Introduction Of Market Share Of Home Textile Market

< p > < strong > conservative war outside opening accounted for < /strong > < /p >

< p > the number of dealers in China can be tens of thousands. Almost every a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > has its distributor outlets.

From a global perspective, there are 30-40 outlets for small business dealers and 300-400 outlets for medium-sized enterprises.

The major brands are launching a unique and generous affiliate program - advertising image promotion, activity support, zero franchise fee and so on.

The way to occupy the market share is not only the expansion of franchising and distributors, but also the introduction of sub brands, the extension of product lines, or the search for more circulation channels.

< /p >

< p > last year, the cherry blossom home textile purchased by Ruyi Group acquired more than 300 initial stores. The quality cotton bedding introduced this year is priced at less than thirty percent of the market, attacking more middle and low end markets.

The violet home textiles from Jiangsu claims that although the proportion of domestic and foreign sales is still one to one, the types of domestic products are obviously more than those of export products. From curtains, home accessories to pillows and blankets, domestic demand is wider.

In fact, this is determined not only by domestic demand, but also by export enterprises, after nearly ten years of exploration, with fixed products and sales.

The three question household goods company in Shanghai used to export children's bedding products, and has already started selling children's clothing and children's furniture in the domestic market. Its i-baby brand is located at the top end, and the design is all from abroad.

< /p >

Less than P, supplying raw materials to foreign brands in China is not entirely an export, because the materials have been processed domestically, and have returned to the domestic market under the packaging of international brands.

BABEI's domestic sales account for only 30% of the total sales, but at the beginning of this year, they found more sales channels, provided silk products for the international brands of leather goods, and provided fabrics for the upstream manufacturing industries such as hotels. The new business largely compensated for the traditional business affected by the economic crisis.

< /p >

< p > < strong > no longer dress for others. < /strong > < /p >

< p > "in the past, we made clothes for others, made foreign brands, and put ourselves in a passive position in the crisis."

Zhou Shimin, manager of Fu Tian brand, summed up the bottlenecks encountered by export enterprises.

The tens of thousands of small a target= "_blank" href= "http://www.91se91.com/" > textile "/a" enterprises have been opened up, such as vuge, Ruyi, VICCO textile group have to face passive situation, but big enterprises have more resources to digest.

For example, it exports more than one hundred million U.S. dollars to Japan, the European Union and the Americas every year. Even in the first half of this year, the export to Japan has declined, but the total amount is still more than seventy million dollars.

The US market is still on the rise. In the first half of the year, it has exceeded one hundred million dollars, while the EU market is between 4-5 million dollars.

< /p >

After realizing this problem, in 2007, P launched the strategy to expand the strategy of "home textiles" to expand the production line of more than 10 production lines. It used the three brands of "Fu Tian", "Jie Yu" and "Si Wei Si" to locate high and low grade markets, and also covered supermarkets, stores and department stores.

Zhou Shimin said that the experience accumulated in the export market is not suitable for the domestic market. Because the operation mode of the brand at home and abroad is completely different, some resources that the export company has had may not be possessed after the pfer to the domestic market, even the short board.

< /p >

< p > < strong > product line and progressive brand < /strong > /p >

< p > the reason is that the foreign market only makes product orders instead of the market, and the market is not controlled by the enterprises and is controlled by the buyers. But in the country, the brand must first make the market and make the product again, and only by knowing whether the products meet the needs of the market can they develop the products according to the company's advantages.

In the domestic market, we must elongate product lines, such as dinosaur textiles in Shanghai, not only acting on the Espirit brand, but also adding product lines through different combinations of brands, looking for high, medium and low terminal location, as well as Luo Lai home textiles, acting on the high-end market, Sheraton, and low-end market agent Disney, occupying more market share through different styles of products.

< /p >

< p > but there is still a lack of cohesive domestic brand in the eyes of consumers.

Whether or not it can become an industry leader, Zhou Shimin said: "any brand has the opportunity to be the first and second of the industry."

< a href= "http://www.91se91.com/news/index_s.asp" > Home Textiles < /a > industry, after twenty years of development, several brands have their own advantages and disadvantages. Who can turn shortcomings into advantages faster and make no mistake in echelon construction, so it is possible to become the first.

< /p >