China Shoes And Clothing Enterprises "Cold Winter" In The Pursuit Of Innovation And New Ideas Bring A New Way Out.

< p > China's shoe and clothing industry is now facing the "cold winter" imagination, which makes the competition between industries become increasingly fierce.

Today, with the rapid development of information technology, we want to occupy the largest market share, adopt diversified marketing strategies, and integrate the brand into the consumer market and realize the maximization of brand value.

At the same time, it also promoted the brand promotion of shoes and clothing by means of diversified marketing methods, such as electronic commerce, foam guide shopping, micro film marketing, cross-border marketing and so on.

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< p > in the increasingly fierce market competition, the traditional "a href=" http://www.91se91.com/business/ "advertising marketing < /a" has greatly weakened the influence of brand awareness.

However, most companies still invite celebrity endorsements to promote brand promotion through the star effect.

As one of the brand of entertainment marketing earlier, Adidas has already let consumers "subtly" accept the image that the brand wants to show.

From movie stars to movie stars, the emotional factors of young consumers are fully explored.

In the mode of entertainment marketing, Adidas Trifolium is the perfect combination of brand information, interaction between media and consumers, positioning the brand as the youth and fashion trend of young people. With the help of entertainment elements, consumers have a perceptual knowledge of clover logo, and strive to convey information to consumers and establish emotional relationships with consumers. As long as consumers see clover pictures, they can naturally associate Adidas's brand idea with Adidas successfully.

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< p > in addition to international famous brand stores, entertainment marketing is adopted, and domestic brands also implement entertainment marketing mode.

< a href= "http://www.91se91.com/pioneer/ > > Louis Liu < /a > as the leading Asian" magic wave "and countless fans, the 360 degree brand invited Louis Liu to endorse it and publicized it through the 31st degree store, giving BAGE (eight elder brother) shoes more fashionable charm and more market share.

The Kappa brand advocates a differentiated marketing mode. Through the easily identifiable kappa logo, JJ Lin, Tian Liang, Li Xiaolu and so on are invited to join the "NOW movement" National New Year party hosted by Kappa. In the name of music, we call for the health of the national campaign and maintain the freshness of consumers.

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"P >" although entertainment marketing has a great impact on consumers, but consumers' pursuit of fashion is constantly changing, entertainment only for entertainment, and the monotonous entertainment marketing will eventually be abandoned by consumers.

Along with the emergence of a series of unfavorable factors such as the authenticity of clover, the quality of sports shoes and so on, even if entertainment marketing does more distinctive features, it will still lose part of the market share.

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< p > this time, we need to replace blind entertainment marketing by more rational operation strategy.

In order to compete with other competitors, brand promotion is needed in an accurate and rational way in addition to continuously improving the quality and service of their products.

To break through, we must formulate a complete strategy of entertainment integration and promotion. First, the brand spokesperson is very important. For example, the invitation of Korean youth idol Chung Geun-hee is consistent with its fashionable positioning. Secondly, the application of the Internet media is very critical. In recent years, due to the rapid development of new media, the new and socialized marketing methods such as micro-blog, SNS and microfilm have emerged in an endless stream, which has brought more diversified marketing methods.

< a href= "http://www.91se91.com/news/index_x.asp" > Lining < /a > official website, through the early opening of micro-blog, set up a platform for communication with consumers' brand information; while Anta's official flagship store has launched a new brand, it has been broadcast through video websites and community websites to attract netizens.

While some foreign brands are focusing on cross-border marketing, Nike's cooperation with Buick has increased Nike's popularity and led to a rise in sales of Nike air cushion shoes and Nike sports shoes.

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< p > > a href= "http://www.91se91.com/news/index_s.asp" > Entertainment Marketing < /a > mode is suitable for shoes such as fashionable shoes and casual shoes.

The crocodile lacoste series of leather shoes needs to be endorsed by more stable stars.

Sports shoes and clothing brands should start with sports marketing according to their own product characteristics.

From the current marketing perspective, in the shoe industry, celebrity endorsement and event sponsorship are two common ways of communication.

For this way of marketing, Adidas Qingfeng series has won the recognition of consumers after the brand sponsorship of the Olympic Games.

The method and idea of developing marketing activities in China, through the holding of the third Beijing international marathon match, coincides with the Chinese people's concept of running to improve their health level by running, so as to enhance the brand value of Adidas running shoes and add value to Adidas brand.

But sports marketing must find the connection point between competition and enterprises. Strong pulling and dragging will only cause people's boredom. Sports marketing needs integrity and top-down conformance propaganda.

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< p > above all, entertainment marketing and < a href= "http://www.91se91.com/news/index_h.asp" > sports marketing < /a > is undoubtedly the most popular marketing method of shoes and clothing enterprises at this stage. However, in such a fierce market competition, only by grasping the precise marketing method can we truly establish our niche market.

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