI), and opened a prelude to a fur family. < /p >
< p > 1946, after the Second World War, Fendi's 15 year old eldest daughter threw into the family business. In the next few years, the other 4 daughters of Fendi also grew up, following their sister's example and entering the family business, becoming the second generation of Fendi's successor. The addition of the 5 daughters provided new ideas and vitality for the company and made Fendi closer to the needs of modern women. < /p >
At the beginning of the P, Fendi brand specializes in the production of high quality fur products, and then gradually expands its business scope. In 1955, the Fendi fashion conference was held for the first time, and then the company grew and expanded. Its business scope was extended to knitted garments, swimwear, lower priced garments, and even jewelry and men's perfume. But Fendi brand still enjoys a high reputation in the world fashion industry for its fur category a href= "http:// www.91se91.com" > dress < /a >. After the death of Eduardo Fendi, one of her founders, the company was run jointly by her 5 daughters. < /p >
< p > 1965, the young Karl Lagerfeld joined in, and the dramatic design concept of lagfield made Fendi brand clothing win the attention and praise of the global fashion industry. Lagerfeld innovated fur, such as treating real animal fur into imitation fur, and putting a large number of tiny holes in fur cloth to lighten the weight of the coat, to dress conveniently, and to make colorful dyeing of fur. The innovative design also includes the use of mink skin for the denim cowboy cloth overcoat, such as squirrel skins, snow mink skin and so on very bold design. < /p >
"P", as the company's Fendi sister, also intends to change the traditional concept that fur clothing is regarded as a luxury luxury in the past, so that Fendi's fur clothing will become more and more popular, popular, fashionable and closer to consumers. < /p >
< p > 1995 Silvia Fendi, the third generation family member of Fendi, joined the family business. Having accumulated many successful experiences, Fendi is planning to expand its territory of the fashion kingdom and focus on developing the booming Asia Pacific market, especially in China. < /p >
< p > < strong > related links: < /strong > < /p >
< p > < strong > luxury goods can not be bought well and maintenance industry is becoming more and more mature. < /strong > < /p >
With the development of economy, China has become an emerging market for international luxury brands. According to a report released by the World Luxury Association, the total consumption of luxury goods in mainland China has reached 10 billion 700 million dollars last year, accounting for 1/4 of the global market share. P Also last year, Chinese luxury goods purchased in the European market totaled nearly 50 billion dollars, 4 times that of the domestic market. It can be seen that China has now become an international luxury consumer country. In recent years, many luxury brands have entered the capital. With the expansion of luxury goods, the market of luxury goods is gradually rising. {page_break} < /p >
< p > reporter interviewed Ms. Zhou Siqin, who is located in Jinhuang century high grade leather goods luxury maintenance center in Jinqiao century six road. Ms. Zhou told reporters that the luxury goods conservation shop in the capital area has only begun to rise in the past two or three years, and there are only 3. Most luxury goods have no relevant after-sales service in maintenance. Although some luxury goods counters provide simple cleaning services, most of them need to be sent back to their origin for cleaning and maintenance. Moreover, the price of luxury goods is relatively high, while ordinary laundry or leather goods stores lack of specialized cleaning and maintenance personnel. Besides the simple cleaning and nursing, the nursing process of luxury goods includes many kinds of crafts, such as decoration, renovation and color changing, which require high technology. Leather goods maintenance is done in the Han Emperor high-grade leather goods luxury conservation center. According to different nursing conditions, the price is 200 yuan ~800 yuan, which is much lower than that of the counter. < /p >
Besides, P also reminded customers that for high-grade leather products, it is best not to do more care at home, because there are many problems in dealing with improper skin damage. Moreover, it should not be used for a long time. It is recommended to take care every 3 months to extend the life of the product. If the leather is carelessly placed on the pen or printed with the jeans, it should be treated in a timely manner, especially the leather and lacquer material. It will be difficult to deal with it if the time is long. For some simple small conditions, such as accidentally getting wet, the first thing is to use dry cloth to suck the moisture on the bag, then wrap it up in a sealed dustproof bag and hang it in a dry wardrobe, which is not suitable for direct contact with the bag and can be put in the wardrobe. Never put a wet bag directly under the sun or blow it in a wind drum, or put it on the side of the air-conditioner, or there will be a burst of leather. And do not put cosmetics, perfume, beverages directly into the bag, these things will cause damage to leather. < /p >